- Sharpie Launches Back-to-School Effort
Marketing Daily, - Wednesday, July 27, 2011
Urging teens to express themselves, Sharpie has launched a new back-to-school campaig ...
- Are New Organic, 'Green' Cigarettes Really 'Eco Friendly'?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
New magazine ads for cigarettes with "additive-free" organic tobacco say the produc ...
- General Motors Touts Resurgence In Washington, D.C., Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
General Motors Co. launched an ad campaign this week aimed at U. ...
- EA Sports Taps Into College Football Devotion
Marketing Daily, Aaron Baar - Monday, July 25, 2011
"Unlike other sports where people are involved with the league or wi ...
- Secret's 'Mean Stinks' Enlists 'Glee' Star
Marketing Daily, Tanya Gazdik - Thursday, July 21, 2011
Secret consumers will also be able to show support for "Mean Stink ...
- Print Pervasive and Persuasive, But Digital Overtaking
Research Brief, Jack Loechner - Friday, July 22, 2011
According to new research from Nielsen, reported by Todd Hale, SVP Consum ...
- Monterey Bay Aquarium Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
The Monterey Bay Aquarium has a new campaign, "Share the love." Besid ...
- Mountain Biking Effort Focuses On 'Trail Love'
Marketing Daily, Karl Greenberg - Tuesday, July 19, 2011
Mountain biking is huge, but riders are a solipsistic lot who'd rath ...
- Jeep Grand Cherokee Effort Touts Luxury, Capability
Marketing Daily, Karl Greenberg - Monday, July 18, 2011
The campaign, via AOR Southland, Mich.-based GlobalHue, sets the stage with ...
- American Family Insurance Focuses On 'Dream'
Marketing Daily, Tanya Gazdik - Monday, July 18, 2011
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digita ...
- Bertolli Campaign Features Celebrity Chef App
Marketing Daily, Karlene Lukovitz - Friday, July 15, 2011
Bertolli's primary goal in the U.S. is to take its efforts ...
- Ford Launches Major Racing Program. NASCAR? Not
Marketing Daily, Karl Greenberg - Thursday, July 14, 2011
"Millennials are the heart and soul of the business and there a ...
- Toyota's Venza Walks Line Between Boomers, Gen Y
Marketing Daily, Karl Greenberg - Thursday, July 7, 2011
The disruptive new campaign, via AOR Saatchi & Saatchi, L.A., overturns ...
- After Ford, Other Brands Lining Up To Jettison Murdoch UK Mouthpiece
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 7, 2011
Procter & Gamble, Asda and Tesco are thinking of pulling ads fr ...
- Esurance Serves Up Tennis Sweepstakes
Marketing Daily, Tanya Gazdik - Wednesday, July 6, 2011
"We have found that many of our 25-49 married, tech savvy demograph ...
- Levi's Extends 'Go Forth' Globally
Marketing Daily, - Wednesday, July 6, 2011
Levi's new global marketing campaign builds upon the brand's 2009 and 20 ...
- Hillshire Farm Spoofs Women's Secret Motivations
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
In one spot, "Something New," a woman prepares a meal with "perfect ...
- Hilton Garden Inn Campaign 'Speaks Success'
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2011
Hilton Garden Inn is launching an integrated ad campaign developed to spe ...
- Yellow Pages Still Local Search Preference
Research Brief, Jack Loechner - Friday, July 1, 2011
According to the "Local Media Tracking Study," conducted by Burke on beha ...
- Expedia Launches New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Expedia has launched a new brand advertising campaign for Europe, part ...
- Chiquita, 'Rio' Web Partnership Delivers Big Results
Marketing Daily, Gavin O'Malley - Monday, June 27, 2011
"We wanted a smart yet engaging media campaign around the Chiquita R ...
- Summer's Eve Declares 'That's Vaginal!'
Marketing Daily, Tanya Gazdik - Thursday, June 23, 2011
The video features Carlton, a scholarly talking cat, who is on ...
- Sheraton Spends $20 Million On 'Meet You There'
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2011
Sheraton has never launched a campaign with digital assets like "Meet Y ...
- Michelin Man Gets Wet In New Ad
Marketing Daily, Karl Greenberg - Tuesday, June 21, 2011
"Max and his son made their way homeward bound, when mischievous ra ...
- Woolite: Don't Torture Your Clothes!
Marketing Daily, Aaron Baar - Thursday, June 16, 2011
The effort, which apes the look and feel of a horror movi ...
- Constellation Wines Gets 'Naked' With New Line
Marketing Daily, Tanya Gazdik - Thursday, June 16, 2011
The launch of Simply Naked follows a growing consumer trend that nam ...
- Lexus Debuts New Effort With Tech Focus
Marketing Daily, Karl Greenberg - Monday, June 13, 2011
The first spot in the campaign features glass beakers stacked up ...
- Panasonic Eyes Lead In Eco-Innovation
Marketing Daily, Aaron Baar - Tuesday, June 14, 2011
The new campaign, which touts the company's commitment to reduce carbon dioxi ...
- Nissan Grabs 'Green Lantern' Actor For Leaf
Marketing Daily, - Monday, June 13, 2011
Nissan North America has signed a partnership deal tied to "Innovation f ...
- Northwestern Mutual Signs PGA's Mark Wilson
Marketing Daily, Tanya Gazdik - Saturday, June 11, 2011
Northwestern Mutual will have a strong advertising presence during the U.S. Op ...