• by David Goetzl , July 2, 2008

Spanish-language broadcaster Telemundo said it has joined with Ford, even as automakers are cutting budgets, to launch a multi-platform miniseries that will double as an ad vehicle.

Known as "Amores de Luna," the miniseries will integrate Ford's new Flex crossover vehicle into the TV version, which will also have online and mobile elements. (Telemundo said the Flex will play a "starring" role.)

The programming-advertising kicks off July 7 on Telemundo owned-and-operated stations in New York, Los Angeles and Miami. The miniseries will air after each stations' 11 p.m. news, for five nights a week for just over a month. It will also be accessible at the stations' local Web site the following morning, providing Ford with more exposure.

During the 22-episode run, viewers will be able to vote on a preferred ending.

In addition to on-air, Telemundo will launch a microsite for the Flex vehicle.

"Amores de Luna" follows a smart and attractive woman who has "the opportunity to fulfill her lifelong dream of becoming a writer." She encounters an author/mentor who falls in love with her, complicating her marriage.