MediaPost Publications - Tag: programmatic

Tag results for "programmatic" for May 2016

Why Ad Fraud May Be A More Pressing Issue Than Ad Blocking
RTBlog, Tobi Elkin - Tuesday, May 17, 2016
Is ad fraud a more pressing issue than ad blocking? Both a ...
Viacom Says Industry Needs Measurement Standards For Programmatic Cross-Device Video
Show Daily, Laurie Sullivan - Tuesday, May 17, 2016
Calling it a complicated process, Julian Zilberbrand, Viacom EVP of Audience Scienc ...
A Mind Is A Terrible Thing To Shift, Programmatic Affects More Than Just Budgets
Show Daily, Joe Mandese - Tuesday, May 17, 2016
The mind-set surrounding programmatic media-buying has evolved almost as rapidly as, wel ...
Univision Signs AOL For Programmatic Linear TV
Television News Daily, Wayne Friedman - Monday, May 16, 2016
Univision has a deal with the One by AOL initiative, a self-ser ...
Seeking Alpha Uses DMP To Slice Up Its Audience Demos
Around the Net in Real-Time, Tobi Elkin - Monday, May 16, 2016
One of the most coveted demos on Seeking Alpha's site is financi ...
When TV Ads Go Subliminal With A Vengeance, We'll Be To Blame
Around the Net in Real-Time, Tobi Elkin - Monday, May 16, 2016
It's TV upfronts week and with that comes all the attendant fren ...
Google Prepares To Counter Ad Blockers, But Stumbling Blocks Exist
Around the Net in Real-Time, Tobi Elkin - Monday, May 16, 2016
Google is trying to figure out how to deal with ad blockin ...
Sizmek Merges Peer39 Data With StrikeAd
Mobile Marketing Daily, Ben Frederick - Friday, May 13, 2016
Peer39's pre-bid data, previously available only for desktop campaigns, helps identify ap ...
Taboola Crosses 1 Billion User Mark, Second Only To Facebook
Real-Time Daily, Tobi Elkin - Monday, May 16, 2016
In more than 50 countries, Taboola said it more than doubled i ...
Independent Agency 22squared Moves To Self-Serve, Names TubeMogul Preferred Video Partner
RTBlog, Tobi Elkin - Monday, May 16, 2016
Independent Atlanta-based agency 22squared has named TubeMogul a preferred video advertising partn ...
Convergence And The Power Of Data In Modern Marketing
Around the Net in Real-Time, Tobi Elkin - Friday, May 13, 2016
Columnist Josh Manion takes a look at how marketing technologies are convergi ...
Is There A Conflict Of Interest Haunting Ghostery's Business Model?
Around the Net in Real-Time, Tobi Elkin - Friday, May 13, 2016
AdExchanger's Allison Schiff probes into Ghostery's business model, declaring: "Whether or n ...
CNN Lifts The Lid On Plans To Monetize Attention Vs. News
Around the Net in Real-Time, Tobi Elkin - Friday, May 13, 2016
CNN wants to monetize attention and plans to wrap this up ...
Programmatic Ad Impressions Are Lower Quality Than Direct-Sold Impressions
Around the Net in Real-Time, Tobi Elkin - Friday, May 13, 2016
Business Insider analyzes a Q1 Integral Ad Science report
Programmatic Advertising Is Dead According To The CEO Of AppNexus
Around the Net in Real-Time, Tobi Elkin - Friday, May 13, 2016
In a sponsored post for Ad Age, Brian O'Kelley, the CEO ...
Mark Penn Wants To Reimagine The Ad Holding Co.
Around the Net in Real-Time, Tobi Elkin - Friday, May 13, 2016
Mark Penn, Hillary Clinton's former political adviser in 2008, is out ...
Forbes Tests New Tactics To Fight Ad Blocking
Around the Net in Real-Time, Tobi Elkin - Friday, May 13, 2016
Forbes has been experimenting with ways to combat ad blocking, according ...
In Ad-blocking Wars, Publishers Propose A Detente
Around the Net in Real-Time, Tobi Elkin - Friday, May 13, 2016
According to a Poynter report, publishers are finding work-arounds are better th ...
Are Cookies Holding Back Mobile Programmatic?
Real-Time Daily, Karl Stillner - Friday, May 13, 2016
While marketers are now realizing the importance of mobile apps, the adopti ...
GroupM's Rob Norman: What's The Scroll Worth?
RTBlog, Tobi Elkin - Friday, May 13, 2016
GroupM has led the conversation about viewability. GroupM Chief Digital Officer R ...
From Private Marketplaces To Header Bidding: Gawker's Evolving Programmatic Strategy
Around the Net in Real-Time, Tobi Elkin - Thursday, May 12, 2016
AdExchanger's Sarah Sluis takes a look at Gawker's experiences with programmatic a ...
iCrossing Tries A New Omnichannel Approach To Media
Around the Net in Real-Time, Tobi Elkin - Thursday, May 12, 2016
Clients want their agencies to operate in fluid, multidisciplinary teams. That’s ha ...
Explain It Like I'm Eight: First- Vs. Third-Party Data
Around the Net in Real-Time, Tobi Elkin - Thursday, May 12, 2016
Ad Age's new video series "Explain It Like I'm Eight" is geni ...
Opera Mediaworks Sees 41% in Q1 Growth, Over $100 Million in Revenue
Mobile Marketing Daily, Ben Frederick - Wednesday, May 11, 2016
Total revenues for Opera Mediaworks were $117.2 million, higher than expected, a ...
Adelphic Delivers Mobile Futures Via Juice Mobile
Real-Time Daily, Tobi Elkin - Thursday, May 12, 2016
Mobile programmatic and tech firm JUICE Mobile and Adelphic, a mobile a ...
Pixalate's April Seller Trust Index Ranks OpenX No. 1 In Web, Mobile App Inventory Quality
Real-Time Daily, Tobi Elkin - Thursday, May 12, 2016
Programmatic marketplace OpenX on Thursday announced it has grabbed the top sp ...
AOL ONE CTO On The Advantages Of Private Marketplace Deals
RTBlog, Tobi Elkin - Thursday, May 12, 2016
Seth Demsey, chief technology officer for AOL Platforms, took the opportunity ...
Oren Netzer Reveals Search Targeting Secrets Learned From Programmatic Display, Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2016
Oren Netzer, who founded DoubleVerify in 2008, believes he can bring programmat ...
IAB CEO: Adblock Plus Is An Extortion-Based Business
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 11, 2016
Interactive Advertising Bureau (IAB) CEO Randall Rothenberg refused to shake hands wi ...
Rocket Fuel Angles For Agency Business
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 11, 2016
Rocket Fuel has been successful at building relationships with international agencies a ...