- Game-Changer: FCC Considers Product Placement Disclosures
MediaDailyNews, David Goetzl - Monday, June 30, 2008
The FCC has begun a formal inquiry into altering its regulations governi ...
- Writers Ask FCC For Product Placement Rules
Around the Net In Media, Joan Voight - Thursday, June 26, 2008
The Writers Guild of America West wants the FCC to make rul ...
- Brandtique: John Frieda
MediaDailyNews, David Goetzl - Thursday, June 26, 2008
Earlier this week, it emerged that some politicians in Washington may actual ...
- 23 Groups Ask FCC To Regulate Product Placement
MediaDailyNews, Laurie Sullivan - Monday, June 23, 2008
A coalition of 23 advocacy and consumer groups Thursday urged the Feder ...
- FCC Is Urged To Clamp Down On Product Placement
Marketing Daily, Laurie Sullivan - Friday, June 20, 2008
[Strategy] Brands complete for paid sequences in reality shows where products a ...
- Brandtique: 'American Gladiators,' Universal's 'Incredible Hulk'
MediaDailyNews, David Goetzl - Thursday, June 19, 2008
As the recent upfront has shown, marketers still love traditional spots. ...
- Hollywood And Car Makers Get Cozy
Around the Net In Media, Joan Voight - Tuesday, June 17, 2008
Increasingly, cars makers are spending big bucks promoting movies and lending t ...
- truTV Inks Deals For 'Black Gold'
MediaDailyNews, David Goetzl - Tuesday, June 17, 2008
The former Court TV, now action-reality focused truTV, has inked deals wi ...
- UK To Reject TV Product Placement
Around the Net In Media, Joan Voight - Thursday, June 12, 2008
...
- NBCU Taps NextMedium To Enhance Product Placement
MediaDailyNews, Wayne Friedman - Tuesday, June 10, 2008
NBC Universal has hired NextMedium, a product-placement agency, to help the med ...
- Brandtique: 'Hell's Kitchen,' 'In Touch'
MediaDailyNews, David Goetzl - Thursday, June 5, 2008
One really has to wonder about the people who watch Fox's "Hell ...
- iTVX Goes Online With 'In Web,' Will Measure Product Placement
Online Media Daily, Joe Mandese - Tuesday, June 3, 2008
iTVX, a key player in evaluation of branded entertainment on television a ...
- Brandtique: 'My Name is Earl," Klondike
MediaDailyNews, David Goetzl - Friday, May 30, 2008
On a recent episode of NBC comedy "My Name is Earl," arguab ...
- Fox's 'So You Think You Can Dance' Grabs New Summer Sponsors
MediaDailyNews, Wayne Friedman - Friday, May 23, 2008
Fox's big summer show of the past few seasons, "So You Thi ...
- Planet Green Gets Some, GM Backs Discovery's New Eco Channel
MediaDailyNews, Wayne Friedman - Thursday, May 22, 2008
General Motors will be a major sponsor in Discovery Communications' new Plan ...
- Brandtique: Corona, Whirlpool, T-Mobile, Wii
MediaDailyNews, Wayne Friedman - Thursday, May 22, 2008
Corona Beer and Cinco de Mayo? Seems like they go together. B ...
- Broadcast TV Product Placements Up Almost 40%
Research Brief, Jack Loechner - Friday, May 16, 2008
The Nielsen Company reported that product placements for the first quarter ...
- Brandtique: GMC's Acadia CUV, 'The Riches'
MediaDailyNews, David Goetzl - Thursday, May 8, 2008
Marketers are increasingly cutting branded entertainment deals that give them a presen ...
- 1Q: Product Placement Bonanza For Broadcast, 'Loser' Tops
MediaDailyNews, Wayne Friedman - Monday, May 5, 2008
Product placement continues to climb on television--rising 6% overall in the fir ...
- Brandtique: Autism, Starbucks, Wendy's, Cosmo Girl
MediaDailyNews, Wayne Friedman - Friday, May 2, 2008
One gets a little nervous when the jokes over a troubling, life-alteri ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Friday, April 18, 2008
Columbia Pictures Click
here to view these placements Data and Analys ...
- Brandtique: 'Made of Honor,' 'The Bachelor'
MediaDailyNews, David Goetzl - Friday, April 18, 2008
In the Age of Fragmentation, it's surely more challenging than ever ...
- CBS Readies Another Burnett Reality Show
Around the Net In Media, William Spain - Monday, April 14, 2008
CBS is readying a new reality show from producer Mark Burnett ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Thursday, April 10, 2008
Orville Redenbaucher Click
here to view these placements Data and Analys ...
- Brandtique: Orville Redenbacher Popcorn
MediaDailyNews, David Goetzl - Thursday, April 10, 2008
In a scene in the March 25 show, a group of competito ...
- Brandtique: GMC Denali, 'The Riches'
MediaDailyNews, David Goetzl - Thursday, April 3, 2008
NBC on Wednesday unveiled its 2008-09 schedule at a 30 Rock presentatio ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Thursday, April 3, 2008
1 - Macy's 2 - Doritos 3 - GMC Denali 4 ...
- Toyota's Scion Goes Steady With 'Assy McGee'
MediaDailyNews, Wayne Friedman - Tuesday, April 1, 2008
In another attempt to carefully weave marketing content into program content, Toyota ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Friday, March 28, 2008
1 - Quiznos 2 - "Horton Hears A Who" 3 - Stri ...
- Plugging Away: Nimrods and Pinheads
Media Magazine, Richard Linnett - Friday, February 22, 2008
Hey, let's watch content on TV tonight! Sounds ridiculous? You bet. Conte ...