Trade Desk To Access DISH, Sling, A+E, Bloomberg Premium Inventory Via Tremor
- by Joe Mandese @mp_joemandese, September 7, 2017
The Trade Desk this morning announced a “deeper integration” with Tremor Video that will enable media buyers to access more premium programmatic inventory across connected TV and over-the-top (OTT) platforms.
The deal includes supply from DISH, Sling TV, A+E Networks and Bloomberg Media, which are the charter publishers participating in the offering.
Terms of the deal were not disclosed, but The Trade Desk Chief Client Officer Brian Stempeck said it will offer its agency and brand customers greater access to premium programmatic TV inventory “at scale.”
