- Marriott Modifies Marketing Message
Marketing Daily, Aaron Baar - Monday, June 17, 2013
With a new marketing campaign, the hotel chain -- a division ...
- Schick Hydro, Three Guys, And New Zealand
Marketing Daily, Karl Greenberg - Saturday, June 15, 2013
The series also reprises last year's program in which the guys we ...
- SodaStream Backs Cause, Gets Political
Marketing Daily, Karl Greenberg - Friday, June 14, 2013
Home carbonation system SodaStream may not have gotten the spot it want ...
- Dior Taps 'Twilight' Hunk Pattinson
Marketing Daily, Sarah Mahoney - Thursday, June 13, 2013
The company says photographer Nan Goldin shot the print campaign, with broadca ...
- Schwab Effort Includes Letter From Founder
Marketing Daily, Tanya Gazdik - Wednesday, June 12, 2013
Charles Schwab is replacing its long-time "Talk to Chuck" tagline with "O ...
- SodaStream Taking Out Full-Pager On Thursday
Marketing Daily, Karl Greenberg - Wednesday, June 12, 2013
SodaStream, which makes home carbonation machines, is planning to run a pri ...
- Missed Digital Ops Hurt Marketers, Trad Media Scores Credibility Points
Online Media Daily, Laurie Sullivan - Wednesday, June 12, 2013
Some 43% of consumers say most marketing "is a bunch of B.S. ...
- Britain's Tango Drink Is Back
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 10, 2013
The UK orange drink has been gone for five years overseas. N ...
- I And Daily Star Only Nationals To Make Gains
Around the Net In OMD Europe, Nina Lentini - Sunday, June 9, 2013
Richard Desmond's tabloid managed to slightly lift sales to 534,813 - ...
- Ram Rides Into Smallville For 'Man Of Steel'
Marketing Daily, Karl Greenberg - Friday, June 7, 2013
Ram is unveiling a "Man of Steel" show truck at the movie ...
- Increasing Audience Engagement is Future for News Media
Research Brief, Jack Loechner - Monday, June 10, 2013
According to the annual World Press Trends survey of the World Associati ...
- Archant Yanks Print; Web Sites Continue
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 5, 2013
Archant has suspended the publication of six monthly magazines. Its Life titl ...
- Most Affluent Are On Multi-channel Media Diet
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 4, 2013
Ninety percent of Europe's most affluent own at least one mobile intern ...
- CKE Chains' Campaign Goes After McDonald's Customers
Marketing Daily, Karlene Lukovitz - Tuesday, June 4, 2013
Carl's Jr. and Hardee's are looking to win over some McDonald's custome ...
- Interbike, Bicycle's Show Of Shows: It's A Community
Marketing Daily, Karl Greenberg - Tuesday, June 4, 2013
There are dozens and dozens of bicycle brands -- probably hundreds ...
- Dollar General, P&G Team Up For Vets
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2013
Point-of-sale materials, in-store fliers, the P&G brandSAVER and the retailer's website ste ...
- Most-read In UK: Asda Top Magazine, Sun Top Paper
Around the Net In OMD Europe, Nina Lentini - Thursday, May 30, 2013
By combining data from a national survey of print readership with w ...
- Sun Life Financial Invites People To 'Wake Up'
Marketing Daily, Tanya Gazdik - Thursday, May 30, 2013
Sun Life Financial is launching a campaign that invites people to "Wa ...
- Man City Fans To Ex-Manager Mancini: 'Grazie'
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 28, 2013
Over 700 Manchester City supporters clubbed together via social media to p ...
- Keen Taps Happy Toes For New Line; Expands Presence
Marketing Daily, Sarah Mahoney - Tuesday, May 28, 2013
Fifteen-second videos feature a crowd of happy toes, ooh-ing and aah-ing ...
- 3D Printing On The Moon With Moondust 'Ink'
Marketing: Green, Sarah DaVanzo - Wednesday, May 29, 2013
As unbelievable as it might sound, in our lifetime, housing structures wi ...
- Philly Reaps Rewards Of Research, Multiple Channels
Marketing Daily, Karlene Lukovitz - Tuesday, May 28, 2013
Since 1997, when GPTMC launched its first marketing efforts, Philadelphia and "t ...
- 'Show Me' State Wants To Show You
Marketing Daily, Karl Greenberg - Tuesday, May 28, 2013
Missouri Tourism and its advertising agency of record, the St. Louis offi ...
- Daily Mail Digital Growth Cancels Print Decline
Around the Net In OMD Europe, Nina Lentini - Thursday, May 23, 2013
Mail Online has reported revenue for the first half of this ye ...
- Mondelez Goes Social, AR In Band-Tour Sponsorship
Marketing Daily, Karlene Lukovitz - Thursday, May 23, 2013
The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was select ...
- Ford Launches European Campaign
Marketing Daily, Karl Greenberg - Thursday, May 23, 2013
The effort talks about specific Ford technology, while furthering the brand positi ...
- 'Inquirer' Staffers Charge Philly.com With Cannibalizing
Around the Net In Media, Phyllis Fine - Thursday, May 23, 2013
"It's basically outright warfare going on," says one source. "None of ...
- Future Print Revs Down But Digital Way Up
Around the Net In OMD Europe, Nina Lentini - Wednesday, May 22, 2013
Consumer magazine publisher Future has reported a narrower pre-tax loss for t ...
- Cricket Makes More From Less
Marketing Daily, Aaron Baar - Wednesday, May 22, 2013
"We feel there's tremendous savings versus AT&T and Verizon," company representative Gr ...
- Newspaper, Magazine Ad Fortunes Continue To Decline
MediaDailyNews, Erik Sass - Wednesday, May 22, 2013
In 2012, total newspaper print ad revenues dipped 8.5% to $18.9 billio ...