Data Platform MParticle Launches Xbox SDK

Customer data platform mParticle has launched a native SDK for Xbox video game consoles. Microsoft's Xbox is frequently used as a media hub for consumers looking to watch streaming video services.

The Xbox SDK means that mParticle now supports client-side data collection on connected TV devices like the Xbox, Roku and Apple TV, and on mobile through iOS, Android and Google's AMP.

As consumers consume more content through different platforms, companies such as mParticle are trying to centralize the data collected from these platforms in order to give marketers a bigger-picture view of the marketplace.

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