• The Hollywood Reporter, Monday, April 14, 2008 11 AM

CBS is readying a new reality show from producer Mark Burnett of "Survivor" fame. The network ordered up eight episodes of the advertiser-friendly "Jingles," in which contestants compose melodies to sell products before the WGA strike started last year. Now, insiders say the series has started casting and preproduction and the announcement of a summer launch could come within weeks.

The one-hour competition has the contestants writing and performing product jingles before a panel of judges. Viewers pick the winning jingle each week; the tune will be used later in a commercial. While Burnett helped pioneer product placement in reality television, this show could take ad integration to a higher level -- the whole point of it is to better sell a product.

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