- Hasbro Plays Product Placement Game
MediaDailyNews, David Goetzl - Tuesday, December 20, 2011
Toy marketer Hasbro may have had more success with product placement ...
- Kikkoman Coupon Promoted On 'Super Chefs'
Marketing Daily, Karlene Lukovitz - Monday, December 5, 2011
Kikkoman, a sponsor of Food Network's "The Next Iron Chef: Super Chef ...
- 'X Factor' Fans To Get Input In Pepsi-Sponsored Performance
Marketing Daily, Karlene Lukovitz - Wednesday, November 16, 2011
Can vote online to influence elements of the "Pepsi Choice Performance" ...
- Nonprofits, TV Forge Alliance Over Content Integrations
MediaDailyNews, Wendy Melillo - Friday, October 21, 2011
When entertainment executives at ABC's "Grey's Anatomy," MTV's "16 and Pregnant" a ...
- Forget TiVo When The Shows ARE The Ads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
"My Yard Goes Disney." The ultimate long-form ad, it's Disney's version ...
- Kutcher's Sneaky Product Placements Surprise CBS
TV Watch, Wayne Friedman - Friday, September 30, 2011
Broadcast networks are touchy about brand realism on fictional shows -- especial ...
- Product Placement Deluxe: Hershey's Chocolate Syrup Integrated Into 'General Hospital' Plotline
TV Board, Ed Martin - Friday, September 9, 2011
I don't have any problem with product placement, though I know ...
- Product Placement Big In Telenovelas
Around the Net In Media, Phyllis Fine - Monday, August 29, 2011
Viewers who watched Telemundo's telenovela "Mi Corazón Insiste" saw a new ty ...
- Rent This Movie...Because Morgan Spurlock Has a Lot of Money He Needs to Make
VidBlog, Steve Smith - Wednesday, August 24, 2011
Apple's iTunes has become a powerful mainstay for digital downloads of fi ...
- Dunkin' Integrated In New Sims Facebook Game
Marketing Daily, Karlene Lukovitz - Thursday, August 18, 2011
Dunkin' will be the exclusive restaurant-category brand featured in the game f ...
- Oh, The Pain of Fame: Morgan Spurlock Chronicles High-End Tedium
VidBlog, Steve Smith - Thursday, August 18, 2011
We're not entirely sure what to make of Sir Richard Branson's li ...
- Junk Food Ad Loophole: Product Placement
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 3, 2011
Companies that have pledged not to market unhealthy food and drinks direct ...
- Online Product Integration, Pharma-style
Marketing: Health, Aryeh Lebeau - Friday, July 22, 2011
Fortunately, thanks to a little something called "fair balance," you won't s ...
- Big 'Bites': Sundance, Subaru Drive Partnership
MediaDailyNews, David Goetzl - Monday, July 18, 2011
Sundance Channel, which doesn't take traditional advertising and continues to pursue produ ...
- Univision Launches Web and App-First Comedy Soap, 'No Me Hallo'
VidBlog, Steve Smith - Friday, May 13, 2011
While many Web publishers keep looking for that one Webisode hit, Univisi ...
- Morgan Spurlock Says Brand Integration Overload Is Essentially Depressing
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 22, 2011
Morgan Spurlock says he is as jaded now as he was wh ...
- The Movie That Dares To Speak Thy Name (For A Price)
Marketing Daily - Top of the News, Thom Forbes - Friday, April 22, 2011
Morgan Spurlock's film "Pom Wonderful Presents the Greatest Movie Ever Sold" ope ...
- Dodge Product Integration Online Targets Moms
Marketing Daily, Karl Greenberg - Friday, April 8, 2011
Chrysler LLC's Dodge division, which recently launched a promotion for the g ...
- For Sheen, Twitter Popularity Parallels Descent into Madness
The Social Graf, Erik Sass - Thursday, March 3, 2011
This week brought the news that celebrated self-celebrator Charlie Sheen has s ...
- Lights, Camera, Apple! Tech Giant Product Placement King
MediaDailyNews, Wayne Friedman - Tuesday, February 22, 2011
For big theatrical movies, the most common product placement brand name continu ...
- Do The Math: Rating Product Placements
Around the Net In Media, Phyllis Fine - Thursday, February 17, 2011
The Vanity Fair Daily blog rates the "product placement efficiency" of pho ...
- SeamBI's Placement Platform Is Boon To National, Local Advertisers
TVBlog, David Goetzl - Wednesday, January 26, 2011
Israeli company SeamBI has an intriguing platform for virtual placement opportunities. ...
- 'Undercover Boss' Boss Of Product Placement
MediaDailyNews, David Goetzl - Monday, December 27, 2010
A new Nielsen report shows that CBS reality series "Undercover Boss" ...
- ESPN Acquires PVI Technology
MediaDailyNews, David Goetzl - Monday, December 13, 2010
ESPN has acquired the bulk of intellectual property rights held by P ...
- Fox Mobile, Post Foods Team For Comedy Series
MediaDailyNews, - Monday, November 22, 2010
Fox Mobile Group has partnered with Post Foods to develop an eight-episod ...
- The Hub, New Kids Channel, Raises Product-Placement Concerns
Around the Net In Media, Fern Siegel - Wednesday, October 6, 2010
The Hub, a channel aimed at kids that launches Sunday and ...
- Telemundo's 'Alguien' Weaves Yoplait Into Series
MediaDailyNews, David Goetzl - Wednesday, September 8, 2010
In line with its efforts to entice advertisers with an opportunity f ...
- General Mills Launches Integrated Effort For Pillsbury
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"We approached Melissa Joan Hart for several reasons," a spokesperson tells Marketi ...
- Volume Increasing On Product Placement In Music Videos
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 6, 2010
Lady Gaga is at the forefront of yet another trend, it appear ...
- Internet Emerges As Fastest Growing Segment Of Paid Product Placement
Online Media Daily, Joe Mandese - Tuesday, June 29, 2010
The Internet is the fastest growing segment of the paid product placeme ...