- Gap Woos Gen Y With 'Back to Blue'
Marketing Daily, Sarah Mahoney - Monday, August 12, 2013
In its latest step on the comeback trail, the Gap is returni ...
- FirstBank: 'Restore Your Faith In Free'
Marketing Daily, Tanya Gazdik - Sunday, August 11, 2013
A campaign for FirstBank acknowledges customers' distrust of "free." In addition ...
- Kaiser Permanente Launches Multimillion-Dollar Effort
Marketing Daily, Tanya Gazdik - Thursday, August 8, 2013
"The goal is to drive the consumer to our digital properties, ...
- Cellular One's First Celeb Campaign Launches 4G
Marketing Daily, Laurie Petersen - Wednesday, August 7, 2013
Margaret McKoin, CMO of Cellular One in-house marketing agency The Time Grou ...
- Mobile Takes The Digital Lead As Online Surpasses TV
Mobile Insider, Steve Smith - Thursday, August 1, 2013
Time spent online is set to surpass TV this year, eMarketer say ...
- RiteAid, Walgreens Tap Boomers' Healthcare Confusion
Marketing Daily, Sarah Mahoney - Tuesday, July 30, 2013
As seismic healthcare and demographic changes swirl through the U.S., drug retaile ...
- Coupons See Post-Recession Recovery
Marketing Daily, Karl Greenberg - Tuesday, July 30, 2013
Coupon use is returning to modest growth, with digital distribution driving so ...
- Pizza Inn Launches Integrated Branding Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, July 30, 2013
Pizza Inn, a 55-year-old chain known for its family-friendly, pizza-and-beyond buffet concep ...
- Hyundai Gets Zombie Seal Of Approval
Marketing Daily, Karl Greenberg - Thursday, July 25, 2013
Hyundai Motor America's zombiegeist is with Robert Kirkman, who created "The Walki ...
- Ageless Hilfiger Preppies Finally Graduate High School
Marketing Daily, Karl Greenberg - Tuesday, July 23, 2013
The Hilfigers are back for a seventh season. Those multi-culti, borderline-solipsistic preppi ...
- Chevy Silverado: A Woman And Her Truck
Marketing Daily, Karl Greenberg - Monday, July 22, 2013
Agency Leo Burnett says the first spot of the new work, call ...
- ASICS, Brooks Launch Running Tech
Marketing Daily, Sarah Mahoney - Sunday, July 21, 2013
"Taking a cue from Spotify, we wanted to do something unique a ...
- CVS, Walgreens Ban 'Rolling Stone' Over Tsarnaev Cover
MediaDailyNews, Erik Sass - Wednesday, July 17, 2013
CVS and Walgreens are among the retailers refusing to carry the Augu ...
- Honda Does Personalized Vines For Summer
Marketing Daily, Karl Greenberg - Monday, July 15, 2013
The just-launched campaign involves, first, getting people to tweet #wantnewcar about w ...
- Lake Tahoe Targets San Franciscans
Marketing Daily, Tanya Gazdik - Monday, July 15, 2013
A campaign from the North Lake Tahoe Marketing Cooperative targets San Francis ...
- Meredith To Launch 'Allrecipes' Magazine
MediaDailyNews, Erik Sass - Monday, July 15, 2013
There are plenty of digital media properties based on print publications, b ...
- Fiat Sings The Body Electric
Marketing Daily, Karl Greenberg - Thursday, July 11, 2013
Fiat has a couple of things going on this month. First, a ...
- Omni Hotels Revamps Campaign With High-Tech
Marketing Daily, Tanya Gazdik - Wednesday, July 10, 2013
Omni Hotels & Resorts is changing up its ad campaign to promo ...
- Arden Bottles Taylor Swift's Girl Power For 3rd Fragrance
Marketing Daily, Sarah Mahoney - Tuesday, July 9, 2013
Betting that fans still can't get enough of Taylor Swift, Elizabeth Ard ...
- Under Armour 'Ready For August'
Marketing Daily, Karl Greenberg - Monday, July 8, 2013
Under Armour is extending its largest-ever global campaign, "I Will", with ...
- Coca-Cola Campaign Celebrates Mexican Soccer Team
Marketing Daily, Karlene Lukovitz - Tuesday, July 2, 2013
Other elements of the campaign include "Plaza Coca-Cola," a year-round events progr ...
- Auto Trader's First Digital Wrap Marks Last Print Edition
Around the Net In OMD Europe, Nina Lentini - Sunday, June 30, 2013
Auto Trader has created its first digital video cover wrap to ma ...
- Bacardi Campaign Hits Theaters, With Mobile Element
Marketing Daily, Karlene Lukovitz - Friday, June 28, 2013
Bacardi, which launched its integrated "Vivimos! ("We live!") marketing campaign late la ...
- Palace Resorts Invites Guests To 'Live the Palace Life'
Marketing Daily, Tanya Gazdik - Thursday, June 27, 2013
Palace Resorts' 'Live the Palace Life' campaign focuses on the different aspec ...
- Acura Bats For Fences With 'Made For Mankind'
Marketing Daily, Karl Greenberg - Monday, June 24, 2013
"We have been rethinking the brand for a few years, taking ti ...
- Pure Tells Consumers To 'Love Your Insurance'
Marketing Daily, Tanya Gazdik - Monday, June 24, 2013
Pure, an insurance company that caters to high net-worth individuals, is launchi ...
- Legend Sings 'Love' For Chevrolet
Marketing Daily, Karl Greenberg - Thursday, June 20, 2013
Chevrolet's total redesign of the Impala is "Made to Love." The na ...
- Forecast: Digital Media To Drive UK Ad Spend Up
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 19, 2013
Almost GBP400 million in print advertising is forecast to be lost fr ...
- Toxic Magazine's Apps Work With Print, Online Platforms
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 18, 2013
Toxic magazine, a three-weekly publication for teenage boys, has launched its fir ...
- Global Digital Magazine Ad Spend $3.8 Billion by 2017
Research Brief, Jack Loechner - Wednesday, June 19, 2013
Advertisers are increasingly spending more money on digital properties, and by 20 ...