- Leading Hotels Launches Rebranding Campaign
Marketing Daily, Tanya Gazdik - Friday, April 8, 2011
The campaign focuses on the LHW's "sweet spot" -- the space whe ...
- Epson Touts Print Benefits For Photographers
Marketing Daily, Aaron Baar - Friday, April 8, 2011
In a new advertising campaign from M&C Saatchi in Los Angeles, Eps ...
- U by Kotex To Let Consumers Design Next Line
Marketing Daily, Karl Greenberg - Wednesday, April 6, 2011
Melissa Sexton, integrated marketing director, adult feminine care brands at K-C, tel ...
- Invesco Advises Against 'Accidental' Investing
Marketing Daily, Tanya Gazdik - Tuesday, April 5, 2011
A new multifaceted campaign focuses on the post-recession investor who is seeki ...
- TrueCar Set To Launch Marketing Push Via Alliance
Marketing Daily, - Tuesday, April 5, 2011
Online automotive site TrueCar has partnered with direct marketing company Guthy-Renker ...
- Qatar Airways Aims For Global Awareness
Marketing Daily, Tanya Gazdik - Wednesday, March 30, 2011
The campaign, which breaks April 1, includes online, print and radio a ...
- Three Olives Vodka Launches $10M Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 29, 2011
The animated campaign, which includes six 30-second and 15-second spots, is fr ...
- Silk Campaign Urges Switch From Dairy To Soymilk
Marketing Daily, Aaron Baar - Monday, March 28, 2011
Soymilk maker Silk has launched the "Silk for Milk 10 Challenge," whi ...
- Porsche: Taking The Kids To Soccer? Lose The Minivan
Marketing Daily, Karl Greenberg - Thursday, March 24, 2011
Americans who dream about having a Porsche in their garage don't ha ...
- This Just In: 'New York Daily News' Whoops 'Times' In Digital-Print Reach
Around the Net In Media, Phyllis Fine - Wednesday, March 23, 2011
The New York Daily News came out first in Scarborough Research's ranki ...
- Social Media Means More Than Social Channels
Marketing Daily, Karl Greenberg - Tuesday, March 22, 2011
"Facebook and Twitter audiences report themselves to be frequent recommenders in eve ...
- Print's Charming Once Again For Editors Who Moved To Web
Around the Net In Media, Phyllis Fine - Friday, March 18, 2011
A nice feature in Women's Wear Daily/Media profiles several women editors w ...
- RockResorts Launches First New Creative In 5 Years
Marketing Daily, Tanya Gazdik - Thursday, March 17, 2011
In its first new creative in five years, the Broomfield, Colo.-based Va ...
- Amid Ad Turnaround, Print Media Continues To Lose Ground
MediaDailyNews, Joe Mandese - Thursday, March 17, 2011
The good news is that U.S. ad economy expanded 6.5% in 201 ...
- Hilton Unveils $25 Million Global Ad Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2011
The campaign, the first work for the brand from Publicis New Yor ...
- GM Sweepstakes Targets OnStar Awareness
Marketing Daily, Karl Greenberg - Monday, March 14, 2011
The program is supported by a TV ad push starting March ...
- Balvenie Scotch Takes The High Road
Marketing Daily, Karl Greenberg - Tuesday, March 8, 2011
The company is getting its message about being a handcrafted brand ...
- Trojan's Magnum, Ludacris Team For Second Year
Marketing Daily, Tanya Gazdik - Tuesday, March 8, 2011
The second annual Magnum Live Large Project, which will feature rap competitio ...
- Hockey League Promos Stanley Cup 'History'
Marketing Daily, Karl Greenberg - Monday, March 7, 2011
The National Hockey League will tout the 2011 Stanley Cup Playoffs v ...
- Duff & Phelps Launches 'Coming-out' Party
Marketing Daily, Aaron Baar - Sunday, March 6, 2011
Duff & Phelps has launched its first advertising campaign in about fi ...
- New Balance Hits The Track With New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
With the tagline "Let's Make Excellent Happen," the Boston-based athletic gear compa ...
- Lexus Pulls Out The Stops For CT 200h
Marketing Daily, Karl Greenberg - Monday, February 28, 2011
Lexus this week launches its biggest campaign in years. The effort ...
- New To Macy's Spring Lineup: Custom QR Codes
Marketing Daily, Aaron Baar - Thursday, February 24, 2011
The campaign is a bit of an extension of the retailer's holid ...
- Rums Of P.R. Effort Promos Brands, Puerto Rico
Marketing Daily, Karl Greenberg - Wednesday, February 23, 2011
The new effort, which extols consumers to "Just Think, Puerto Rican Rum ...
- Lexus Goes To Movies; Toyota Push Touts Its Rep
Marketing Daily, Karl Greenberg - Friday, February 18, 2011
Now that the National Highway Traffic Safety Administration has concurred with Toyota ...
- Fat Tire Ale Ad Format Makes Like 'Mad' Magazine
Marketing Daily, Karlene Lukovitz - Thursday, February 17, 2011
In a perhaps-inevitable development, this year, New Belgium and agency Cultivator Advertisi ...
- Ford Launches Urban-Market Push For '11 Explorer
Marketing Daily, Karl Greenberg - Tuesday, February 15, 2011
Comedian and actor Kevin Hart stars in a new Ford campaign touti ...
- Hoover's Campaign Leverages Its Value
Marketing Daily, Aaron Baar - Tuesday, February 15, 2011
"Hoover's has always been about helping our customers do their jobs better ...
- 4H PSA Spotlight Contributions By Young People
Marketing Daily, Aaron Baar - Thursday, February 10, 2011
"The 4H is in just about every community in the nation," sa ...
- Banfield Pet Hospital Barks Up A New Tree
Marketing Daily, Tanya Gazdik - Thursday, February 10, 2011
Portland, Ore.-based Banfield, which was acquired by Mars Inc. in 2007, ...