NPR's "Serial" podcast about the murder of Hae Min Lee and her boyfriend Adnan Syed, who was convicted is huge, and some brands are into it. Best Buy, which figures into the story, is the latest. Syed was supposed to have used a a pay phone in a Best Buy parking lot on the day Lee was murdered. On the day of the latest episode Best Buy tweeted: "We have everything you need. Unless you need a pay phone. #Serial" The company apologized.