SpotX Expands In Europe, APAC, Reports 33% Transaction Growth In 2016

Video inventory management platform SpotX on Wednesday released full-year growth figures for 2016. The Colorado-based company reported significant expansion throughout the Asia-Pacific region and Europe, and experienced strong growth in its over-the-top (OTT) video ad business.

The company said media spend transacted through the SpotX platform increased 33% year-over-year. The number of media owners using the platform grew 56%, representing over 300 publishers, and the company’s personnel headcount rose 26%.  

The company said it saw full integration of its platform across all connected TV (CTV) devices and now offers monetization opportunities on more than 50 types of connected devices. SpotX also reported a 110% increase in the number of CTV publishers using its platform.

'Media owners are looking to advanced ad-server technology and a blend of transaction styles to get the most out of their precious video assets,” stated Mike Shehan, CEO and co-founder of SpotX. “These trends have driven shifts within our business toward more private marketplaces and direct deals, as well as growth in new areas such as curated marketplaces and connected TV.”



SpotX pointed to its focus on using strategic programmatic principles in the video space, including the expansion of automated inventory management for direct deals between media owners and advertisers. The growth in the usage of connected devices has been a common theme throughout the ad-tech space, propelling companies’ strategies in 2016.

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