- TiVo Taps Comcast's Horstman To Run Audience Platform, Focus On Making TV Ads Work Better
Television News Daily, Joe Mandese - Monday, March 13, 2017
Walt Horstman, a pioneer of programmatic TV advertising, has joined TiVo Cor ...
- AcuityAds To Acquire Visible Measures For $10M Cash
Real-Time Daily, Tobi Elkin - Friday, March 10, 2017
Ad-tech firm AcuityAds Holdings Inc. said it will spend $10 million ...
- YouTube Uber Alles
Programmatic Insider, John Motavalli - Wednesday, March 8, 2017
Now that YouTube has announced a new $35 a month, 40-channel ...
- Real-Time Data Firm Launches TV Data Management Platform
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Real-time TV data provider Samba TV aunched a data-management platform (DMP) th ...
- Xaxis Names Bob Walczak EVP, Global Products
Real-Time Daily, Tobi Elkin - Thursday, March 2, 2017
WPP's programmatic agency Xaxis named Bob Walczak EVP, global products, a new ...
- Programmatic Platform Brings Campaign-Level Audience Measurement For Connected TV
Real-Time Daily, Tobi Elkin - Wednesday, March 1, 2017
YuMe said it has joined with Nielsen to launch a programmatic platform-bas ...
- Cross-Screen Tech Firm Partners To Expand Its TV Inventory Supply
Real-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
Cross-screen martech firm Tapad announced a partnership with clypd, an audience-based sal ...
- As TV Habits Change, Brands Take New Approach To Advertising
Television News Daily, Dini Mehta - Tuesday, February 28, 2017
The ability to leverage first- or third-party data segments lets brands rea ...
- Agency, Media Execs Talk Data, OTT And The 2017 Upfronts
Audience Buying Insider, Karlene Lukovitz - Friday, February 24, 2017
What do agency and media executives expect to happen in regard ...
- Report Evaluates Performance Of Digital, Self-Service Programmatic Campaigns
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Size does matter-as in the size of digital display ads when ...
- TV Campaign Combining Targeting & PTV Delivered 11 X Increase In Engagement
RTBlog, Tobi Elkin - Wednesday, February 22, 2017
Programmatic platforms join forces with TiVo and agency DWA Media to sh ...
- Tru Optik, LiveRamp Partner To Enhance Connected TV and OTT Targeting
Real-Time Daily, Philip Rosenstein - Tuesday, February 21, 2017
Audience measurement and data management platform for over-the-top (OTT) and connected T ...
- Digital, Programmatic Deals Drive Increase In Local TV Ads
MediaDailyNews, Wayne Friedman - Friday, February 3, 2017
Advertising from current digital platforms for local TV stations is expected ...
- Lack Of Data Hampers Programmatic TV's Progress
Real-Time Daily, Tobi Elkin - Monday, February 6, 2017
Tim Webster, chief strategy officer of The Exchange Lab talks about wh ...
- Ad Spending On Local Video To Expand $5B By 2021
Real-Time Daily, Tobi Elkin - Thursday, February 2, 2017
A large portion of the digital video and local TV growth wi ...
- Acxiom, DataXu Partner To Bridge Gap Between TV And Digital
Real-Time Daily, Tobi Elkin - Wednesday, February 1, 2017
Acxiom, a provider of so-called "people-based" marketing, said it has expanded i ...
- IPG's Magna Strikes Targeted Ad Deal With Roku
Television News Daily, Wayne Friedman - Wednesday, January 25, 2017
Advertising clients of Magna, which develops intelligence, investment and innovation strategies, wi ...
- What's Working -- And Not -- In TV Measurement? Q&A With Lotame's Ryan Reed
MediaDailyNews, Charlene Weisler - Monday, January 23, 2017
Ryan Reed, director of television and video solutions at Lotame, started h ...
- Empower's Michele Toller On PTV's Promise, Hang-ups
Audience Buying Insider, Karlene Lukovitz - Friday, January 20, 2017
Michele Toller, Empower MediaMarketing's VP, offline investment and activation, uses a n ...
- AppNexus Expands Technology, Programmatic Sales Partnership With Microsoft To Mexico
Real-Time Daily, Tobi Elkin - Thursday, January 19, 2017
Ad-tech firm AppNexus said it will deploy its Publisher Suite for t ...
- Addressable's Lure Includes 'Halo' Dynamics Exploration
Audience Buying Insider, Karlene Lukovitz - Friday, January 13, 2017
Many Eicoff clients are eager to explore the potential of both addressab ...
- The Global TV Market: Q&A With Adstream's Gerry Sutton
MediaDailyNews, Charlene Weisler - Wednesday, January 11, 2017
Gerry Sutton, CEO of Adstream, describes himself as "a software guy ...
- Report Documents 'Unprecedented Change' In Global Ad Landscape
Real-Time Daily, Tobi Elkin - Wednesday, January 11, 2017
The global advertising landscape experienced "unprecedented change" in 2016 with data, automatio ...
- The Trials And Rewards Of Navigating Walled Gardens
Audience Buying Insider, Karlene Lukovitz - Friday, January 6, 2017
Refusing to buy into walled gardens is hardly a realistic or wi ...
- VideoAmp, Immersv Partner To Enhance VR/360 Advertising
Real-Time Daily, Philip Rosenstein - Friday, January 6, 2017
VideoAmp announced on Thursday it was partnering with Immersv to connect i ...
- Turner: Measurement Side Needs To Step Up For Audience Deals
Audience Buying Insider, Karlene Lukovitz - Friday, December 30, 2016
Turner and other media companies are investing heavily to be able ...
- OTT Video Advertising Needs To Be More Targeted
Real-Time Daily, Tobi Elkin - Thursday, December 29, 2016
Over-the-top video advertising needs to be more targeted, vertical video's hot, a ...
- Look For More Audience-Based Selling, While TV Needs To Use First-Party Data
RTBlog, Tobi Elkin - Friday, December 30, 2016
Audience-based selling will continue to gain a foothold in 2017 because the ...
- Programmatic TV Is 'Overpriced': Q&A With Huddled Masses' Cantu
Real-Time Daily, Charlene Weisler - Tuesday, December 27, 2016
Charles Cantu founded Huddled Masses four years ago, "as a boutique tradi ...
- Will 2017 Be The Year TV Finally Gets Included In Cross-Device Analysis? Stay Tuned
RTBlog, Tobi Elkin - Wednesday, December 28, 2016
Tapad, a provider of cross-device analytics and content delivery, makes the bo ...