Commentary

85% of Spend in The Next Election Cycle Will Be Like The Last One

Digital video, OTT, and programmatic TV may be seeping into TV and digital, but they don't fundamentally alter political media buying, says a veteran of many elections. During the 'The TV Everywhere Strategy' panel
discussion at Marketing: Politics conference, National Media SVP Will Feltus stated that 85% of spend in the next cycle will likely remain the same as in the last one. For political media buying, TV
still remains King. But by his math, 30-35 of high turnout voters in the next cycle may be cord cutters.

MODERATOR Lizzie Kendrick, VP, Digital, The Campaign Workshop; PANELISTS Will Feltus, SVP, National Media Steven Passwaiter, VP/GM, Political, Kantar Media/CMAG

Find the rest of this session, and more, at our Marketing: Politics Agenda Page

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