• by David Goetzl  @dgoetzl, April 18, 2013

A Telemundo online series touted as a branded entertainment vehicle will again feature General Motors backing Chevy via integrations. The Chevys will find their way into the drama shorts with roles in the plotlines.

Four models of Chevys will be part of GM’s link with the bilingual “Mia Mundo’s” second season on Telemundo.com. Verizon Wireless was a backer last year, but was not included in Telemundo’s announcement of the show’s May 2 return on Thursday.

Among the cast are Bravo star Jenni Pulos (“Flipping Out”) returning and Ximena Duque, who once appeared in a Telemundo reality series, joining.

Telemundo said the series of Webisodes drew 153 million impressions over its 13 weeks last season.

With the series, the network looked to “break new ground through an innovative genre of compelling storytelling that resonates with both our English- and Spanish-speaking audiences and brings the best brands and our brightest stars together in an exciting platform,” stated Telemundo COO Jacqueline Hernández.

The Webisodes have roots in research done in conjunction with Starcom Mediavest Group that delved into “the various psychographic segments of U.S. Hispanics in America today.”

Telemundo will promote “Mia Mundo” on a network morning show, while viewers will have a role in how the season ends with three alternate culminations being offered up for a vote, with the topper unveiled on a mun2 special.

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