- UK Start-Up Used By Universal Music Group For Native Product Placements
Around the Net In MAD London, Sean Hargrave - Tuesday, September 30, 2014
Universal Music Group will allow brands such as Coca-Cola and LG ...
- Can We Still Tawk? Joan Rivers Endorses iPhone 6...From Beyond
MoBlog, Steve Smith - Monday, September 22, 2014
Someone forgot to turn off the real-time social media robots last wee ...
- Ford Takes Transit To Market With 'Farm Kings'
Marketing Daily, Karl Greenberg - Friday, August 15, 2014
Ford's 2014 Transit Commercial Van is down on the farm, doing t ...
- Craig Ferguson Shows His Love For S'More Blizzards
MAD, Larissa Faw - Wednesday, July 16, 2014
The CBS late night star and Dairy Queen have teamed on ...
- Gillette Home Run Derby Ties ProGlide Razor To Charity
Marketing Daily, Karl Greenberg - Friday, July 11, 2014
If either target is hit during the Derby by one of t ...
- Bauer Drives Chrysler 200 In Fox's '24: Live Another Day'
Marketing Daily, Karl Greenberg - Friday, May 2, 2014
Chrysler will do in-show integration; media exclusivity in key episodes; season-long placeme ...
- How Brands See Green Through Google Shopping Campaigns
SearchBlog, Laurie Sullivan - Tuesday, February 18, 2014
Search on the keyword "green" in Google's search engine, and query resul ...
- Hyundai Santa Fe Tells Zombies: 'Make My Day'
Marketing Daily, Karl Greenberg - Monday, October 14, 2013
Hyundai Motor America, having survived last season, was back with AMC's "T ...
- Chevrolet Fires Up Sonic At Comic-Con
Marketing Daily, Karl Greenberg - Thursday, October 10, 2013
This year, Chevrolet has its Sonic on display at the New Yo ...
- Terra Chips Partners With Indie Filmmakers
Marketing Daily, Karlene Lukovitz - Wednesday, September 25, 2013
Hain Celestial's Terra Chips has formed an unusual partnership with the make ...
- Performance 'Rush' For Chrysler's SRT
Marketing Daily, Karl Greenberg - Thursday, August 29, 2013
This time, the automaker has its high-performance marque SRT (Street & Raci ...
- Conan O'Brien Explains How Brand Integration Can Be 'Creepy'
Around the Net In Media, Phyllis Fine - Wednesday, June 19, 2013
Conan O'Brien is OK with product integration on his TBS talk sho ...
- Giving Branded Entertainment Better Digestion For Late Night Hosts
TVBlog, Wayne Friedman - Wednesday, June 19, 2013
Brand entertainment can be like walking in a haunted house-- at lea ...
- Ford Gets The 'Need' For Mustang
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Via a deal with DreamWorks Studios, Ford will launch an integrated campai ...
- Ram Rides Into Smallville For 'Man Of Steel'
Marketing Daily, Karl Greenberg - Friday, June 7, 2013
Ram is unveiling a "Man of Steel" show truck at the movie ...
- Ford Mustang In "Need For Speed"
Raw, Karl Greenberg - Monday, June 10, 2013
Motor is putting the 2014 Mustang into DreamWorks Studios "Need for Spee ...
- Chevrolet Cleats Up For L.A. Galaxy Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, May 28, 2013
The site, via digital agency Sanborn Media Factory, uses a tile-style form ...
- Jennie-O Partners With 'Recipe Rehab'
Marketing Daily, Karlene Lukovitz - Thursday, May 16, 2013
"Recipe Rehab," created by Everyday Health Media, is the first YouTube sh ...
- It's Foreign To Hollywood
Marketing Daily - Top of the News, Thom Forbes - Friday, May 3, 2013
It isn't the case that the Enterprise enterprise is daring to ...
- Telemundo's 'Mundo' Drives GM Product Placement
MediaDailyNews, David Goetzl - Thursday, April 18, 2013
A Telemundo online series touted as a branded entertainment vehicle will aga ...
- Global Product-Placement Deals Rise, U.S. Ad Spend Up 11%
MediaDailyNews, Wayne Friedman - Tuesday, April 16, 2013
Worldwide product placement deals continue to climb. Advertising spending on product placeme ...
- Will Networks Hang In With Branded Entertainment?
TV Watch, Wayne Friedman - Wednesday, March 27, 2013
Branded entertainment is still big business, and perhaps about to get bigg ...
- 'Portlandia' Flies Virgin America
MediaDailyNews, Fern Siegel - Thursday, February 7, 2013
Virgin America is the first airline-to partner with IFC for a multplatfo ...
- Product Placement An Emerging Brand Marketing Solution
Research Brief, Jack Loechner - Monday, January 14, 2013
According to the PQ Media Global Product Placement Spending Forecast 2012-2016, ...
- Progresso Soup Feeds 'Biggest Loser'
MediaDailyNews, David Goetzl - Friday, December 21, 2012
General Mills will use NBC's "The Biggest Loser" as a platform ...
- Brewery Ommegang, HBO Collaborate
Marketing Daily, Tanya Gazdik - Wednesday, December 19, 2012
High-end beer brewery Ommegang and HBO are partnering on a series ...
- Product Placement, 'Flight' And Booze
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 28, 2012
Contributor Priska Neely ponders what that minibar packed with booze means ...
- 007 Slums With Heineken
Marketing Daily, Tom Siebert - Friday, November 9, 2012
As I figured and hoped, Heineken's $45 million product placement deal wi ...
- Cheerwine Goes Global With 'Giveback' Concert
Marketing Daily, Karlene Lukovitz - Tuesday, November 6, 2012
Cheerwine -- the bubbly, wild cherry-flavored soft drink that's an institution ...
- Bud, Stoli Seek Product Displacement
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 7, 2012
Product placement -- a.k.a. brand integration -- has grown into a rough ...