- Confidence About Cookieless Future Varies By Job Rank
Research Intelligencer, Robert Williams - Friday, December 1, 2023
C-suite marketing leaders and CEOs tend to be more optimistic than lower-lev ...
- Judge Sides With FTC In Fight With Meta Over Teens' Data
MediaDailyNews, Wendy Davis - Tuesday, November 28, 2023
A federal judge on Monday rejected Meta Platforms' request to block t ...
- Shopify Prevails In Privacy Lawsuit
MediaDailyNews, Wendy Davis - Tuesday, November 28, 2023
Siding with Shopify, a federal appellate court on Tuesday refused to revi ...
- California Privacy Regulator Floats New Restrictions On Ad Profiling
MediaDailyNews, Wendy Davis - Monday, November 27, 2023
California's privacy agency on Monday floated potential regulations that would require compani ...
- X Corp. Defeats Claim That Ad-Targeting Slip-Up Violated Washington State Law
MediaDailyNews, Wendy Davis - Friday, November 24, 2023
A federal judge has dismissed a lawsuit claiming X Corp. violated ...
- Google Confirms January Cookie Deprecation
MediaDailyNews, Laurie Sullivan - Monday, November 27, 2023
Johann Hofmann, senior software engineer at Google, published an in-depth series ...
- United Airlines Reportedly Mulls Behavioral Targeting Play
PolicyBlog, Wendy Davis - Wednesday, November 22, 2023
Apparently not content with merely transporting passengers from one city to anothe ...
- Amazon, TikTok, Spotify High On List Of Mobile Data-Sharing Apps
Search & Performance Insider, Laurie Sullivan - Friday, November 24, 2023
Mobile web traffic and apps play a major role in shopping th ...
- Publishers Forecast To Lose $54B In Revenue From Ad-Blocking
MediaDailyNews, Laurie Sullivan - Monday, November 20, 2023
Publishers are estimated to lose $54 billion in ad revenue globally d ...
- Judge Refuses To Scrap X Corp. Deal With FTC Over Ad-Targeting Snafu
MediaDailyNews, Wendy Davis - Friday, November 17, 2023
A federal judge said he lacked authority to terminate or revise ...
- AI Sketch: B2C Brands See Benefits - And Ethical Concerns
Email Insider, Ray Schultz - Friday, November 17, 2023
Marketers list privacy as their main concern, followed by IP issues, Movab ...
- Here's Why Multicultural Consumers Are More Concerned About Privacy Issues
MAD, Mario Carrasco - Thursday, November 16, 2023
It is crucial for businesses collecting and using zero-party data from multicultur ...
- Philly Inquirer Must Face Privacy Suit Over Facebook Pixel
MediaDailyNews, Wendy Davis - Thursday, November 16, 2023
The Philadelphia Inquirer must face a privacy lawsuit alleging it wrongly transmi ...
- Ban On Targeting Would Boost Newspapers, Promote Kids Safety, Advocacy Group Says
PolicyBlog, Wendy Davis - Thursday, November 16, 2023
"Many of the ills of today's internet have a single thing ...
- Economic Impact On Performance
Search & Performance Insider, Laurie Sullivan - Wednesday, November 15, 2023
A disconnect between consumer sentiment and behavior has driven the economy, purchas ...
- The Humble Shopper: What Consumers Really Want From Brands
Email Insider, Ray Schultz - Tuesday, November 14, 2023
Discounts are less important than some marketers might think, Braze reports. ...
- TikTok Presses Judge To Toss Privacy Claims Over Pixel Tracking
MediaDailyNews, Wendy Davis - Monday, November 13, 2023
"Plaintiffs point to no misrepresentation that gave anyone a reason to expe ...
- IAB Launches Multi State Privacy Accountability Certification
MediaDailyNews, Karlene Lukovitz - Tuesday, November 14, 2023
Ad-tech companies can now opt for a certification process showing compliance ...
- Car Companies Prevail In Privacy Battle Over Text Message Interception
MediaDailyNews, Wendy Davis - Friday, November 10, 2023
A federal appeals court won't revive claims that car manufacturers violated ...
- Disney Must Face Privacy Suit Over Oracle Pixel
MediaDailyNews, Wendy Davis - Thursday, November 9, 2023
Disney must face claims that it violated California and Pennsylvania wiretap la ...
- Senate Urged To Tackle AI Privacy Threats By Curbing Data Collection
PolicyBlog, Wendy Davis - Thursday, November 9, 2023
"Right now the largest tech companies have a monopoly not only ...
- YouTube Streamers Press Bid To Revive Privacy Claims
MediaDailyNews, Wendy Davis - Wednesday, November 8, 2023
Privacy laws in New York and Minnesota unambiguously allow people to s ...
- NAI Touts Demo Targeting Vs. Personal Data For Health Ads
MediaDailyNews, Wendy Davis - Wednesday, November 8, 2023
The self-regulatory privacy group Network Advertising Initiative on Wednesday issued a n ...
- Kochava's Location Data 'Easily Linkable' To Individuals, FTC Charges
MediaDailyNews, Wendy Davis - Monday, November 6, 2023
Kochava provides data that "directly links" precise geolocation data to identifying informati ...
- Amazon Defeats Privacy Lawsuit Over Prime Video
MediaDailyNews, Wendy Davis - Monday, November 6, 2023
Siding with Amazon, a federal judge has thrown out a lawsuit allegi ...
- IAB Tech Lab Plans To Verify Data Deletion Requests
MediaDailyNews, Laurie Sullivan - Friday, November 3, 2023
IAB Tech Labs CEO Anthony Katsur said a signal will propagate t ...
- Net Searcher Sentiment Replaces NPS With Unbiased Search Data
Search & Performance Insider, Laurie Sullivan - Friday, November 3, 2023
Isaac Gerber, director of commercial insights and analytics at Captify, developed ...
- European Regulators Clamp Down On Meta Over Ad Targeting
MediaDailyNews, Wendy Davis - Wednesday, November 1, 2023
Privacy officials in Europe have ordered Meta to stop serving behaviorally target ...
- Tech Lab Unveils Spec For Data Deletion Signal
MediaDailyNews, Wendy Davis - Thursday, November 2, 2023
The new "Data Deletion Request Specification" aims to help digital ad compani ...
- Ad Industry Opposes Regulator's Data Broker Rules
MediaDailyNews, Wendy Davis - Tuesday, October 31, 2023
The potential rules would "severely hinder small and start-up businesses' ability ...