Shangri-La Hotels and Resorts have launched a global brand campaign with the tagline: "It's in our nature."
Created by Ogilvy & Mather, Hong Kong, the campaign is meant to express the
hotel group's dedication to hospitality and service. Included are print and a TV spot that takes the viewer to epic, fantastic locations. There are no images or renderings of the hotels throughout the
campaign.
Shangri-La has 66 hotels in 17 countries. --Tanya Irwin