- Programmatic Rocks, But Don't Ignore The Gold Nuggets
Programmatic Insider, Gary Mittman - Tuesday, September 9, 2014
Programmatic clearly works, and it delivers real value to a lot ...
- Collective To Relocate To Times Square
Real-Time Daily, Tyler Loechner - Monday, September 8, 2014
Collective, a programmatic ad company, last week announced it will be relocati ...
- Programmatic Expands Deeper into Video, With TV Next
Video Insider, Daisy Whitney - Tuesday, September 9, 2014
Programmatic advertising has become widespread in display ads, and is poised ...
- Global Marketers Speak Out About Programmatic -- The Industry Better Listen
Online Spin, Maarten Albarda - Monday, September 8, 2014
Much has been made over the last 12 months about the ri ...
- The Upside Of Digital Advertising's Original Sin
Programmatic Insider, Jeremy Ozen - Monday, September 8, 2014
Recently Ethan Zuckerman wrote in The Atlantic that he had "come ...
- Robots In Marketing Are Great, But Humans Still Need To Chaperone
Real-Time Daily, Arthur Muldoon - Friday, September 5, 2014
There is a particular school of thought in ad tech that espous ...
- Rocket Fuel Finalizes [x+1] Acquisition
Real-Time Daily, Tyler Loechner - Friday, September 5, 2014
Rocket Fuel on Friday announced the completion of its acquisition of [x+1 ...
- TubeMogul Adds Nielsen OCR To Mobile Video Reporting
Real-Time Daily, Tyler Loechner - Friday, September 5, 2014
Programmatic video ad platform TubeMogul on Friday announced it has been nam ...
- Q&A With About.com CEO On Programmatic
Around the Net in Real-Time, Tyler Loechner - Thursday, September 4, 2014
AdExchanger this week posted a Q&A with About.com's CEO Neil Vogel a ...
- The More Measurement Changes...
Audience Buying Insider, Justin Evans - Friday, September 5, 2014
The television industry right now is very lucky. It is being challeng ...
- 10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage Declines
MAD, Steve McClellan - Thursday, September 4, 2014
That's according to a new study by the World Federation of Advertiser ...
- MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To Grow
MediaDailyNews, Joe Mandese - Friday, September 5, 2014
In a freewheeling conversation that touched on everything from the role ...
- Programmatic Video Private Exchange Use In U.S. Surges Another 140%
Real-Time Daily, Tyler Loechner - Friday, September 5, 2014
The amount of pre-roll video inventory available for programmatic buying increased 1 ...
- Where Your Money Goes In The Programmatic 'Stack'
RTBlog, Tyler Loechner - Friday, September 5, 2014
In addition to this week releasing guidance helping brands navigate the programmat ...
- How SEMPO Plans To Rebuild A Positive Reputation
SearchBlog, Laurie Sullivan - Friday, September 5, 2014
Mention the Search Engine Marketing Professional Organization among friends and colleagues, a ...
- Programmatic Transparency Concerns Prompt Shift From Agency Trading Desks
Around the Net In MAD London, Sean Hargrave - Thursday, September 4, 2014
Brands are moving their programmatic advertising spend away from agency trading des ...
- Task Force Set Up To Promote Programmatic Transparency
Around the Net In MAD London, Sean Hargrave - Thursday, September 4, 2014
The World Federation of Advertisers (WFA) has released a set of guidelin ...
- Programmatic Transparency Could Drive A Wedge Between Clients And Agencies
London Blog, Sean Hargrave - Thursday, September 4, 2014
The biggest challenge right now for agencies is how to automate digit ...
- Size Matters With Big Data And Internet of Things For Programmatic
Programmatic Insider, Skip Brand - Thursday, September 4, 2014
Even though we have been hearing a lot about big data, t ...
- Adform Toughens Up Against Ad Fraud With 'Bearskin'
Real-Time Daily, Tyler Loechner - Wednesday, September 3, 2014
Adform, a Denmark-based ad tech company, on Wednesday announced the launch ...
- Sovrn Appoints Miller To Board Of Directors
Real-Time Daily, Tyler Loechner - Tuesday, September 2, 2014
Sovrn Holdings, formerly the programmatic selling arm of Federated Media, on Tuesd ...
- Rocket Fuel Opens Office In Australia, Taps Eastwood From eBay To Lead
Real-Time Daily, Tyler Loechner - Wednesday, September 3, 2014
Rocket Fuel on Tuesday announced it has opened an office in Austral ...
- Ex-Rocket Fuel Exec Phillips Joins Sociomantic As North America VP Of Sales
Real-Time Daily, Tyler Loechner - Tuesday, September 2, 2014
Sociomantic, an ad retargeting firm, on Tuesday announced the appointment of Pri ...
- Programmatic TV Is Turning On
RTBlog, Tyler Loechner - Tuesday, September 2, 2014
Television advertising is the standard bearer for "traditional" trading, but marketers a ...