- Pinterest Acquires Kosei, Ups Machine Learning Abilities
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, January 21, 2015
To make more informed product recommendations, Pinterest has acquired the machine learni ...
- Netflix's 'House Of Cards' Raises Product Placement Stakes
Content Marketing Insider, J. Max Robins - Friday, January 16, 2015
When "House of Cards" returns for a third season on Feb. 2 ...
- Coke Ends 'American Idol' Sponsorship
Marketing Daily, Karlene Lukovitz - Tuesday, December 16, 2014
After 13 years, Coca-Cola is ending its groundbreaking sponsorship of the F ...
- Brands Play On 'Serial' Phenomenon
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 15, 2014
NPR's "Serial" podcast about the murder of Hae Min Lee and h ...
- Barefoot Wine Sponsors Comedy Video
Marketing Daily, Tanya Gazdik - Tuesday, November 18, 2014
"Barefoot is all about fun and giving, so Prank it Forward ...
- When Is An Ad Featuring A Celebrity Expensive Product Placement?
Marketing Daily, Karl Greenberg - Friday, October 24, 2014
I have been talking about the Matthew McConaughey ads for Lincoln Mot ...
- 'Sons Of Anarchy' Ride Away On Harleys; Black Widow Rides In
Marketing Daily, Karl Greenberg - Monday, October 20, 2014
The "Sons of Anarchy" are riding Harley-Davidson Street Bobs into the sunse ...
- UK Start-Up Used By Universal Music Group For Native Product Placements
Around the Net In MAD London, Sean Hargrave - Tuesday, September 30, 2014
Universal Music Group will allow brands such as Coca-Cola and LG ...
- Can We Still Tawk? Joan Rivers Endorses iPhone 6...From Beyond
MoBlog, Steve Smith - Monday, September 22, 2014
Someone forgot to turn off the real-time social media robots last wee ...
- Ford Takes Transit To Market With 'Farm Kings'
Marketing Daily, Karl Greenberg - Friday, August 15, 2014
Ford's 2014 Transit Commercial Van is down on the farm, doing t ...
- Craig Ferguson Shows His Love For S'More Blizzards
MAD, Larissa Faw - Wednesday, July 16, 2014
The CBS late night star and Dairy Queen have teamed on ...
- Gillette Home Run Derby Ties ProGlide Razor To Charity
Marketing Daily, Karl Greenberg - Friday, July 11, 2014
If either target is hit during the Derby by one of t ...
- Bauer Drives Chrysler 200 In Fox's '24: Live Another Day'
Marketing Daily, Karl Greenberg - Friday, May 2, 2014
Chrysler will do in-show integration; media exclusivity in key episodes; season-long placeme ...
- How Brands See Green Through Google Shopping Campaigns
SearchBlog, Laurie Sullivan - Tuesday, February 18, 2014
Search on the keyword "green" in Google's search engine, and query resul ...
- Hyundai Santa Fe Tells Zombies: 'Make My Day'
Marketing Daily, Karl Greenberg - Monday, October 14, 2013
Hyundai Motor America, having survived last season, was back with AMC's "T ...
- Chevrolet Fires Up Sonic At Comic-Con
Marketing Daily, Karl Greenberg - Thursday, October 10, 2013
This year, Chevrolet has its Sonic on display at the New Yo ...
- Terra Chips Partners With Indie Filmmakers
Marketing Daily, Karlene Lukovitz - Wednesday, September 25, 2013
Hain Celestial's Terra Chips has formed an unusual partnership with the make ...
- Performance 'Rush' For Chrysler's SRT
Marketing Daily, Karl Greenberg - Thursday, August 29, 2013
This time, the automaker has its high-performance marque SRT (Street & Raci ...
- Conan O'Brien Explains How Brand Integration Can Be 'Creepy'
Around the Net In Media, Phyllis Fine - Wednesday, June 19, 2013
Conan O'Brien is OK with product integration on his TBS talk sho ...
- Giving Branded Entertainment Better Digestion For Late Night Hosts
TVBlog, Wayne Friedman - Wednesday, June 19, 2013
Brand entertainment can be like walking in a haunted house-- at lea ...
- Ford Gets The 'Need' For Mustang
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Via a deal with DreamWorks Studios, Ford will launch an integrated campai ...
- Ram Rides Into Smallville For 'Man Of Steel'
Marketing Daily, Karl Greenberg - Friday, June 7, 2013
Ram is unveiling a "Man of Steel" show truck at the movie ...
- Ford Mustang In "Need For Speed"
Raw, Karl Greenberg - Monday, June 10, 2013
Motor is putting the 2014 Mustang into DreamWorks Studios "Need for Spee ...
- Chevrolet Cleats Up For L.A. Galaxy Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, May 28, 2013
The site, via digital agency Sanborn Media Factory, uses a tile-style form ...
- Jennie-O Partners With 'Recipe Rehab'
Marketing Daily, Karlene Lukovitz - Thursday, May 16, 2013
"Recipe Rehab," created by Everyday Health Media, is the first YouTube sh ...
- It's Foreign To Hollywood
Marketing Daily - Top of the News, Thom Forbes - Friday, May 3, 2013
It isn't the case that the Enterprise enterprise is daring to ...
- Telemundo's 'Mundo' Drives GM Product Placement
MediaDailyNews, David Goetzl - Thursday, April 18, 2013
A Telemundo online series touted as a branded entertainment vehicle will aga ...
- Global Product-Placement Deals Rise, U.S. Ad Spend Up 11%
MediaDailyNews, Wayne Friedman - Tuesday, April 16, 2013
Worldwide product placement deals continue to climb. Advertising spending on product placeme ...
- Will Networks Hang In With Branded Entertainment?
TV Watch, Wayne Friedman - Wednesday, March 27, 2013
Branded entertainment is still big business, and perhaps about to get bigg ...
- 'Portlandia' Flies Virgin America
MediaDailyNews, Fern Siegel - Thursday, February 7, 2013
Virgin America is the first airline-to partner with IFC for a multplatfo ...