- SAP Unveils DSP And DMP Called Exchange Media
Around the Net in Real-Time, Tobi Elkin - Thursday, May 19, 2016
AdExchanger reports: "SAP entered the digital advertising market this week, creating ...
- Facebook's David Jakubowski: Audience Network 'Basically Fraud-Free' (For Now)
Around the Net in Real-Time, Tobi Elkin - Thursday, May 19, 2016
AdExchanger interviews David Jakubowski, Facebook's head of ad tech, about how Facebo ...
- Data Provider Acxiom Opens Up Its Turnkey Marketing Analytics Environment
Around the Net in Real-Time, Tobi Elkin - Thursday, May 19, 2016
Marketing data provider Acxiom is now making its turnkey environment, which ful ...
- Why Programmatic Actually Matters To Brand Marketers
Around the Net in Real-Time, Tobi Elkin - Thursday, May 19, 2016
MediaMath Global CMO Joanna O'Connell talks about the next generation of data-driv ...
- Rubicon Project Touts Global Launch Of Mobile Video Platform
Real-Time Daily, Tobi Elkin - Thursday, May 19, 2016
Global advertising exchange Rubicon Project on Thursday announced the launch of i ...
- Meredith Local Taps SpotX To Centralize Video Sales Across U.S. Operations
Real-Time Daily, Tobi Elkin - Thursday, May 19, 2016
Meredith Local Media Group tapped video inventory management platform SpotX to r ...
- Mediaocean Acquires Media-Planning Software Provider ColSpace
Real-Time Daily, Tobi Elkin - Thursday, May 19, 2016
Ad-tech software provider Mediaocean on Thursday announced its acquisition of ColSpace, ...
- OMMA Programmatic Panelists Offer Insight On How They Vet The Vendors
RTBlog, Tobi Elkin - Thursday, May 19, 2016
With so many marketing and ad-tech vendors in the marketplace, how ...
- The Art And Science Of Programmatic Advertising
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 18, 2016
Adotas speaks with John Nardone, CEO of Flashtalking, about the art a ...
- AppNexus Strikes Back Against Google's Attempt To End Header Bidding
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 18, 2016
AdExchanger reports that since Google opened up its ad server and broug ...
- Adblockers: U.S. Growth Could Remove $12 Billion In Advertising By 2020
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 18, 2016
As much as $12 billion in digital advertising revenue in the U. ...
- An Ad Buyer's Busy Day As A Target Of The TV Upfronts
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 18, 2016
A really cool look at a media buyer's experience during the bu ...
- Altitude Digital Adds Demand-Side Talent As Company Connects More Buyers Directly To Publishers
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 18, 2016
Altitude Digital, a programmatic video platform for publishers, announced that Chris Coelh ...
- Connexity Audience Segments Become Increasingly Targeted, Pulls In Brand Preference Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 18, 2016
Connexity furthered its strategy this week to build targeted audience segments a ...
- Fool Me Once: Facebook's Alluring Proposition
Programmatic Insider, John Motavalli - Wednesday, May 18, 2016
A year after Facebook began its Instant Articles program, publishers are falli ...
- Bye-Bye, Middlemen -- Header Bidding Is Here to Stay
Real-Time Daily, Jonathan Mendez - Wednesday, May 18, 2016
When the same publishers that are being crushed by the current ad-te ...
- YuMe Debuts Features To Improve Brand Safety, Viewability
Real-Time Daily, Tobi Elkin - Wednesday, May 18, 2016
Global audience technology firm YuMe on Wednesday debuted new capabilities that ...
- Sports, Music, Presidential Politics Generate Strong Impressions
Real-Time Daily, Tobi Elkin - Wednesday, May 18, 2016
Jumping off of key events in pop culture, AppNexus on Wednesday releas ...
- Viacom's Zilberbrand Talks PTV, Audience Segmentation And Data
RTBlog, Tobi Elkin - Wednesday, May 18, 2016
Despite all the chatter about programmatic TV (PTV), it's actually a lo ...
- EBay Ads VP On The Push Toward Mobile Native, Viewable Guarantees
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 17, 2016
EBay posted a 6% revenue increase in Q1 to $2.1 billion. Marketi ...
- To Head Off Mobile Fraud, 'Know Thyself'
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 17, 2016
AdExchanger talks to three experts on mobile ad fraud, asking how markete ...
- Programmatic Key To Keeping NewFronts Relevant
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 17, 2016
Writing for Adotas, Ariane Gut, head of insights and analytics at Trem ...
- Dear Facebook, You're A Media Company Now. Start Acting Like One
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 17, 2016
Mashable reports that while Facebook has always said it's a tech compan ...
- Beyond Pretty Charts: 3 Must-Haves For Programmatic Analytics
Real-Time Daily, Mike Driscoll - Monday, May 16, 2016
To go beyond pretty charts, demand a deeper set of analytics capabiliti ...
- Videology, White Ops Say They Blocked More Than 28 Billion Bot Requests
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Tackling the insidious problem of ad fraud, Videology and White Ops ...
- Viant Bolsters Audience Targeting And Segmentation Capabilities With New Deterministic Partner Integrations
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Viant, a Time Inc. ad-tech company, on Tuesday announced it's beefing ...
- Audience Tech Co. Targeted Victory Launches Victory Engine Audience Network
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Targeted Victory has announced the launch of the Victory Engine Audience Networ ...
- Turn Names Veteran Ad-Tech Exec James Fellows SVP of Product
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Independent ad tech firm Turn on Tuesday named James Fellows its seni ...
- Programmatic's Unintended Consequence: Ad Blocking
Real-Time Daily, Joe Mandese - Tuesday, May 17, 2016
Is there a connection between the rise of programmatic media-buying and t ...
- Header Bidding: It's A Mixed Bag But Mostly Beneficial
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Panelists at the OMMA Programmatic Conference on Tuesday seemed to agree th ...