- Product Placement An Emerging Brand Marketing Solution
Research Brief, Jack Loechner - Monday, January 14, 2013
According to the PQ Media Global Product Placement Spending Forecast 2012-2016, ...
- Progresso Soup Feeds 'Biggest Loser'
MediaDailyNews, David Goetzl - Friday, December 21, 2012
General Mills will use NBC's "The Biggest Loser" as a platform ...
- Brewery Ommegang, HBO Collaborate
Marketing Daily, Tanya Gazdik - Wednesday, December 19, 2012
High-end beer brewery Ommegang and HBO are partnering on a series ...
- Product Placement, 'Flight' And Booze
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 28, 2012
Contributor Priska Neely ponders what that minibar packed with booze means ...
- 007 Slums With Heineken
Marketing Daily, Tom Siebert - Friday, November 9, 2012
As I figured and hoped, Heineken's $45 million product placement deal wi ...
- Cheerwine Goes Global With 'Giveback' Concert
Marketing Daily, Karlene Lukovitz - Tuesday, November 6, 2012
Cheerwine -- the bubbly, wild cherry-flavored soft drink that's an institution ...
- Bud, Stoli Seek Product Displacement
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 7, 2012
Product placement -- a.k.a. brand integration -- has grown into a rough ...
- A-B, Stolichnaya Ask Paramount Pictures To Remove Logos
MediaDailyNews, Tanya Gazdik - Tuesday, November 6, 2012
Anheuser-Busch and the distributor of Stolichnaya vodka have asked Paramount Pictures Cor ...
- Lexus Ties Up Luxury Auto Deal With MSG
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Lexus is the second automaker to launch a partnership with The Madis ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- If You Believe Bond Drinks Heineken, I Have a Bridge to Sell You
Video Critique, Larry Dobrow - Tuesday, October 9, 2012
I have it on good authority that martinis are James Bond's dri ...
- Helzberg Creates 'Revenge'-Inspired Jewelry Line
MediaDailyNews, David Goetzl - Friday, September 28, 2012
National chain Helzberg Diamonds has launched a jewelry line "inspired" by A ...
- Sony, Cowell Create New Headphones
Marketing Daily, Aaron Baar - Monday, September 10, 2012
X Headphones will be featured on 'X Factor' series. ...
- Product Placements Battling Teen Pregnancy? You Can Bing It!
Around the Net In Media, Phyllis Fine - Friday, September 7, 2012
The National Campaign to Prevent Teen and Unplanned Pregnancy has secured unpa ...
- Google's PLA Web Sweeper
SearchBlog, Laurie Sullivan - Tuesday, September 4, 2012
Google announced at the end of May that it would transition Goog ...
- All And Sun Partner With Little League
Marketing Daily, Karl Greenberg - Thursday, August 23, 2012
All and Snuggle have signed a multi-year, exclusive partnership as the offici ...
- WNBA's New York Liberty Partners With Baller Beats
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
The WNBA team the New York Liberty has launched a marketing partnersh ...
- iTVX, Rentrak Team For Better Brand Integration Engagement
MediaDailyNews, David Goetzl - Wednesday, August 8, 2012
Rentrak has reached an agreement that looks to combine viewership data f ...
- Lincoln, Hershey Back 'The Closer'
MediaDailyNews, David Goetzl - Thursday, July 19, 2012
TNT said the final episodes of "The Closer" will have Lincoln a ...
- Carat Strikes Product-Placement Deal With UK's ITV
MediaDailyNews, Steve McClellan - Wednesday, July 11, 2012
Aegis Group's Carat has struck a deal for one of the fir ...
- Volvo Drives Strong 'Escape' Sponsorship
MediaDailyNews, David Goetzl - Wednesday, June 20, 2012
Volvo is hoping to emerge with a big brand lift after ...
- Apple's Product Placement Strategy In Hollywood
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 14, 2012
Apple has a vast and successful product-placement juggernaut. It's no accident tha ...
- YouTubers Engage Audience For Reality Show
Around the Net In Media, Phyllis Fine - Monday, May 7, 2012
Along with many other reality shows, NBC's "Escape Routes" features much "blatan ...
- 'Race,' 'Big Bang' Top Product Integration Recalls
MediaDailyNews, David Goetzl - Thursday, April 19, 2012
Brand integrations on a pair of CBS series are widely resonating wi ...
- Ram Drives A&E 'Longmire' Sponsorship, Integration
MediaDailyNews, David Goetzl - Wednesday, April 18, 2012
The latest brand/programming fusion for A&E involves Chrysler's Ram trucks and n ...
- Buick Verano Takes On 'Celebrity Apprentice'
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
General Motors will be promoting the new Buick Verano on Celebrity Apprenti ...
- Pep Boys Statues Hit History Channel
Marketing Daily, Karl Greenberg - Thursday, February 16, 2012
The Pep Boys auto aftermarket chain was featured in History Channel's "Americ ...
- Kia, Sprint, Starbucks Give 'Voice' To Sponsorships
MediaDailyNews, David Goetzl - Tuesday, January 31, 2012
NBC has signed Kia, Sprint and Starbucks as top-line sponsors for "T ...
- Bite On This: Shared Content Vs. Product Placement
TV Watch, Wayne Friedman - Friday, January 27, 2012
Viewing a way-too-long product placement for Subway in a recent "Hawaii Five- ...
- Subway Serves Up Poor Product Placement
Around the Net In Media, Phyllis Fine - Friday, January 20, 2012
Was the mention of Subway sandwiches in Monday's episode of CBS' "Hawa ...