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Street Musician: All Axe Had To Do Was Ask

New York Times, Friday, October 30, 2009 11:30 AM

Luke Ryan, a grizzled street musician who plays Grand Central Terminal, tells Stephanie Clifford that he'd sworn to never sell out to commercial interests after seeing Neil Young make the same pledge in a documentary. "I said, 'Wow, that's a lot of integrity. That's me, too.'

How, then, to explain the Axe Instinct sign sitting in his guitar case this week, along with the free samples he hands out, and the addition of the Axe jingle, "Look Good in Leather," to his repertoire??

"I realized two things," Ryan says. "First is, Neil Young's a millionaire. And second, nobody's ever asked me. So as soon as they asked me, I said, 'Well, why not?'"

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advertising, product placement

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