• by Philip Rosenstein , September 20, 2016

4C Insights, a data science and media technology company, announced on Tuesday the finalization of a $26 million series C financing round.

The company plans to use the funds to increase its market presence, focusing on geographic and product growth, and increasing affinity-based targeting across TV, video and social media. 4C also plans to bolster its team with additional technical and sales talent.

The round was led by private equity firm Kayne Partners, with all previous investors also involved. Before the series C funding, 4C had raised $11.6 million over three years. VP at Kayne Partners, Leon Chen, will join 4C’s board of directors.