- Brands Perpetuating Programmatic Myths
Around the Net in Real-Time, Tyler Loechner - Wednesday, December 11, 2013
iMedia Connection has posted an article arguing that brands are perpetuating myt ...
- Adap.tv To Adapt For Singapore, Expands Into Southeast Asia
Real-Time Daily, Tyler Loechner - Tuesday, December 10, 2013
AOL Networks' Adap.tv has announced it is expanding into Southeast Asia a ...
- Automation Shy
RTBlog, Tyler Loechner - Wednesday, December 11, 2013
One of the most common pieces of advice a real-time marketer hea ...
- Tremor Links with Mobclix to Work on Programmatic Buy Side in Silicon Valley
Around the Net in Video, P.J. Bednarski - Tuesday, December 10, 2013
Tremor Video, Inc. (NYSE:
TRMR), a leading provider of ...
- Rocket Fuel Hires Hayhurst As SVP Of Product And Business Development
Real-Time Daily, Tyler Loechner - Tuesday, December 10, 2013
Rocket Fuel has announced the appointment of Simon Hayhurst as senior vi ...
- Tremor Adds 10-Person Tech Team In Silicon Valley
Real-Time Daily, Tyler Loechner - Tuesday, December 10, 2013
Silicon Valley -- home of some of the largest technology companies ...
- WPP Acquires Crystal Semantics: Hedging Bets Given Demise Of The Cookie, Or Is Content Truly King?
Real-Time Daily, Seth Ulinski - Tuesday, December 10, 2013
After firsthand experience selling Crystal Semantics' core technology while working with European-bas ...
- A Picture Worth A Thousand Quants
RTBlog, Tyler Loechner - Tuesday, December 10, 2013
The University of Waterloo has unveiled a new technology laboratory that wi ...
- MediaMath Planning Expansion Of Cambridge Office
Around the Net in Real-Time, Tyler Loechner - Monday, December 9, 2013
Advertising technology company MediaMath is planning to expand its office in Cambridg ...
- Interpublic Boosts Global Ad Outlook, Cites 'Mobile Social Media,' Programmatic Expansion
MAD, Joe Mandese - Monday, December 9, 2013
After a relatively tepid year in which the world's ad economy expand ...
- Xaxis' 24/7 Acquires Semantic Engine: Will Target Ads Programmatically Based On Language, Not Cookies
Real-Time Daily, Joe Mandese - Monday, December 9, 2013
In a move that could have some interesting implications for programmatic ...
- Adaptive Media Completes Acquisition Of RTB Platform Ember
Real-Time Daily, Tyler Loechner - Monday, December 9, 2013
Adaptive Media, a supply-side platform (SSP) for publishers and content developers, tod ...
- Programmatic's Place In Place-Based Media
RTBlog, Tyler Loechner - Monday, December 9, 2013
Programmatic needs to keep working on the me's before people are rea ...
- U.S. Retailers Up Ad Spend This Holiday Season
Online Media Daily, Laurie Sullivan - Thursday, December 5, 2013
U.S. retailers spent the most on paid-search ads during the holiday weeken ...
- Honda, eOne Using VivaKi's Premium Programmatic Ad Service
Around the Net in Real-Time, Tyler Loechner - Thursday, December 5, 2013
The Drum has reported that Honda and entertainment brand eOne are amo ...
- Q&A With Chris O'Hara On Programmatic Direct
Around the Net in Real-Time, Tyler Loechner - Thursday, December 5, 2013
EConsultancy has posted a Q&A with Chris O'Hara, co-founder and CRO ...
- The Exchange Lab Secures $8 Million In Funding
Real-Time Daily, Tyler Loechner - Thursday, December 5, 2013
The Exchange Lab, a London-based multiplatform programmatic exchange, today announced it h ...
- How Programmatic Impacts Small Businesses
Around the Net in Real-Time, Tyler Loechner - Wednesday, December 4, 2013
Street Fight Magazine today posted an article explaining what programatic ad-buying technologi ...
- Lenovo Taps TubeMogul, Requires Its Agencies To Use For Video Buys
Real-Time Daily, Tyler Loechner - Wednesday, December 4, 2013
Lenovo today announced the selection of TubeMogul as its programmatic video advertisi ...
- Kitara Media Acquires Healthguru.com To Mix Tech With Content
Real-Time Daily, Tyler Loechner - Wednesday, December 4, 2013
Digital media and video ad technology company Kitara Media today announced ...
- How Agencies Can Stay Relevant Despite Programmatic Wave
Around the Net in Real-Time, Tyler Loechner - Tuesday, December 3, 2013
Advertising Age today posted a commentary offering media agencies advice on h ...
- LiveRail Eyeing Late 2014 IPO
Around the Net in Real-Time, Tyler Loechner - Tuesday, December 3, 2013
TechCrunch has reported that online video ad exchange LiveRail is eyeing ...
- Why Programmatic Isn't Killing Traditional Media
Around the Net in Real-Time, Tyler Loechner - Monday, December 2, 2013
Forbes today posted an article arguing that programmatic ad buying is n ...