Shangri-La Launches Global Ad Campaign

  • June 3, 2010
Shangri-La Hotels and Resorts have launched a global brand campaign with the tagline: "It's in our nature."

Created by Ogilvy & Mather, Hong Kong, the campaign is meant to express the hotel group's dedication to hospitality and service. Included are print and a TV spot that takes the viewer to epic, fantastic locations. There are no images or renderings of the hotels throughout the campaign.

Shangri-La has 66 hotels in 17 countries. --Tanya Irwin

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