- Tipping Point: Digital Ad Revs To Top Print in 2010
MediaDailyNews, Erik Sass - Monday, March 8, 2010
The long-predicted tipping point has arrived, with total U.S. digital advertising a ...
- Ad Publishing Tool Bridges Traditional And Online Media
Online Media Daily, Laurie Sullivan - Tuesday, March 9, 2010
Startup Analog Analytics emerges from stealth mode to launch a software platfo ...
- New Depend Line Acts More Like Underwear
Marketing Daily, Karl Greenberg - Wednesday, March 3, 2010
The campaign comprises TV, print, digital and grassroots efforts, with the messa ...
- Abbott's EAS Goes Mainstream For Muscles
Marketing Daily, - Tuesday, March 2, 2010
Abbott's EAS brand, normally associated with muscle-building, will launch a multi-tiered advertisi ...
- Penney To Kick Off New Campaign During Oscars
Marketing Daily, Sarah Mahoney - Monday, March 1, 2010
While the Plano, Tex.-based retailer has spent as much of the recessi ...
- BMW Joyfully Launches Awareness Campaign
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2010
BMW of North America has launched a new global ad push th ...
- Legacy Media Brands Have Finite Future
Around the Net In Media, Fern Siegel - Monday, February 15, 2010
Newspapers, the newsweeklies and national evening network news programs have suffered fr ...
- Multiple Dynamics Drive Hormel Umbrella Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, February 9, 2010
The campaign's emphasis on the quality/trust factors of products under the Horm ...
- Acura Gets Design-Conscious For ZDX
Marketing Daily, Karl Greenberg - Friday, February 5, 2010
Honda Motor's Acura division is running a national advertising campaign for i ...
- New Spot Invites People To Dance Away Arthritis
Marketing Daily, - Thursday, February 4, 2010
The Arthritis Foundation and the Ad Council are launching a new PS ...
- Edible Arrangements Debuts National TV Ads
Marketing Daily, - Friday, January 29, 2010
Edible Arrangements, which sells hand-sculpted, fresh-fruit arrangements, says it's just unleashed ...
- Volvo Launches Ads For 'Open-Minded' Folks
Marketing Daily, Karl Greenberg - Thursday, January 28, 2010
The first ad launched in January, and the second will hit t ...
- Merrill Lynch Launches $20 Million Effort
Marketing Daily, Tanya Gazdik - Tuesday, January 26, 2010
"What we heard loud and clear is that people are cautiously optimisti ...
- Cox Launches Campaign Backing Wireless Intro
Marketing Daily, Tanya Gazdik - Wednesday, January 13, 2010
The creative features a faux wireless service provider, "Your Wireless," at ...
- Scottrade Shifts Ad Strategy Toward TV
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
Scottrade is broadening its media mix beyond the financial and news med ...
- Jackson Hewitt Effort Includes Walmart Co-Branding
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
The creative highlights the joy that refund-receiving taxpayers feel when they g ...