- Freshpet Launches Major TV Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, June 1, 2011
The target audience for the brand is extremely well-defined: empty nesters a ...
- Mitsubishi Hopes To Heat Up Market For Ductless AC
Marketing Daily, Karl Greenberg - Tuesday, May 31, 2011
Joe Mastroianni, chief marketing officer at Mitsubishi Electric's heating, ventilation and a ...
- Sharp Tells Men They Need Big TVs
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Sharp's man-cave pitch says real men don't watch little screens. The compa ...
- Mitchum Pitches Pits In New Global Campaign
Marketing Daily, Karl Greenberg - Wednesday, May 25, 2011
The television, print, digital, social media, point-of-sale, out-of-home and radio effort cente ...
- Forecast For Trad Media Ad Spend: Blue Skies For TV, Turbulence For Print
Around the Net In Media, Phyllis Fine - Tuesday, May 24, 2011
Overall, ad spending in traditional media is rebounding a bit from i ...
- VW Thinks Blue: New Campaign, MoMA Partnership
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
The effort is timed with the inauguration of the automaker's new pla ...
- Prudential Launches 'Bring Your Challenges' Campaign
Marketing Daily, - Tuesday, May 24, 2011
Prudential Financial is inviting individuals, financial professionals and institutions to "Bring Yo ...
- Comida Kraft Connects Fans With Celebrity Chef
Marketing Daily, Karlene Lukovitz - Monday, May 23, 2011
Launching today, the initiative will encourage Latina women to share recipes a ...
- Wisconsin, Denver Launch Summer Tourism Ads
Marketing Daily, Tanya Gazdik - Saturday, May 21, 2011
The strategic vision for the Wisconsin campaign was based on research conduct ...
- Honda Puts Both Engines, Marketing Into IndyCar
Marketing Daily, Karl Greenberg - Thursday, May 19, 2011
Honda, which became sole provider of the Indy V-8 engines that pow ...
- Infiniti Extends Time, AmEx Publishing Deal
Marketing Daily, Karl Greenberg - Tuesday, May 17, 2011
"Last year we also had inserts in Time, Inc. books but ...
- Nissan Races On With 'Innovation for Endurance'
Marketing Daily, Karl Greenberg - Monday, May 16, 2011
Nissan will have a presence at a dozen major races around t ...
- House Foods Tofu Taps DreamWorks Magic
Marketing Daily, Karlene Lukovitz - Thursday, May 12, 2011
Tofu isn't the kind of product you'd immediately associate with Hollywood. B ...
- Maytag Launches 'Faces of Dependability'
Marketing Daily, Tanya Gazdik - Thursday, May 12, 2011
Maytag identified four Boys & Girls Club professionals who are the hum ...
- Chivas Loyalty Program Using 2D Barcodes, Multimedia
Marketing Daily, Karlene Lukovitz - Wednesday, May 11, 2011
To launch its "Chivas Brotherhood" loyalty program, Pernod Ricard's Chivas Regal ...
- Delsey Uses Light Humor For Light Luggage
Marketing Daily, Sarah Mahoney - Tuesday, May 10, 2011
"This is a company with a visibility problem, not a product proble ...
- Citgo Launches New Ad Push
Marketing Daily, - Tuesday, May 10, 2011
Citgo is launching a new ad campaign featuring real people and highlighti ...
- Red Bull Is Getting Into Publishing In The U.S.
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 10, 2011
It owns sports teams, sponsors groups of extreme-sports and adventure junkies, a ...
- Maker's Mark Launches First TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 10, 2011
Print and out-of-home will remain Maker's Mark's dominant advertising media for t ...
- WestJet Launches 'Moments' Ad Campaign
Marketing Daily, - Monday, May 9, 2011
The Canadian airline WestJet is launching an ad campaign depicting true experienc ...
- ESPN Consolidates Print/Digital Media Under Kosner
Online Media Daily, Gavin O'Malley - Monday, May 9, 2011
ESPN has streamlined ops, consolidating its digital and print media operations und ...
- Mendes, Watts Star In P&G's Pantene Campaign
Marketing Daily, Karl Greenberg - Thursday, May 5, 2011
Said Linda Mummiani, creative director and "Pantene visionary" at AOR Grey N ...
- Pennzoil Lets Customers Trumpet Its Virtues
Marketing Daily, Karl Greenberg - Wednesday, May 4, 2011
Pennzoil is focusing on its customers -- how they feel about t ...
- Redhook Launches Sassy Anniversary Campaign
Marketing Daily, Karlene Lukovitz - Monday, May 2, 2011
The persona is achieved not by animating or anthropomorphizing the Redhook bottl ...
- Merged Hospitals' Efforts Reassure Commitment
Marketing Daily, Aaron Baar - Tuesday, April 26, 2011
Via a print, television and digital marketing campaign, the Duluth, Minn.-based hospit ...
- Yearbooks: Interactive Ads Kick Up Memories
MediaDailyNews, David Goetzl - Friday, April 15, 2011
High school and college yearbooks can now utilize video, opening up ...
- Method Launches Mean, Green, Social Machine
Marketing Daily, Karl Greenberg - Tuesday, April 12, 2011
The point is to get the message out about how the si ...
- Ford Intros Urban-Market Effort For Focus
Marketing Daily, Karl Greenberg - Monday, April 11, 2011
Shawn Lollie, Ford manager of multicultural marketing, tells Marketing Daily that t ...
- Virgin America Calls Itself A 'Breath Of Fresh Airline'
Marketing Daily, Tanya Gazdik - Monday, April 11, 2011
Creative uses an airplane window to frame declarations of Virgin America's missi ...
- 54 New Mags Launched in 1Q
MediaDailyNews, Erik Sass - Monday, April 11, 2011
Unfazed by a tough print advertising environment, 54 new magazines launched ...