- Evian's 'Baby&Me' Out-Virals Famed 'Roller Babies'
Marketing Daily, Karlene Lukovitz - Friday, December 13, 2013
"Baby&Me," a 1:16-minute reprise produced by creative agency BETC, features people ...
- Consumer Cellular, AARP Celebrate 50th Milestone
Marketing Daily, Aaron Baar - Monday, December 9, 2013
Here's a sobering thought: Next year, the last of the Baby Boome ...
- 'Newsweek' Returns To Print
MediaDailyNews, Erik Sass - Wednesday, December 4, 2013
The decline in print advertising cut a wide swath through the magazi ...
- Spice Islands Returns To TV Advertising
Marketing Daily, Karlene Lukovitz - Tuesday, November 19, 2013
The creative, from Cramer-Krasselt/Milwaukee, stresses that the brand uses the "care ...
- Michael Bolton Sings For 'Happy Honda Days'
Marketing Daily, Karl Greenberg - Monday, November 18, 2013
TV ads will air in 210 markets via buys on network, cab ...
- Is Your Healthcare Creative Generating The Response You Want?
Marketing: Health, Scott Small - Tuesday, November 19, 2013
A trend in pharma is to create unbranded campaigns with a measurab ...
- Movie Trailers Help Drive Social Heat For Subway
Marketing Daily, Karlene Lukovitz - Wednesday, November 13, 2013
The trailers, and videos combining clips and Subway promos, are among ma ...
- The Weather Channel Articulates Its Passion
Marketing Daily, Aaron Baar - Tuesday, November 12, 2013
"What we're trying to do is articulate what was understood but n ...
- Chocolate Milk In New Olympics Campaign
Marketing Daily, Karlene Lukovitz - Monday, November 11, 2013
Following its success with an ad campaign featuring some of the athlet ...
- Philly Cream Cheese Shifts To Digital Holiday Focus
Marketing Daily, Karlene Lukovitz - Thursday, November 7, 2013
This year, the digital hub will be supported by print ads, alo ...
- Wild Turkey Targets Millennials With #Nevertamed
Marketing Daily, Karlene Lukovitz - Thursday, November 7, 2013
The concept of the campaign, developed by Vitro, is to highlight Wi ...
- Mattel Changes Tactics To Reach Millennial Latinos
Marketing Daily, Sarah Mahoney - Tuesday, November 5, 2013
Themed "Toy Feliz," the company says it's an effort to create ...
- Waldorf Astoria Ads Feature 'Bond' Girl
Marketing Daily, Tanya Gazdik - Wednesday, November 6, 2013
Waldorf Astoria is launching a global ad campaign featuring former Bond gi ...
- RevolutionWear Frigo Effort Touts Hi-Tech Underwear
Marketing Daily, Karl Greenberg - Friday, November 1, 2013
The New York-based company, with global operations in Sweden, is getting t ...
- Toyota Taps Aziatix For Corolla
Marketing Daily, Karl Greenberg - Wednesday, October 23, 2013
The effort, handled by Toyota's Asian-American AOR interTrend, features the trio's fir ...
- Coke Under Heavy Fire; Also Loses Chief N.A. Marketer
Marketing Daily, Karlene Lukovitz - Tuesday, October 22, 2013
The brand is the subject of a petition from LGBT supporters relati ...
- Toys R Us Unrolls #WishinAccomplished For Holiday
Marketing Daily, Sarah Mahoney - Tuesday, October 22, 2013
The TV spots star a busload of kids -- almost 100, select ...
- NEW! 'The New York Times' Runs Two Blank Pages... On Purpose
Out to Launch, Amy Corr - Wednesday, October 23, 2013
If you have a physical copy of today’s New York Times clo ...
- Penny Loafer Shoes, And Penny, Get Makeover In Print Campaign
Out to Launch, Amy Corr - Wednesday, October 23, 2013
My penny loafers didn’t look this stylish when I was growing u ...
- Land Rover: Range Rover Sport Is 2 SUVs In 1
Marketing Daily, Karl Greenberg - Monday, October 21, 2013
The company has also been driving the fine line -- as we ...
- New York State Extends 'Get Outta Town'
Marketing Daily, Karl Greenberg - Monday, October 21, 2013
A new deal between the governor's office and the Metropolitan Transportation Authori ...
- Print Ad Pages and Revenue Improve in Q3; Tablets More
Research Brief, Jack Loechner - Tuesday, October 22, 2013
The 3rd quarter PIB release confirms that marketers continue to increase the ...
- Love Is In The Air
Marketing: Travel, Harvey Chipkin - Monday, October 21, 2013
Love seems to work when it comes to branding a destination. Virgin ...
- Walmart Plans Biggest Black Friday Ever
Marketing Daily, Sarah Mahoney - Tuesday, October 15, 2013
The world's largest retailer is vowing to have its loudest fourth quart ...
- Land Rover Sets Off On 'Race The Sun'
Marketing Daily, Karl Greenberg - Tuesday, October 15, 2013
Land Rover this week rolls out its next adventure-focused campaign for t ...
- Daytona International Speedway Fires Up Campaign
Marketing Daily, Karl Greenberg - Monday, October 14, 2013
The venue just launched a $400 million extension called "Daytona Rising" th ...
- With Christmas Fantasies, Neiman Targets Arts Charity
Marketing Daily, Sarah Mahoney - Wednesday, October 9, 2013
It's here: Neiman Marcus' 2013 Christmas Book delivers its usual over-the-top gi ...
- Ferrell, Durango, And The Notorious Curtain Exit
Marketing Daily, Karl Greenberg - Monday, October 7, 2013
"It has an edge, historically. It's loaded with adrenalin," said CMO Olivi ...
- Land Rover Goes On Digital Adventures
Marketing Daily, Karl Greenberg - Monday, October 7, 2013
Land Rover is heading into the wild to promote its Range Rov ...
- CDW's Bogus Firm Builds It, Hopes Team Will Come
Marketing Daily, Aaron Baar - Thursday, October 3, 2013
"CDW has done a broad range of work with stadiums," Dean Lam ...