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Product Placement, 'Flight' And Booze
- National Public Radio, Wednesday, November 28, 2012 8:30 AM
Contributor Priska Neely ponders what that minibar packed with booze means in the world of product placement. The shot from "Flight" in question (the alcoholic airline pilot discovers a booze trove) showcases wine brands Yellow Tail, Barefoot, Sutter Home, Amstel Light and Heineken beers, and even Red Bull. "This scene raised a lot of questions for me: When has any hotel minibar ever contained so much alcohol? Why has Denzel done three films focusing on transportation –- two trains, and now a plane — in as many years? And how did all of these alcohol brands get so much screen time?"
