- General Mills Launches Integrated Effort For Pillsbury
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"We approached Melissa Joan Hart for several reasons," a spokesperson tells Marketi ...
- Volume Increasing On Product Placement In Music Videos
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 6, 2010
Lady Gaga is at the forefront of yet another trend, it appear ...
- Internet Emerges As Fastest Growing Segment Of Paid Product Placement
Online Media Daily, Joe Mandese - Tuesday, June 29, 2010
The Internet is the fastest growing segment of the paid product placeme ...
- Volvo Dangles XC60 In Online Game
Marketing Daily, Karl Greenberg - Tuesday, June 22, 2010
The "Lost in Forks" creative, showing the Volvo XC60 and scenes fr ...
- Miller Sponsors Turner TV, Pushes Branded Story Lines
MediaDailyNews, David Goetzl - Thursday, June 10, 2010
Turner said a multifaceted deal with MillerCoors will include not just t ...
- 'Modern Family' Goes Too Far With iPad Strategy
Around the Net In Media, Fern Siegel - Tuesday, June 8, 2010
Jeff Morton, a producer of ABC's hit sitcom "Modern Family," said ...
- Local Stations Seduced By Product Placements
Around the Net In Media, Fern Siegel - Tuesday, June 1, 2010
Stations, battered by the recent recession, are increasingly confronted by the lu ...
- Oprah, Kohl's Sign Sponsorship Deal For 'Next TV Star'
MediaDailyNews, David Goetzl - Friday, May 14, 2010
After a network-wide deal with Procter & Gamble, the coming Oprah Winfr ...
- Telemundo To Use Subtitles Online
MediaDailyNews, David Goetzl - Friday, May 14, 2010
For some time, many have wondered why Spanish-language broadcasters have not look ...
- Electus Juggles 30 Projects, Diller Touts Its Appeal
MediaDailyNews, David Goetzl - Wednesday, April 28, 2010
Ben Silverman's Electus, which marries advertisers and programmers, has some 30 projec ...
- Telenovelas Work Products Into Plot Lines
Around the Net In Media, Fern Siegel - Thursday, April 15, 2010
The Spanish-language broadcast network Telemundo is expanding the concept by signing licensi ...
- Silverman's New Company Unveils Lineup
Around the Net In Media, Fern Siegel - Tuesday, April 13, 2010
U.S. television executive Ben Silverman, who left the helm of NBC ...
- iPad Gets 'Effective' Visibility On 'Modern Family'
MediaDailyNews, Wayne Friedman - Monday, April 5, 2010
Last week's episode of ABC's "Modern Family" -- which had an extensi ...
- Fox, ABC Ramp Up Product Placement
Around the Net In Media, Fern Siegel - Sunday, April 4, 2010
Three instances of product promotion had fans buzzing this week as sho ...
- Enterprise: 'Boss' Ups Companies' Image, Clockwork Uses 'Apprentice' To Boost Appeal
MediaDailyNews, David Goetzl - Friday, April 2, 2010
Has CBS' "Undercover Boss" trumped the "Apprentice" as a venue for t ...
- Placement Supports New Mercedes Vehicles
Marketing Daily, Karl Greenberg - Wednesday, March 31, 2010
The company is also sponsoring -- and has several products in ...
- AT&T Spreads Anti-Text Word Via Series
Marketing Daily, Aaron Baar - Tuesday, March 30, 2010
"We have a particular interest in reaching the youth demographic as th ...
- Product Placements Increasing In Both Volume And Pitch
Around the Net In Brand Marketing, Thom Forbes - Monday, March 1, 2010
With viewing down, ad skipping via DVRs on the rise, and clutt ...
- TV Product Placement Delivers For '24'
MediaDailyNews, Wayne Friedman - Tuesday, January 19, 2010
Product placement and in-content brand exposure in TV programming continues to ...
- On-Screen Plugs Measured Differently
Research Brief, Jack Loechner - Thursday, December 31, 2009
A recently posted blog by John Eggerton describes a change in t ...
- 'Leno' King of Product Placement
Around the Net In Media, Fern Siegel - Monday, December 14, 2009
According to Nielsen data, "Leno" boasted more "product placement activity" -- 1,0 ...
- How American Airlines, Hilton Got To 'Co-Star' In 'Up In The Air'
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
While there are more than enough unique branding moments for American Airlin ...
- Secure Reality: TLC Shoots 'Mall Cops'
MediaDailyNews, David Goetzl - Monday, November 23, 2009
Inspired by a blockbuster film earlier this year, the TLC network h ...
- American Airlines Co-Stars In George Clooney's 'Up in the Air'
Around the Net In Brand Marketing, Thom Forbes - Monday, November 16, 2009
George Clooney's character in the soon-to-arrive
"Up in the Air" ...
- Sprint Banks On Bravo's Product Placement Recall
Marketing Daily, Aaron Baar - Wednesday, November 11, 2009
Sprint's sponsorship of the series includes on-air tagged tune-in spots and billboard ...
- Travelpro Goes 'Up In The Air' With Clooney
Marketing Daily, Tanya Gazdik - Wednesday, November 11, 2009
Travelpro has developed a marketing program launching Nov. 17 which includes prin ...
- Harley Taps Davie Brown For Product Placement
Marketing Daily, - Wednesday, November 4, 2009
Seeking to "socialize the sport of motorcycling," Harley-Davidson has signed Hollywood-based Dav ...
- What TV Shows Are Really Selling
Around the Net In Brand Marketing, Thom Forbes - Friday, October 30, 2009
N.E. Marsden, a HuffingtonPost blogger and volunteer coordinator of Fairness and Integri ...
- Street Musician: All Axe Had To Do Was Ask
Around the Net In Brand Marketing, Thom Forbes - Friday, October 30, 2009
Luke Ryan, a grizzled street musician who plays Grand Central Terminal, tel ...
- Publicis Launches Branded Entertainment Unit
MediaDailyNews, - Tuesday, October 6, 2009
Publicis Monday named Marcus Vinton partner, chief creative officer, and head ...