- Holy iPads, Batman! DC Comics Reboots Superheroes
Online Media Daily, Steve Smith - Monday, October 3, 2011
When DC Comics rebooted its line of 52 superhero comics this mon ...
- 'Got Milk?' Goes Peanuts For Halloween
Marketing Daily, Karlene Lukovitz - Thursday, September 29, 2011
A seasonal "Got Milk?" campaign from the national Milk Processors Education Progr ...
- Ram Truck Hispanic Effort 'Most Comprehensive'
Marketing Daily, Tanya Gazdik - Wednesday, September 28, 2011
Chrysler Group LLC is calling its new Hispanic-focused campaign its most comprehensi ...
- Credit Suisse Launches Global Ad Campaign
Marketing Daily, - Monday, September 26, 2011
Credit Suisse is launching a multi-media advertising campaign in key markets acro ...
- Brands Go Long With Ad Creative
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 23, 2011
Brands marketing in the UK are increasingly turning to long-copy ads ...
- WKSU Folk Festival Campaign: It's Not Your Grandfather's Folk
Marketing Daily, Karl Greenberg - Tuesday, September 20, 2011
The key to getting college students interested in music that falls, broadl ...
- L.L. Bean Rolls Out New Ad Campaign
Marketing Daily, Sarah Mahoney - Friday, September 16, 2011
In addition to underscoring the universally free shipping offer, it builds ...
- Birds Eye Aims To Shake Up Frozen Veggie Status Quo
Marketing Daily, Karlene Lukovitz - Friday, September 16, 2011
With the U.S. Department of Agriculture's new MyPlate icon driving home t ...
- Kaiser Permanente Ads Encourage Better Health
Marketing Daily, Tanya Gazdik - Thursday, September 15, 2011
Created by Warren, Mich.-based Campbell Ewald, the work is based on resear ...
- Cox Honors Latin Americans
Marketing Daily, - Thursday, September 15, 2011
Cox Communications is celebrating Hispanic Heritage Month by launching increased Hispanic-focused on-dema ...
- Cat's Pride Promises 'Fresh' And 'Light'
Marketing Daily, Tanya Gazdik - Wednesday, September 14, 2011
The new formula -- which is 25% lighter than traditional scoopable litt ...
- For Stein Mart, It's 'Love At First Find'
Marketing Daily, Aaron Baar - Saturday, September 10, 2011
"We have such a loyal and passionate customer base that they real ...
- QB Tom Brady Kicks Off Uggs Effort
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2011
A spot featuring the glamour-puss quarterback, shot mostly from the knees dow ...
- Kohl's Rolls On With J.Lo/Marc Anthony Ads
Marketing Daily, - Thursday, September 8, 2011
Kohl's is rolling out its marketing campaigns for both the Jennifer Lop ...
- Ford Goes Digital: Shows Focus ST Online
Marketing Daily, Karl Greenberg - Wednesday, September 7, 2011
The company is generating buzz about the factory-tuned Focus ST by placi ...
- Lexus Launches 'Engineered Amazing' Extension
Marketing Daily, Karl Greenberg - Tuesday, September 6, 2011
Lexus says there will also be an online video that goes in ...
- Starwood's Luxury Collection Updates Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 30, 2011
A new print and online campaign for Luxury Collection hotels uses ...
- MetLife Buys N.J. Meadowlands Naming Rights
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2011
The agreement makes New York-based MetLife the official insurance company of t ...
- Chase Campaign Supports New Sapphire Rewards
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2011
The new enhancement offers cardmembers two points per dollar spent on trav ...
- Digital Divide: Print Media Declines As Tablets, E-Readers Rise
MediaDailyNews, Erik Sass - Monday, August 22, 2011
A new survey from RISI, a trade organization representing the forest produc ...
- New Mexico Launches Tourism Effort
Marketing Daily, - Wednesday, August 17, 2011
The New Mexico Tourism Department has launched a multi-faceted campaign that ru ...
- Office Depot Uses Mobile, Roker For Back-To-School
Marketing Daily, Tanya Gazdik - Monday, August 15, 2011
The promotion runs through Sept. 11 and will award a total ...
- With Banner Earnings, Macy's Turns Elves Loose
Marketing Daily, Sarah Mahoney - Wednesday, August 10, 2011
The idea is that the retailer's Elf balloons, which have been floati ...
- Under Armour Launches Push For Its Athletic Shoes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 9, 2011
Under Armour, known for sweat-absorbing sportswear, is launching its biggest campaign ...
- Virgin Mobile Takes On AT&T's T-Mobile Acquisition
Marketing Daily, Aaron Baar - Monday, August 8, 2011
In a new set of television commercials, Virgin Mobile's "Sparah," a manufactur ...
- 'Friends of Elsie' Is On the Move
Marketing Daily, Karlene Lukovitz - Thursday, August 4, 2011
The campaign -- which includes regional cable television, national magazine print ad ...
- New Viral Marketing For Lad Mag Makes IPad A Helmet
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 3, 2011
IPad Head Girl is a viral marketing campaign that is promoting ...
- Study: Affluents Still Prefer Print
Around the Net In Media, Phyllis Fine - Wednesday, August 3, 2011
Print still rules among affluent Americans, according to the Mendelsohn Affluent Baromete ...
- Fiat Goes Big For Little Car In New Campaign
Marketing Daily, Karl Greenberg - Monday, August 1, 2011
Fiat is launching its first national ad campaign in the U.S. th ...
- Famed Chef Helps Safest Choice Eggs-plain Benefits
Marketing Daily, Karlene Lukovitz - Wednesday, July 27, 2011
The first two videos feature Giuliano Hazan using Safest Choice in prepari ...