Universal Music Group is to allow brands such as Coca-Cola and LG to appear directly in music videos online in a bid to allow advertisers to use the same content to reach targeted
audiences worldwide. The world’s largest record label has joined with media agency Havas to use native advertising platform MirriAd. The UK startup’s technology lets marketers
insert their brands into music videos after they have been filmed, a mechanic both Universal and Havas hope to lift revenue and reach from product placement deals.
Read the whole story at Marketing Week »