- 85% of Spend in The Next Election Cycle Will Be Like The Last One
Show Daily: Videos, Staff Writers - Thursday, January 25, 2018
Digital video, OTT, and programmatic TV may be seeping into TV a ...
- Programmatic TV Player WideOrbit Now On 1,000+ TV Stations
Television News Daily, Wayne Friedman - Thursday, January 4, 2018
The programmatic inventory includes stations in the top 50 media markets a ...
- Roku Restructures, Scott Rosenberg To Lead Platform Business
Digital News Daily, Alex Weprin - Thursday, December 28, 2017
Rosenberg joined Roku in 2012 and helped build its advertising business. ...
- OTT Now 26% Of Video Ad Spend
Digital News Daily, Alex Weprin - Thursday, December 14, 2017
Over-the-top video advertising now counts for 26% off video ad spend, ...
- Data Platform MParticle Launches Xbox SDK
Digital News Daily, Alex Weprin - Thursday, December 14, 2017
Customer data platform mParticle has launched a native SDK for Xbox vid ...
- Videa Sees Local TV Programmatic Gains, Nears Desired Scale
Television News Daily, Wayne Friedman - Friday, December 1, 2017
Cox Media Group's Videa platform is available in 96 markets and ...
- Channel 4 Working On Making All 4 Addressable
Around the Net In MAD London, Sean Hargrave - Tuesday, November 14, 2017
"Campaign" is reporting that Channel 4 is making inroads in offering addressab ...
- How Nimble TV Can And Needs To Be: Q&A With Clypd's Mark Mitchell
Television News Daily, Charlene Weisler - Tuesday, October 3, 2017
Mark Mitchell started his career as a TV buyer at Y&R befo ...
- Future Of TV Stations Includes Different Ad Prospects
TV Watch, Wayne Friedman - Friday, September 29, 2017
Local TV station groups have a lot to be happy about ...
- Target Signs Onto NBCU's Self-Serve Programmatic TV Option
Television News Daily, Wayne Friedman - Tuesday, September 26, 2017
The deal, which the companies say is the first of its kin ...
- Moving Forward With Programmatic TV
Digital News Daily, Allison Trebon - Monday, September 11, 2017
Programmatic TV (PTV) is often discussed as the "next big thing," b ...
- Trade Desk To Access DISH, Sling, A+E, Bloomberg Premium Inventory Via Tremor
Digital News Daily, Joe Mandese - Thursday, September 7, 2017
The Trade Desk on Thursday morning announced a "deeper integration" with Trem ...
- The Trade Desk Is All In On CTV, OTT, Audience Targeting
Digital News Daily, Tobi Elkin - Monday, August 28, 2017
The Trade Desk is something of a rarity in the roiling wate ...
- OTT: Is It Digital Or Is It TV?
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
OTT is the fastest-growing segment of TV ad spend. But where exact ...
- Addressable TV's Biggest Constraints
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
During the Q&A session "Doing the Addressable TV Math," at MediaPost's ...
- SoFi Goes In-House
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
About a year ago, digital personal finance company SoFi took its media-buyi ...
- Taptica Acquires Tremor Video's Demand-Side Platform For $50M
Digital News Daily, Tobi Elkin - Monday, August 7, 2017
Taptica International acquired Tremor Video's buyer platform for a total consideration ...
- Ad Spend Increases 150% For Linear TV Campaigns Using 'Advanced' Data
Digital News Daily, Philip Rosenstein - Thursday, July 27, 2017
Use of advanced data -- especially first-party data -- is rising, accordi ...
- Addressable TV, Programmatic Ad Spends To Grow At Double Digits
Digital News Daily, Tobi Elkin - Wednesday, July 12, 2017
Ad spending for addressable TV and programmatic TV (PTV) is expected ...
- iQ Media, Lotame Join Forces To Aid TV Attribution
Digital News Daily, Philip Rosenstein - Tuesday, June 27, 2017
In a new deal announced Tuesday, IQ Media and Lotame are partneri ...
- Vodafone To Leverage Kaltura OTT Technology In Launch Of Italian TV Product
Digital News Daily, Philip Rosenstein - Monday, June 26, 2017
Powered by Kaltura's OTT TV service, Vodafone Italy will unify the lik ...
- AI: The Future Of Digital Marketing (And Everything Else)
RTBlog, Philip Rosenstein - Monday, June 26, 2017
The idea of artificial intelligence (AI) has been around for decades, a ...
- Don't Get Mad, Get Sizzle: How Tech Is Taming Local Programmatic TV
MediaPost Weekend, Wayne Friedman - Saturday, June 17, 2017
Programmatic TV operations are trying to promise local TV station sellers ...
- Audience Measurement 2017: A Conversation With ARF Chief Scott McDonald
MediaDailyNews, Joe Mandese - Friday, June 9, 2017
New ARF CEO and President Scott McDonald provided a sneak preview ...
- The Future Of Programmatic TV
Around the Net In Digital, Tobi Elkin - Monday, June 5, 2017
Programmatic currently comprises a modest share of overall TV spending, but it ...
- How Should Ad Tech Confront Authenticated Customer Data Challenge?
RTBlog, Tobi Elkin - Friday, June 2, 2017
Authenticated customer data in omnichannel marketing is a challenging issue. How do ...
- Where Will TV's Next $30B Come From?
Real-Time Daily, Ian Ferreira - Tuesday, May 30, 2017
It's increasingly apparent that TV will need to embrace innovations born fr ...
- VideoAmp/Mediaocean Team For Integration Linear TV Planning Deal
Television News Daily, Wayne Friedman - Thursday, May 25, 2017
The deal is for the upfront and scatter markets. It will all ...
- Programmatic's Impact On Agency Compensation Model
MediaDailyNews, Laurie Sullivan - Wednesday, May 24, 2017
Among those using commissions, about 30% of respondents participating in a stu ...
- Time To 'Do More Digital' -- But Rationally, Not Blindly
Online Spin, Dave Morgan - Thursday, May 25, 2017
You read and hear it everywhere in the ad and marketing worl ...