- Real-Time With New Chango CRO Lorizio On Branding Via Programmatic
RTBlog, Tyler Loechner - Wednesday, September 17, 2014
Real-Time Daily caught up with Keith Lorizio, the newly appointed chief reven ...
- Technology And The Media Planner
Programmatic Insider, Richard Jalichandra - Monday, September 15, 2014
Like many publishers, agencies are burdened by the sky-high procedural cost ...
- FreeWheel Adds Discovery To FourFronts Programmatic TV Pilot
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
Discovery Communications on Monday announced it has joined the "FourFronts" programmatic marketplac ...
- Microsoft Upgrades RTB Exchange, Adds Mobile, Windows 8 Inventory
Real-Time Daily, Tyler Loechner - Tuesday, September 16, 2014
Following through on its promise from last fall to up its ga ...
- In-App Mobile Programmatic Advertising Campaigns Likely Result Of Lower Desktop Usage
Around the Net In MAD London, Sean Hargrave - Monday, September 15, 2014
Digital adverts will become increasingly tailored to viewers as a result ...
- Sizing Up RTB's Value For Large And Small Businesses
Programmatic Insider, James Green - Monday, September 15, 2014
The recent shift to real-time buying (RTB) and growth of programmatic marketi ...
- Programmatic Now 60% Of Brand Video Spending, Study Finds
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
Programmatic video has truly taken hold -- so much so that ...
- Varick Enters 'Programmatic Native' Space, Partners With 3 Native Ad Companies
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
Varick Media Management on Monday announced its foray into the "programmatic nativ ...
- Taking Programmatic In-House Is A Hobson's Choice - At Least For Now
RTBlog, Tyler Loechner - Monday, September 15, 2014
"Taking programmatic in-house" is a thing -- and it might be t ...
- Marketron CEO: Programmatic A 'Big Part' Of Radio's Future
Around the Net in Real-Time, Tyler Loechner - Thursday, September 11, 2014
Jeff Haley, CEO of Marketron, wrote an article on AdExchanger contending th ...
- Programmatic Cross-Platform Integration: Where Are We?
Audience Buying Insider, Walt Horstman - Friday, September 12, 2014
Digital demand-side platforms (DSPs) have set the bar for what today's med ...
- Following Sale To RTL, SpotXchange Partners With 2 European Networks
Real-Time Daily, Tyler Loechner - Thursday, September 11, 2014
SpotXchange, the Denver-based supply-side platform (SSP) that was majority-acquired by European med ...
- Specific Media Adds Kantar, Rentrak Data To TV Audience Targeting Platform
Real-Time Daily, Tyler Loechner - Thursday, September 11, 2014
Specific Media has beefed up its TV audience targeting platform with t ...
- New Programmatic Player In Town: ADS' Conversant Buy Beefs Up Epsilon
RTBlog, Tyler Loechner - Friday, September 12, 2014
Alliance Data Systems (ADS), which owns Epsilon, this week announced that ...
- 'Programmatic Reform' Is Needed: 360i's Belsky
Around the Net in Real-Time, Tyler Loechner - Wednesday, September 10, 2014
Jared Belsky, president of digital agency 360i, wrote an article published ...
- Interpublic Shutters Rogue, Hands Cadillac Account to Lowe and Partners
Mediapsssst, Richard Whitman - Wednesday, September 10, 2014
So what changes is Interpublic Group making in the wake of repor ...
- Private Marketplaces Are A Win/Win
Programmatic Insider, Josh Wexler - Thursday, September 11, 2014
Private marketplaces are widely seen as a hot opportunity for brands a ...
- Programmatic Marketing Is The Key To Reaching Millennials
Real-Time Daily, Paul Martecchini - Thursday, September 11, 2014
Brand managers ask whether it's possible to launch branding initiatives programmatically, b ...
- Buchman Joins Tremor Video To Lead SSP Partnerships
Real-Time Daily, Tyler Loechner - Wednesday, September 10, 2014
Programmatic video ad tech company Tremor Video this week announced the appointme ...
- Improve Digital Gets On Board With 'Programmatic Native'
Real-Time Daily, Tyler Loechner - Wednesday, September 10, 2014
Improve Digital, a supply-side platform (SSP), on Wednesday announced the launch ...
- Vindico Offers Viewability Measurement Tech To Publishers For Free
Real-Time Daily, Tyler Loechner - Wednesday, September 10, 2014
In a bid to help boost the quality of digital video advertisin ...
- Targeted Victory Brings Back Romney-Ryan Audience Segments For 2014 Midterms
Real-Time Daily, Tyler Loechner - Wednesday, September 10, 2014
With the 2014 U.S. midterm elections just around the corner, Targeted Victor ...
- IAB Europe Maps EU Programmatic Market: Up 111% To $2.69 Billion In 2013
RTBlog, Tyler Loechner - Thursday, September 11, 2014
At dmexco 2014 on Thursday, the IAB Europe announced that the programmat ...
- Renewed Focus On 'Tech' In Ad Tech Creates New Digital Big Five
Programmatic Insider, Skip Brand - Wednesday, September 10, 2014
Since the beginning of the digital media era, AOL, Microsoft, Yahoo, Goog ...
- MediaMath Brings DataXpand's Latin American Audience Segments To DSP
Real-Time Daily, Tyler Loechner - Tuesday, September 9, 2014
MediaMath, a demand-side platform (DSP), on Tuesday announced a partnership with DataXpan ...
- The Marketers Taking Programmatic In-House Are Drawing Attention
Real-Time Daily, Tyler Loechner - Tuesday, September 9, 2014
The digital ad industry appears to be in the midst of ...
- EU Programmatic Spend Surges 249% YoY, Private Marketplaces Account For 27% Of Spend
RTBlog, Tyler Loechner - Wednesday, September 10, 2014
Advertisers in Europe spent 249% more through programmatic channels in Q2 20 ...
- Programmatic Transparency Concerns Mean Advertisers Prefer 'Traditional' Trading, WFA Study Says
Around the Net In MAD London, Sean Hargrave - Tuesday, September 9, 2014
More than 70 percent of advertisers prefer the traditional way of ...
- Programmatic's 'Bad Actors' Are Running Out Of Time
Around the Net in Real-Time, Tyler Loechner - Monday, September 8, 2014
ClickZ has posted an article written by Adam Epstein, president and C ...
- Programmatic Backlash - The 5 Questions Brands Want Agencies To Answer
London Blog, Sean Hargrave - Tuesday, September 9, 2014
Today's news from the World Federation of Advertisers that nearly three ...