- Filippo Berio Launches Largest-Ever Ad Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, October 2, 2013
The imported Italian brand, the leading olive-oil seller in the U.S., wi ...
- The Stingray Experience: Hot Laps On Racetracks
Marketing Daily, Karl Greenberg - Sunday, September 29, 2013
Todd Christensen, Chevrolet's performance car advertising manager, tells "Marketing Daily" that t ...
- Ram: Real Guys Are 'Groundbreakers'
Marketing Daily, Karl Greenberg - Thursday, September 26, 2013
Ram is now making a big entrance with all its trucks, includi ...
- Social Media, SEO Most Likely Outsourced For Small Biz
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 23, 2013
Research based on data from a Constant Contact Small Business Council Ju ...
- Toyota Eyes 'Evolved Truckers' For '14 Tundra
Marketing Daily, Karl Greenberg - Saturday, September 21, 2013
Instead of heavy industrial equipment, hay, and construction gear, the campaign presen ...
- United Airlines Continues To 'Fly The Friendly Skies'
Marketing Daily, Tanya Gazdik - Monday, September 23, 2013
The new campaign includes network, cable and spot television, radio, magazine, newspape ...
- Honeywell Speaks Up For Thermostat
Marketing Daily, Aaron Baar - Saturday, September 21, 2013
Honeywell created a digital campaign to introduce its first-of-its kind, voice-controlled thermost ...
- Coming Soon: Maxim TV
Around the Net In Media, Phyllis Fine - Monday, September 16, 2013
The new owners of Maxim magazine plan to launch a cable chann ...
- Absolut Launches Global 'Transform Today' Campaign
Marketing Daily, Karlene Lukovitz - Saturday, September 14, 2013
Absolut Vodka's just-launched global campaign offers new creative and media twists ...
- Printing Services Industry Absorbed by Printers & Online Media
Research Brief, Jack Loechner - Friday, September 13, 2013
Because demand for printing services is tied to the performance of t ...
- Firstbank Teaches Consumers How To Bake Banana Bread And Play Dominoes
Out to Launch, Amy Corr - Wednesday, September 11, 2013
Firstbank sticks with the quirky ads in its latest campaign, although ...
- Patron Launches 'Simply Perfect' TV Spots
Marketing Daily, Karlene Lukovitz - Monday, September 9, 2013
Patron Tequila is debuting a new series of TV ads as pa ...
- Range Rover Sport Climbs Pikes Peak
Marketing Daily, Karl Greenberg - Friday, September 6, 2013
The campaign, which Land Rover says is weighted toward digital, includes W ...
- Audi Touts Diesel Lineup In New Campaign
Marketing Daily, Karl Greenberg - Thursday, September 5, 2013
"We wanted to make a big statement that Audi TDI is he ...
- Gisele Audibles For H&M; Tom Silent For Uggs
Marketing Daily, Sarah Mahoney - Tuesday, September 3, 2013
Both halves of the world's best-paid celebrity couple are breaking new fa ...
- American Standard Makes Case For Staying In
Marketing Daily, Aaron Baar - Thursday, August 29, 2013
Home is where the heart is, and it's where the longest-lasting memori ...
- Mrs. Dash Targets Young Families
Marketing Daily, Karlene Lukovitz - Monday, August 26, 2013
No-salt seasonings brand Mrs. Dash is employing sampling at football games a ...
- Chevrolet Silverado Sponsors With Longhorns
Marketing Daily, Karl Greenberg - Monday, August 26, 2013
Chevrolet is rolling past the Austin city limits with a multi-year partnersh ...
- Pioneer Augments Reality To Bring Ads To Life
Marketing Daily, Laurie Petersen - Friday, August 16, 2013
"We took a look at the industry and realized car and aud ...
- Fruitwater Launches Ad Campaign With Christina Applegate as Spokeswoman
Out to Launch, Amy Corr - Wednesday, August 14, 2013
fruitwater, the newest brand from glacéau, maker of vitaminwater and smartwater, launch ...
- Gap Woos Gen Y With 'Back to Blue'
Marketing Daily, Sarah Mahoney - Monday, August 12, 2013
In its latest step on the comeback trail, the Gap is returni ...
- FirstBank: 'Restore Your Faith In Free'
Marketing Daily, Tanya Gazdik - Sunday, August 11, 2013
A campaign for FirstBank acknowledges customers' distrust of "free." In addition ...
- Kaiser Permanente Launches Multimillion-Dollar Effort
Marketing Daily, Tanya Gazdik - Thursday, August 8, 2013
"The goal is to drive the consumer to our digital properties, ...
- Cellular One's First Celeb Campaign Launches 4G
Marketing Daily, Laurie Petersen - Wednesday, August 7, 2013
Margaret McKoin, CMO of Cellular One in-house marketing agency The Time Grou ...
- Mobile Takes The Digital Lead As Online Surpasses TV
Mobile Insider, Steve Smith - Thursday, August 1, 2013
Time spent online is set to surpass TV this year, eMarketer say ...
- RiteAid, Walgreens Tap Boomers' Healthcare Confusion
Marketing Daily, Sarah Mahoney - Tuesday, July 30, 2013
As seismic healthcare and demographic changes swirl through the U.S., drug retaile ...
- Coupons See Post-Recession Recovery
Marketing Daily, Karl Greenberg - Tuesday, July 30, 2013
Coupon use is returning to modest growth, with digital distribution driving so ...
- Pizza Inn Launches Integrated Branding Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, July 30, 2013
Pizza Inn, a 55-year-old chain known for its family-friendly, pizza-and-beyond buffet concep ...
- Hyundai Gets Zombie Seal Of Approval
Marketing Daily, Karl Greenberg - Thursday, July 25, 2013
Hyundai Motor America's zombiegeist is with Robert Kirkman, who created "The Walki ...
- Ageless Hilfiger Preppies Finally Graduate High School
Marketing Daily, Karl Greenberg - Tuesday, July 23, 2013
The Hilfigers are back for a seventh season. Those multi-culti, borderline-solipsistic preppi ...