• by Erik Sass  @eriksass1, July 15, 2013

There are plenty of digital media properties based on print publications, but considerably fewer examples of things moving in the opposite direction, from digital to print. Meredith Corp. is blazing a trail here with plans to launch a new print magazine, Allrecipes, based on online food destination Allrecipes.com.
 
The first issue of the new magazine is planned for December of this year, with an initial rate base of 500,000, following the success of early tests conducted this spring and the sale of approximately 400,000 subscriptions.

Meredith is also creating Allrecipes-branded TV segments that will appear as part of The Better Show, which currently airs in 160 markets around the U.S.
 
Allrecipes Editor in Chief Cheryl Brown said the tone and editorial strategy for the new magazine “will appeal to ‘cooks like me.’ It will speak to real everyday cooks who want to share their ideas and inspiring recipes with friends, family and other like-minded people.”
 
Meredith acquired Allrecipes.com from the Reader’s Digest Association in January 2012, along with Every Day With Rachael Ray, acquired from RDA in October 2011.
 
Like the rest of the magazine business, the food category has thinned in recent years, with a number of publications closing amid declining ad sales. In November of last year, Martha Stewart Living Omnimedia shuttered Everyday Food, and in 2009 Conde Nast closed Gourmet, an icon of epicurean publishing. But there have been some success stories for new projects too, including the launch of Food Network Magazine by Hearst in 2008.
 
Recently, Hearst also revealed plans for a magazine based on Dr. Oz, the popular healthy lifestyle advisor, targeting women with content about well-being, food, beauty, real-life stories, news, travel and finances .