Around the Net

Q&A With CEO On Programmatic

AdExchanger this week posted a Q&A with’s CEO Neil Vogel and Scott Mulqueen, director of programmatic and audience strategy, on programmatic and native advertising.

Vogel said: “When we started, every single unit we sold programmatically was put into an exchange or bought in an open auction. We don’t do anything now in an open, no-floor ‘buy whatever you want’ auction. Scott’s done an incredible job of building a programmatic stack and effort that works really close to premium display and just serves clients who just want to talk to [].”

Read the whole story at AdExchanger »

Next story loading loading..