Fox Mobile Group has partnered with Post Foods to develop an eight-episode, original comedy series called "Honey and Joy" for the Honey Bunches of Oats cereal brand. Available on mobile and online via
Bitbop, Fox's free, on-demand mobile TV service, the show is directed by Drew Antzis, former in-house head of video production at FunnyorDie.com. Antzis directed the Web video "The Landlord," starring
Will Ferrell. Honey Bunches of Oats brand will be organically integrated into the narrative of the comedy series about Honey and Joy, who work at the Honey Bunches of Oats factory and meddle in the
lives of their coworkers.