- HBO Extends 'Entourage' Brand At W Hotels
MediaDailyNews, Erik Sass - Monday, July 20, 2009
HBO and W Hotels are teaming up for an innovative promotion f ...
- Trojan Pays For Play In Cobra Starship Video
Around the Net In Brand Marketing, Thom Forbes - Monday, June 29, 2009
Church & Dwight's Trojan brand is a regular advertiser on cable channe ...
- Lexus Returns For More 'Web Therapy' Sessions
Marketing Daily, Karl Greenberg - Thursday, June 25, 2009
A company manager says that product placement is subtle. "Our goal ...
- Lexus Drives 'Web Therapy,' Engages Potential Buyers
MediaDailyNews, Karl Greenberg - Thursday, June 25, 2009
Lexus is launching season two of "Web Therapy," a short-form video seri ...
- Vegas Brands Are Fans of Product Placement
Around the Net In Media, Joan Voight - Thursday, June 25, 2009
The top 10 travel and hospitality brands boosted their product placements ...
- 'Idol's Real Winners Are Loyal Sponsors
Around the Net In Media, Joan Voight - Wednesday, May 13, 2009
Almost since its inception, "American Idol" has maintained strong ties with thr ...
- Jeep Terminates Big Effort For Warner Film
Marketing Daily, Karl Greenberg - Friday, May 8, 2009
A Chrysler spokesperson says that not much more than a pair ...
- Public Radio Discovers P&G's In-School Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 23, 2009
When his 11-year-old daughter brought home a note that she would ...
- Brandtique: 'Tough Love,' 'Make Me A Supermodel,' Alltel, Bloomingdale's
MediaDailyNews, David Goetzl - Thursday, April 2, 2009
It's not hard to find a network or agency executive willing ...
- Brandtique: 'Bones,' Toyota And Audi
MediaDailyNews, David Goetzl - Thursday, March 26, 2009
As Ford stays in the game, GM and Chrysler have had ...
- Infiniti Revs Up Branded Entertainment Deals, Will Measure Their ROI
MediaDailyNews, Joe Mandese - Thursday, March 26, 2009
In a healthy sign for branded entertainment marketplace, luxury automaker Infiniti h ...
- Brandtique: 'Trust Me,' Bertolli
MediaDailyNews, David Goetzl - Thursday, March 19, 2009
Just when DirecTV has been trying to build interest in its NC ...
- U.K. Keeps Product Placement Ban
Around the Net In Media, Joan Voight - Thursday, March 12, 2009
The British government is keeping the ban on product placement in Briti ...
- Brandtique: 'Burn Notice,' Diet Mountain Dew
MediaDailyNews, David Goetzl - Thursday, March 12, 2009
A year ago, the European Union gave the go-ahead for a produ ...
- In the Realms of the Unreal
Media Magazine, John Capone - Monday, February 2, 2009
Hal Holbrook looks as if he is going to cry. The 89-year-o ...
- '24' Nabs Season-Long Deal With Hyundai
Around the Net In Media, Joan Voight - Wednesday, February 18, 2009
When Jack Bauer saves the world for the seventh time, he'll ...
- Brandtique: General Mills, 'Biggest Loser'
MediaDailyNews, David Goetzl - Friday, February 13, 2009
If NBC extends "Biggest Loser" to two hours as it frequently doe ...
- Product Integration Booms As Economy Sours
Around the Net In Media, Joan Voight - Tuesday, February 10, 2009
With advertising and television production budgets being cut, TV producers are seeki ...
- Brandtique: Smart Car, 'Kath & Kim'
MediaDailyNews, David Goetzl - Friday, February 6, 2009
The marketers of the tiny and appealing Smart car have integrated the ...
- Brandtique: Reese's; 10 Items Or Less
MediaDailyNews, David Goetzl - Friday, January 30, 2009
This week, an ABC executive said that conceits still trump commerce. " ...
- Brandtique: FX, Cadillac
MediaDailyNews, David Goetzl - Friday, January 23, 2009
One potential buffer for networks buffeted by Detroit automakers cutting budgets? Si ...
- Brandtique: Ford, Nissan
MediaDailyNews, David Goetzl - Friday, January 16, 2009
For some time, entrepreneurs have tried to make a business out ...
- Brandtique: 'Trust Me,' Hyundai
MediaDailyNews, David Goetzl - Friday, January 9, 2009
Over the next few months, one of the more interesting series ...
- 'Trust Me' Gets Integrated Sponsorships
MediaDailyNews, David Goetzl - Friday, January 9, 2009
Turner has inked deals with three marketers to serve as top-tier sponso ...
- Brandtique: Ford, 'Extreme Makeover: Home Edition'
MediaDailyNews, David Goetzl - Friday, December 19, 2008
On Nov. 30, Ford gave a struggling Michigan family a 2009 versi ...
- Brandtique: T-Mobile, The Jonas Brothers
MediaDailyNews, David Goetzl - Friday, December 12, 2008
It's not hard to benefit from any linkage with the seeming infinite ...
- Brandtique:'Guitar Hero World Tour,' MadTV
MediaDailyNews, David Goetzl - Friday, December 5, 2008
Word emerged this week that agency MediaVest had cut a wide-ranging de ...
- Hyundai Genesis Gets 'Leverage'
MediaDailyNews, - Friday, November 28, 2008
The Hyundai Genesis luxury sedan is showcased during TNT's 13-week adventure sh ...
- Brandtique: 'Friday Night Lights,' Vaseline
MediaDailyNews, David Goetzl - Friday, November 28, 2008
This fall, DirecTV has been offering a season of NBC drama "Frid ...
- Brandtique: Sprint, 'Desperate Housewives'
MediaDailyNews, David Goetzl - Friday, November 21, 2008
The industry has been smitten with the idea of virtual product placeme ...