- For PTV, 2016 Brought Advanced Data Advancement
Audience Buying Insider, Karlene Lukovitz - Friday, December 23, 2016
Over the course of this year, we've reported on a number ...
- The Shape of TV Measurement To Come: Part 2
Audience Buying Insider, Karlene Lukovitz - Friday, December 16, 2016
What measurement methods and metrics make sense for the new TV landscap ...
- The Shape Of TV Measurement To Come
Audience Buying Insider, Karlene Lukovitz - Friday, December 9, 2016
The nature of television and viewership are morphing, but a serious l ...
- Programmatic TV Ad Buying Will Never Work
Publishing Insider, Ari Rosenberg - Thursday, December 8, 2016
First, let's define "work" in the context of old-media publishers and h ...
- Targeted TV Advertising Moves Forward
Programmatic Insider, John Motavalli - Wednesday, December 7, 2016
I spoke to Kristin Dolan, former COO of Cablevision, who together wi ...
- Industry Leads Weigh in On Programmatic's Fate In 2017
Real-Time Daily, Ben Plomion - Monday, December 5, 2016
Ad-tech players are already speculating on what 2017 may hold for o ...
- Reaching The Elusive 'TVideo' Viewer
Audience Buying Insider, Karlene Lukovitz - Friday, December 2, 2016
While content delivery and ad insertion technologies for TV and video wi ...
- SintecMedia Acquires Operative For Almost $200M
Real-Time Daily, Tobi Elkin - Tuesday, November 29, 2016
SintecMedia, a provider of TV ad management software for media companies, acquir ...
- Pairing Addressable TV And Mobile; Addressable's Challenges
Audience Buying Insider, Karlene Lukovitz - Monday, November 28, 2016
Starcom Mediavest Group supervisor Daniel Solarz reported some outcomes from a cross-chann ...
- Empower MediaMarketing Expands Programmatic Offering, Adds TV Inventory
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Cincinnati-based media agency Empower MediaMarketing said it has expanded its trading platfo ...
- TubeMogul Research Tracks Evolution Of The GRP
RTBlog, Tobi Elkin - Tuesday, November 22, 2016
TubeMogul's research on the changing nature of GRPs-Gross Rating Points--finds that advertise ...
- Does Addressable TV Work? SMG Shares Results
Audience Buying Insider, Karlene Lukovitz - Friday, November 18, 2016
addressable "is real, and it's here," and it's in many cases produci ...
- Placemedia Teams Up With Rubicon Project To Open Access To PTV Ad Demand
Real-Time Daily, Tobi Elkin - Thursday, November 17, 2016
Placemedia, a programmatic supply-side platform for TV, said it's teamed up wi ...
- OTT Planning And Buying: The Dream Vs. Current Realities
Audience Buying Insider, Karlene Lukovitz - Friday, November 11, 2016
Entrenched methods and silos, as well as scale, budget, standardization and measureme ...
- Videology Sees Growth Spurt In Advanced Linear TV Ad Inventory
Real-Time Daily, Tobi Elkin - Wednesday, November 9, 2016
Videology, a provider of converged TV and video advertising, reported that it ...
- TubeMogul Reports Financial Results For Q3 2016
Real-Time Daily, Tobi Elkin - Wednesday, November 9, 2016
TubeMogul, a software platform for brand advertising, reported Q3 earnings at t ...
- IAB Tech Lab Launches Tech Compliance Program
Real-Time Daily, Tobi Elkin - Monday, November 7, 2016
The Interactive Advertising Bureau (IAB) Technology Laboratory launched the IAB Technology Complian ...
- AT&T/Time Warner Merger: Opportunities And Potential Piftalls
RTBlog, Tobi Elkin - Monday, November 7, 2016
The combination of AT&T and Time Warner would mean a mega compa ...
- Intermediaries: Adding Value, Or Just Complexity?
Audience Buying Insider, Karlene Lukovitz - Friday, November 4, 2016
The current value and limitations, and future prospects, of intermediaries working wi ...
- AT&T Time Warner: A Big Maybe
Programmatic Insider, John Motavalli - Wednesday, November 2, 2016
Just exactly how much of a programmatic advertising powerhouse will the $ ...
- Forrester: Programmatic TV Will 'Evolve Pragmatically'
Real-Time Daily, Philip Rosenstein - Tuesday, November 1, 2016
Programmatic TV adoption is on the horizon with multiple firms investing ...
- Individualized Ads On TV Could Be One Result Of AT&T-Time Warner Merger
Around the Net in Real-Time, Tobi Elkin - Friday, October 28, 2016
Targeting consumers with individualized TV ads using cable or satellite boxes cou ...
- Facebook Helps TV Ads Reach An Additional 5% Of The Population Ignored By The Average Campaign
Around the Net in Real-Time, Tobi Elkin - Friday, October 28, 2016
Facebook published research that promotes its ability to ensure campaigns reach ...
- Pros Assess PTV Data, Sales, Pricing Issues
Audience Buying Insider, Karlene Lukovitz - Friday, October 28, 2016
Lack of data standardization is a substantially bigger hurdle to programmatic TV ...
- What The AT&T Merger Can Learn From AOL-Time Warner
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 26, 2016
Writing in today's Wall Street Journal is Steve Case, the former C ...
- Programmatic TV Prospects Appear Better With Proposed AT&T/Time Warner Tie-up
RTBlog, Tobi Elkin - Wednesday, October 26, 2016
Demand-side platforms are coming to the table with real budget for programmat ...
- Outlook Mixed On Implications Of AT&T Time Warner Tie-Up
RTBlog, Tobi Elkin - Tuesday, October 25, 2016
The $85 billion merger between AT&T and Time Warner would be ...
- Videology Releases New Installment Of Series On Advanced Linear TV Advertising
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
Videology, a provider of software for converged TV and video advertising, h ...
- The Trade Desk Opens Up
Programmatic Insider, John Motavalli - Wednesday, October 19, 2016
The Trade Desk's IPO provides a unique opportunity to see both h ...
- Through The Lips And Over The Gums, To Programmatic TV Liquor Has Come
Show Daily, Joe Mandese - Tuesday, October 18, 2016
How the TV media-buying has changed. When I started out, liquor bran ...