- Balance Bar Unveils 1st National TV Ads In 10+ Years
Marketing Daily, Karlene Lukovitz - Wednesday, May 22, 2013
NBTY CMO Katia Facchetti cites recent Nielsen and SymphonyIRI data that respective ...
- Sony Touts Ultra High-Definition TVs
Marketing Daily, Aaron Baar - Tuesday, May 21, 2013
"[Director Garth Davis] had a personal experience with the Sony 4K Ult ...
- Athenos Unleashes 'Cooking With Yiayia' Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 17, 2013
The campaign is the latest creative evolution for Yiayia, who has amass ...
- FirstBank Expands Ad Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 16, 2013
FirstBank is extending its TV advertising for the first time outside ...
- Jockey Sport Performance Underwear Gets Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 14, 2013
Put. That. Underwear. Down. Why are you paying $150 for high-end joggi ...
- North Shore-LIJ: Giving Cancer Cancer
Marketing Daily, Karl Greenberg - Tuesday, May 7, 2013
The theme of the ads, which show the institute's staff, surgeons, physician ...
- Lexus Goes Global With Design
Marketing Daily, Karl Greenberg - Monday, May 6, 2013
The new effort uses handcrafted art as a metaphor for a Lex ...
- Lauder Sets Sights On September's Muse Launch
Marketing Daily, Sarah Mahoney - Monday, May 6, 2013
"It is our first big fragrance launch in 10 years, since 20 ...
- Campaign Formally Unveils The 'New' Del Taco
Marketing Daily, Karlene Lukovitz - Wednesday, May 1, 2013
The chain -- the U.S.'s largest quick-service Mexican brand after Taco Bel ...
- Swatch, Seiko Celebrate Big At Baselworld
Marketing Daily, Sarah Mahoney - Thursday, April 25, 2013
While much of the marketing world may be buzzing about Apple's loomi ...
- Chevrolet Goes To Bat For Impala
Marketing Daily, Karl Greenberg - Wednesday, April 24, 2013
Jon Hahn, Impala marketing manager, tells Marketing Daily that the mid-May laun ...
- Independent + Blippar = Independent+
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 23, 2013
The Independent is looking to fully integrate augmented reality into its dai ...
- Welsh Website Plans Fortnightly Tabloid Paper
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 23, 2013
The Caerphilly Observer is to introduce a new fortnightly tabloid newspaper ne ...
- Bauer Suspends 25-Year-Old More Magazine
Around the Net In OMD Europe, Nina Lentini - Monday, April 22, 2013
In a statement on the website, it was announced "The magazine h ...
- Haagen-Dazs Gelato Launch Uses 'La Dolce Vita' Theme
Marketing Daily, Karlene Lukovitz - Friday, April 19, 2013
Haagen-Dazs -- the ice cream brand with the Danish-sounding name that w ...
- Independent Welsh Website To Intro Print Product
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 17, 2013
Local news website the Port Talbot Magnet is set to launch ...
- Most Online Publications Lack Good Mobile Display
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 16, 2013
A survey has found that 68% of the UK's biggest print publicatio ...
- Fowler Shows Quiet Appreciation For Crowne Plaza
Marketing Daily, Aaron Baar - Tuesday, April 16, 2013
Golf is known as a quiet sport (witness the "golf clap"). ...
- JD's Gentleman Jack Gets First Integrated Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 16, 2013
The campaign's creative uses the concept of a "secret society" dubbed "T ...
- Publisher Expands Burda Style To North America
Around the Net In OMD Europe, Nina Lentini - Monday, April 15, 2013
German magazine publisher Hubert Burda Media has reached a multi-faceted licensing de ...
- Provocative Ads Intro New SlimFast Positioning
Marketing Daily, Karlene Lukovitz - Friday, April 12, 2013
In its "Get What You Really Want" campaign, SlimFast is contrasting t ...
- Dos Equis 'Most Interesting Man' Returns
Marketing Daily, Tanya Gazdik - Monday, April 15, 2013
Dos Equis is bringing back the "Most Interesting Man in the Worl ...
- Noodles & Company Launches Multichannel Push
Marketing Daily, Karlene Lukovitz - Thursday, April 11, 2013
Noodles & Company, the restaurant chain that offers a wide variety ...
- Ewan McGregor Rides With Moto Guzzi
Marketing Daily, Karl Greenberg - Thursday, April 11, 2013
Actor Ewan McGregor is the star of a global campaign for Milan-bas ...
- Monocle Editor Eschews IPads, Social Media
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 10, 2013
Monocle is more than just a monthly magazine. It has an onli ...
- Westin Weekends Promise Better-Looking Mondays
Marketing Daily, Tanya Gazdik - Tuesday, April 9, 2013
Starwood Hotels & Resorts' Westin brand is launching a campaign that focus ...
- HTC Makes Some Noise
Marketing Daily, Aaron Baar - Friday, April 5, 2013
With an overall marketing spend that will double any of its previo ...
- Ads Play On Car's Attitude In Urban Jungle
Marketing Daily, Karl Greenberg - Wednesday, April 3, 2013
The effort, "Urban Thrill Rides," comprises TV, print, and outdoor and wi ...
- 27 Magazines Launched In Q1
MediaDailyNews, Erik Sass - Tuesday, April 2, 2013
A total of 27 new magazines launched in the first quarter ...
- Post-Baby Beyonce Sizzles For H&M's Summer Spots
Marketing Daily, Sarah Mahoney - Thursday, March 21, 2013
Turns out the rumors were true, and Beyonce is indeed the n ...