- NRS Reports Combined Print/Online Figures
Around the Net In OMD Europe, Nina Lentini - Thursday, March 21, 2013
New figures have been released by the National Readership survey showing combin ...
- Miracle Whip Dipping Sauces In 'Twisted' Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, March 20, 2013
Working with its creative agency of record, Mcgarrybowen, Chicago, Miracle Whip develop ...
- New Organic Valley Campaign Features First TV Spot
Marketing Daily, Karlene Lukovitz - Monday, March 18, 2013
The TV spot, dubbed "Mud Pie," shows the young daughter of ...
- New National NO MORE Campaign Deals With Abuse
Marketing Daily, Karl Greenberg - Wednesday, March 13, 2013
The new integrated campaign will comprise a TV, print, out-of-home, digital a ...
- Solar Power Powers NJMG's Newspaper Printing
MediaDailyNews, Fern Siegel - Wednesday, March 13, 2013
North Jersey Media Group now generates more than 60% of the electrici ...
- Telegraph Group Cuts Prints Jobs, Will Add Digital Jobs
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 12, 2013
The Telegraph Group has announced that it is to cut its editori ...
- WAT-AAH! Partners With OMG Girlz
Marketing Daily, Karlene Lukovitz - Monday, March 11, 2013
WAT-AAH!, a functional water brand for kids created by a New Yo ...
- Brown Printing Buys Nellymoser
Raw, Mark Walsh - Tuesday, March 12, 2013
Brown Printing Company on Tuesday announced acquiring mobile marketing technology company Nellymose ...
- Print Editors Need To Make Content Tablet-friendly
Around the Net In OMD Europe, Nina Lentini - Wednesday, March 6, 2013
"The challenge for news producers is to find a way of maki ...
- Teva Travels Off The Beaten Path
Marketing Daily, Aaron Baar - Monday, March 4, 2013
The company's new global integrated marketing campaign, tagged "Unfollow," supports the laun ...
- Just Cavalli: Snakes, Seduction And JaggerSpawn
Marketing Daily, Sarah Mahoney - Thursday, February 28, 2013
"We wanted to have an animalistic theme, and as we looked ...
- Tribune Hires Bankers To Help Sell Metro Newspapers
MediaDailyNews, Erik Sass - Wednesday, February 27, 2013
Tribune Co. has taken another step to bring it closer to selli ...
- Exact Editions Gets Sharing, Bookmarking Upgrades
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 26, 2013
Exact Editions, a platform for magazines seeking to publish their content ...
- Safeway Looks To Cut Print Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 26, 2013
The fifth-largest grocery player in North America spent $20 million on newspap ...
- Sony Bets Big On Xperia
Marketing Daily, Aaron Baar - Monday, February 25, 2013
The company took the opportunity of the Mobile World Congress in Barcelo ...
- Goodyear, NASCAR Partnership Burns Rubber In Daytona
Marketing Daily, Karl Greenberg - Friday, February 22, 2013
Goodyear's campaign, via Austin's GSD&M Idea City and Boston's Digitas, makes t ...
- Gold Uses Real Imagery In Campaign
Marketing Daily, Tanya Gazdik - Friday, February 22, 2013
SPDR Gold Shares has launched a new campaign created in partnership wi ...
- Reebok: Huge New Campaign Touts Healthy Lifestyle
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
"We're not featuring the aspirational actions of today's superstar millionaires in th ...
- Panera Bread Aims For Social 'Food Chain Reaction'
Marketing Daily, Karlene Lukovitz - Friday, February 15, 2013
The overall "Live Consciously" campaign eschews a typical focus on products, inste ...
- FT Celebrates 125 Years With Print, Digital, Outdoor
Around the Net In OMD Europe, Nina Lentini - Wednesday, February 13, 2013
A global marketing campaign will include a new print and online creati ...
- Synergy On The Outs, Along With Slower Print Media
TV Watch, Wayne Friedman - Thursday, February 14, 2013
Increasingly, television has been having an uneasy relationship with print media ...
- Embracing Social: The New Formula for Online Publishers
Online Media Daily, - Wednesday, February 13, 2013
The shift from print to online has been excruciating for many ...
- No Saturday Mail Means Marketers Must Adjust
Marketing Daily, Aaron Baar - Friday, February 8, 2013
"Anytime there's confusion in the business customer ranks, it can have ...
- Eclectic Music Stars Perform For Miracle Whip
Marketing Daily, Karlene Lukovitz - Friday, February 8, 2013
In the video -- a takeoff on music-industry concert benefits ("We A ...
- Tablets Provide Better Print Reader For Older Demos
MediaDailyNews, Erik Sass - Friday, February 8, 2013
Newspapers and magazines may find the tablet a saving grace with old ...
- New Chart Will Rate Print, Digital Magazine Circ
Around the Net In OMD Europe, Nina Lentini - Wednesday, February 6, 2013
A new combined circulation chart has been announced by the UK magazi ...
- Is Aggregation The Right Approach?
Marketing: Causes, Paul Jones - Monday, February 4, 2013
In the holiday season, it's easy for a retailer to be involv ...
- Football Extra Vies With Future's Digital Mag
Around the Net In OMD Europe, Nina Lentini - Thursday, January 31, 2013
The publishers of monthly title Racing Ahead are believed to be behi ...
- Kentishtowner To Launch Monthly Print Edition
Around the Net In OMD Europe, Nina Lentini - Wednesday, January 30, 2013
North London's hyperlocal culture website, Kentishtowner, is set to launch the fir ...
- Philly Cream Cheese Campaign: We Set the Standard
Marketing Daily, Karlene Lukovitz - Thursday, January 31, 2013
This spot and all of the ads tell the "story behind t ...