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Junk Food Ad Loophole: Product Placement

  • Reuters, Wednesday, August 3, 2011 9:45 AM
Companies that have pledged not to market unhealthy food and drinks directly to children may be doing just that via product placement on television shows.

A Yale University study suggests product placement of sugary soft drinks and other junk food on prime time TV, is a major contributing factor to childhood obesity.

"It is a very subtle message that kids aren't likely to get," said Jennifer Harris, a co-author of the study and director of marketing initiatives at Yale's Rudd Center for Food Policy and Obesity.

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