- Through The Lips And Over The Gums, To Programmatic TV Liquor Has Come
Television News Daily, Joe Mandese - Tuesday, October 18, 2016
According to a presentation at MediaPost's TV Insider Summit, a liquor bra ...
- Turner: Measurement Side Needs To Step Up For Audience Deals
Audience Buying Insider, Karlene Lukovitz - Friday, October 14, 2016
Turner and other media companies are investing heavily to be able ...
- Livestreaming: Already Changing The TV Mindset
Audience Buying Insider, Karlene Lukovitz - Friday, October 7, 2016
Livestreaming is starting to earn a place alongside traditional television programming forma ...
- When TV And Digital Merge, Good Things Happen
Online Spin, Cory Treffiletti - Wednesday, October 5, 2016
According to many sources from Forrester and beyond, this is the ye ...
- A Big Week For Local TV, Both PTV And Traditional
Audience Buying Insider, Karlene Lukovitz - Friday, September 30, 2016
Videa, the Cox Media Group supply-side platform, announced its official launch th ...
- What is Good Creative in a Programmatic World?
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
Jim Lesser, President & CEO, BBDO San Francisco, shares his insight in ...
- Why Tech Providers Need to 'Step Up'
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
The companies providing technology platforms for programmatic advertising really need to st ...
- Cox Launches Sales-Side Platform, Enables Agencies To Buy Local TV Programmatically
Television News Daily, Joe Mandese - Thursday, September 29, 2016
Videa, a "supply-side" programmatic TV sales platform incubated by Cox Media Grou ...
- Forrester Analyst: Don't Call It 'Programmatic' TV
Audience Buying Insider, Karlene Lukovitz - Friday, September 23, 2016
The television advertising business is "at long last" beginning to see so ...
- TubeMogul Revamps Display Offering Via Partnerships And New Algorithms
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
Cross-channel advertising platform TubeMogul announced a revamp of its display offering ...
- 4C Insights Completes $26 Million Series C Financing Round
Real-Time Daily, Philip Rosenstein - Tuesday, September 20, 2016
4C Insights, the data science and media technology company, announced on Tuesd ...
- Hurdles Remain For Programmatic TV
RTBlog, Tobi Elkin - Tuesday, September 20, 2016
Despite bullish forecasts for programmatic TV, there are a few hurdles th ...
- Deep Root Analytics, D2 Media Sales Team To Offer Political, Advocacy Audience Segments
Television News Daily, Philip Rosenstein - Monday, September 19, 2016
The audience segments divide voters based on partisan or issue affinity, wi ...
- Direct Response PTV Options Continue To Expand
Audience Buying Insider, Karlene Lukovitz - Friday, September 16, 2016
Some industry players have noted that use of programmatic TV is like ...
- VideoAmp Announces European Expansion With New Offices, Partnerships
Real-Time Daily, Philip Rosenstein - Wednesday, September 14, 2016
Video advertising platform VideoAmp announced on Tuesday a European expansion, which includ ...
- TVAdSync Launches European Version Of Its Smart Retarget TV Product
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
TVAdSync, an ad-tech firm that specializes in real-time TV data monetization, ...
- Rocket Fuel's Randy Wootton Sounds Off On Digital Marketing In Election 2016
Red, White & Blog, Philip Rosenstein - Tuesday, September 13, 2016
In the 2016 cycle, political marketers are building on the data trov ...
- Networks Aren't The Only Ones Apprehensive About PTV
Audience Buying Insider, Karlene Lukovitz - Friday, September 9, 2016
When it comes to hurdles on the way to broad implementation ...
- Programmatic TV Ad Buying Will Never Work
Publishing Insider, Ari Rosenberg - Thursday, September 8, 2016
First, let's define "work" in the context of old-media publishers and h ...
- MediaMath Taps Samba TV To Drive Programmatic Segmentation Of TV Audiences
Real-Time Daily, Philip Rosenstein - Wednesday, September 7, 2016
Samba TV announced Wednesday that it has partnered with MediaMath to provi ...
- Initiative's Bosetti On Today's Television Trade-Offs
Audience Buying Insider, Karlene Lukovitz - Friday, September 2, 2016
Television has never before presented such a mixed bag of complex n ...
- Programmatic TV Growing, But A Number Of Barriers Stand In Its Way
Real-Time Daily, Philip Rosenstein - Thursday, September 1, 2016
The programmatic TV (PTV) ecosystem is growing, but a 4C white pap ...
- Extreme Reach Partners With AdMore To Enhance Programmatic TV Buying
Real-Time Daily, Philip Rosenstein - Wednesday, August 31, 2016
Extreme Reach, an enterprise cloud platform company that aids workflows for ...
- GenZ Favors Smartphone For Video
Real-Time Daily, Tobi Elkin - Wednesday, August 31, 2016
The GenZ group is one-third more likely to watch video on ...
- Is Cross-Device a Strategy or a Tactic?
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
Programmatic advertising strategy should be about addressing the customer journey and creati ...
- Premium Programmatic? Don't Hold Your Breath
Audience Buying Insider, Karlene Lukovitz - Friday, August 26, 2016
While the television inventory available through programmatic buying has indisputably broadened ...
- Extreme Reach, Samba TV Partnership Connects Ad Content With Analytics, TV Ad Effectiveness
Real-Time Daily, Tobi Elkin - Friday, August 26, 2016
Extreme Reach, an enterprise cloud platform company that aids workflows for ...
- Summit Reveals Varied Approaches, Need To Improve Ad Experiences
RTBlog, Tobi Elkin - Thursday, August 25, 2016
This week's Programmatic Insider Summit covered a lot of ground. Panels, keynote ...
- Demand-Side Targeted TV Developer Centriply To License Its Data: Eyes Political, Studios, Hedge Funds
Television News Daily, Joe Mandese - Monday, August 22, 2016
Centriply, a promising demand-side platform leveraging technology and data to help agenci ...
- Connected TV, Data Come To The Aid Of The Parties
Audience Buying Insider, Karlene Lukovitz - Friday, August 19, 2016
Firms that manage databases on each side of the political aisle announc ...