- Samba TV, SpotX Partner To Enhance Connected TV Audience Segmentation
Real-Time Daily, Philip Rosenstein - Thursday, May 25, 2017
Samba TV, a provider of audience-based advertising insights, has partnered with vid ...
- The Reinvention Of TV
Online Spin, Maarten Albarda - Monday, May 22, 2017
We are just coming out of the annual ritual that is t ...
- The Next Step For Local TV Advertising Is Automation (Programmatic)
RTBlog, Philip Rosenstein - Friday, May 19, 2017
While the TV industry as a whole has moved to embrace automatio ...
- Up To 80% Fraud? Business As Usual For Ad Tech
Programmatic Insider, John Motavalli - Wednesday, May 10, 2017
Data intelligence platform Pixalate asserts that over half of connected TV a ...
- DataXu Launches Self-Serve TV-Buying Platform
Real-Time Daily, Tobi Elkin - Wednesday, May 10, 2017
DataXu on Wednesday launched a self-serve TV buying platform that it sa ...
- Moving To Audience-Based TV Buying: Q&A With EyeView's Brian Katz
MediaDailyNews, Charlene Weisler - Wednesday, May 3, 2017
Brian Katz, VP, advanced tv insights and strategy at Eyeview, started o ...
- Myriad Smart TV Opportunities Are Poised To Open Up
Audience Buying Insider, Karlene Lukovitz - Friday, April 28, 2017
Tracey Scheppach, founder and CEO of Matter More Media, offered a summa ...
- AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising
Real-Time Daily, Tobi Elkin - Wednesday, April 26, 2017
AT&T's AdWorks unit unveiled a sleek new media lab packed with interacti ...
- Programmatic TV Will Evolve More Slowly, Requires Testing
Real-Time Daily, Tobi Elkin - Wednesday, April 26, 2017
Programmatic TV will evolve more slowly as broadcast TV networks hold ...
- Google: TV Inventory On DBM Provides Data-Driven Approach To Planning, Buying
Real-Time Daily, Tobi Elkin - Tuesday, April 25, 2017
Google's decision to make traditional TV advertising inventory available to buy ...
- Google Offers TV Inventory Via DoubleClick Bid Manager
MediaDailyNews, Laurie Sullivan - Monday, April 24, 2017
Google has added programmatic features to traditional TV buying in DoubleClick B ...
- Google Makes TV Ad Inventory Available To Buy In DoubleClick Bid Manager
Real-Time Daily, Tobi Elkin - Monday, April 24, 2017
As more marketers look to reach their audiences across screens and device ...
- Marketers Set Sights On Programmatic TV Ads
Video Insider, Daisy Whitney - Friday, April 21, 2017
Advertisers are ready for programmatic buying to come to the TV ...
- WideOrbit Partners With Dentsu Aegis To Extend Programmatic Direct TV Capabilities
Real-Time Daily, Tobi Elkin - Wednesday, April 19, 2017
WideOrbit said it has expanded its programmatic solution to support programmatic-direct transactio ...
- Study: Nearly Half Of All TV Buying Will Be Programmatic Within 3 To 5 Years
Real-Time Daily, Tobi Elkin - Wednesday, April 19, 2017
Most advertisers and agencies are already embracing advanced TV as an advertisi ...
- Sling TV Touts Success After Programmatic Integration
Real-Time Daily, Tobi Elkin - Tuesday, April 18, 2017
Sling TV said it saw a 51% rise in programmatic ad sal ...
- Simulmedia Gets Oracle Cloud Data For TV Ad Targeting
Around the Net in Real-Time, Tobi Elkin - Friday, April 14, 2017
Simulmedia said it entered into a deal to use data about consum ...
- Agency Execs Share Key Criteria For Evaluating PTV Platforms
Audience Buying Insider, Karlene Lukovitz - Friday, April 7, 2017
Two agency executives, who report that they've vetted "dozens" of PTV platfor ...
- Cox Enterprises Launches Unified Programmatic Platform
Real-Time Daily, Philip Rosenstein - Wednesday, April 5, 2017
Cox Enterprises announced the launch of COMET (Cox Media Technology), a programmat ...
- AOL Launches Programmatic TV Platform In Australia With MCN
Real-Time Daily, Tobi Elkin - Tuesday, April 4, 2017
AOL has launched its programmatic TV buyer platform, ONE by AOL: T ...
- Sling TV's Partnership With Adobe On Programmatic Advertising
RTBlog, Tobi Elkin - Monday, March 27, 2017
Sling TV 's diving into programmatic advertising with Adobe. Sling will te ...
- Lack Of Brand Safety Is A 'Death Spiral' For Marketers
RTBlog, Tobi Elkin - Friday, March 24, 2017
As more advertisers curtail non-search advertising on its platform, Google finds itse ...
- SpotX Expands In Europe, APAC, Reports 33% Transaction Growth In 2016
Real-Time Daily, Philip Rosenstein - Thursday, March 23, 2017
SpotX, a video inventory management platform, released full-year growth figures for 201 ...
- Programmers Weary Of Programmatic Deals For Premium Video
Television News Daily, Wayne Friedman - Tuesday, March 21, 2017
Digital pure-play platforms for video grew 27% in the fourth quarter ...
- 8 Best Practices For Evaluating A Programmatic TV Platform
Television News Daily, Tobi Elkin - Tuesday, March 21, 2017
As more advertisers and their media agencies evaluate tactics for implementing programmat ...
- 8 Best Practices For Evaluating A Programmatic TV Platform
Show Daily, Tobi Elkin - Monday, March 20, 2017
As more advertisers and their media agencies evaluate tactics for implementing programmat ...
- TV Advertisers Are Ready For Real-Time Programmatic Buying Against Live Sky Inventory
Around the Net in Real-Time, Tobi Elkin - Friday, March 17, 2017
In a sign that programmatic TV is gaining traction, Sky Media h ...
- Sizmek Partners With BrightLine To Offer Connected TV Across All Screens
Real-Time Daily, Tobi Elkin - Monday, March 13, 2017
Ad-tech firm Sizmek and BrightLine, an advanced TV advertising provider, have join ...
- TiVo Taps Comcast's Horstman To Run Audience Platform, Focus On Making TV Ads Work Better
Television News Daily, Joe Mandese - Monday, March 13, 2017
Walt Horstman, a pioneer of programmatic TV advertising, has joined TiVo Cor ...
- AcuityAds To Acquire Visible Measures For $10M Cash
Real-Time Daily, Tobi Elkin - Friday, March 10, 2017
Ad-tech firm AcuityAds Holdings Inc. said it will spend $10 million ...