- Comcast Nets Push Digital Product Placements
MediaDailyNews, Wayne Friedman - Wednesday, November 19, 2008
Comcast Networks has made a deal with London-based tech company MirriAd f ...
- TV Talent Doubles As Pitchmen
Around the Net In Media, Joan Voight - Monday, November 17, 2008
TiVo has paved the way toward seemingly inevitable scenarios where on-air tale ...
- Brandtique: QVC, 'Saturday Night Live'
MediaDailyNews, David Goetzl - Thursday, November 13, 2008
It's tough to beat Tina Fey at her Sarah Palin best, b ...
- Brandtique: Revlon
MediaDailyNews, David Goetzl - Friday, November 7, 2008
It's hard for a marketer to come off looking much better th ...
- NBC's Ben Silverman Likes Brands In TV Shows
Around the Net In Media, Joan Voight - Wednesday, October 29, 2008
Ben Silverman, chief of NBC Entertainment, is an unconventional, globe-trotting figure w ...
- Brandtique: Biggest Loser,' Motorola
MediaDailyNews, David Goetzl - Friday, October 24, 2008
Texas-based Cowboy Outfitters, which markets western gear, announced Thursday that shirts fr ...
- Brandtique: Jennie-O and Seventeen
MediaDailyNews, David Goetzl - Thursday, October 9, 2008
Is there an emergence of what could be called "Branded Integration Stars ...
- Brandtique: 'Project Runway,' Tresemme
MediaDailyNews, David Goetzl - Friday, October 3, 2008
It was hard to read last week's court ruling in the dispu ...
- Brandtique: 'Seventeen,' 'How To Look Good Naked'
MediaDailyNews, David Goetzl - Friday, September 26, 2008
Reality shows are littered with "The Fashion Shoot," the opportunity for ...
- Primetime & Cable Product Placements Down; Broadcast Up
Research Brief, Jack Loechner - Friday, September 26, 2008
The Nielsen Company recently reported that product placements for the first ha ...
- Major Media Fight FCC on Placement Disclosure
Around the Net In Media, Joan Voight - Wednesday, September 24, 2008
...
- Brandtique: GM's Saturn, 'Runway'
MediaDailyNews, David Goetzl - Friday, September 19, 2008
GM was the first advertiser to commit as a sponsor of Discovery ...
- Top 10 Brands In Product Placement
Marketing Daily, - Wednesday, September 17, 2008
On Broadcast TV, Jan.-June 2008 1 Coca-Cola 2 24-Hour Fitness 3 Ch ...
- Nielsen: Networks Hit By Big Product Placement Drops
MediaDailyNews, Wayne Friedman - Tuesday, September 16, 2008
TV product placements showed double-digit declines on broadcast and cable networks f ...
- Gatorade's Jeff Urban Is Product Placement Superstar
Around the Net In Brand Marketing, Thom Forbes - Monday, September 15, 2008
As soon as Josh Hamilton stepped out of the batter's box aft ...
- Brandtique: Verizon's V Cast, 'High School Musical'
MediaDailyNews, David Goetzl - Thursday, September 11, 2008
Verizon started spending behind VCast well before any evolving consumer behavior--as f ...
- Brandtique: Crest, 'Entertainment Tonight'
MediaDailyNews, David Goetzl - Friday, September 5, 2008
Crest is making the seemingly safe bet that many young people aspi ...
- Brandtique: Red Robin, 'Psych'
MediaDailyNews, David Goetzl - Friday, August 29, 2008
A year ago, the restaurant chain that promises an "insanely delicious" burg ...
- Brandtique: Venus, Pontiac, MySpace, Dog Fancy
MediaDailyNews, Wayne Friedman - Friday, August 22, 2008
When is a product placement not a product placement? When it ...
- Brandtique: 'Greensburg," Frito-Lay Sun-Chips
MediaDailyNews, David Goetzl - Friday, August 15, 2008
Watching the documentary-style "Greensburg" on Planet Green, it's hard not to ...
- Brandtique: Sweet 'N Low, 'Swingtown'
MediaDailyNews, David Goetzl - Friday, August 1, 2008
Who knew Sweet 'N Low had any marketing budget to speak of--n ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Friday, July 25, 2008
M&M'sClick
here to view these placements. Data and Analysis provided ...
- Brandtique: M&M's, 'Entertainment Tonight'
MediaDailyNews, David Goetzl - Friday, July 25, 2008
The media was certainly captivated this week by news that product placeme ...
- Controversial Product Placement On TV News
Around the Net In Media, Joan Voight - Wednesday, July 23, 2008
...
- In-Game Advertising Requires Realism, Of A Sort
Online Media Daily, Erik Sass - Wednesday, July 23, 2008
SAN FRANCISCO -- Advertisers are notoriously cautious about the contexts in whi ...
- Product Placements Acquire A Life Of Their Own On Shows
Around the Net In Brand Marketing, Thom Forbes - Monday, July 14, 2008
...
- Brandtique: Range Rover
MediaDailyNews, David Goetzl - Friday, July 11, 2008
Dick Wolf once said "Law & Order" would never take product placeme ...
- 3 Sponsors Close On 'The Closer'
MediaDailyNews, David Goetzl - Thursday, July 10, 2008
TNT said it has signed three marketers to back "The Closer" ...
- Telemundo, Ford Drive New Novella Miniseries
MediaDailyNews, David Goetzl - Wednesday, July 2, 2008
Spanish-language broadcaster Telemundo said it has joined with Ford, even as automake ...
- FCC Considering Revision Of Product Placement Guidelines
Around the Net In Brand Marketing, Thom Forbes - Monday, June 30, 2008
While weaving products into programs is a technique as old as ...