- Google Launches DoubleClick Certified Marketing Partner Program
Real-Time Daily, Tobi Elkin - Wednesday, June 1, 2016
Google on Wednesday announced the launch of the DoubleClick Certified Marketing Partn ...
- Why Marketers Need To Adopt A Programmatic Marketing, Vs. Programmatic Advertising, Mindset
RTBlog, Tobi Elkin - Wednesday, June 1, 2016
Marketters need to adopt a programmatic marketing approach to take advantage ...
- Why Programmatic Needs Creativity
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 31, 2016
Programmatic has mainly been viewed as a media agency thing, with creati ...
- Mobile Company Three Will Launch Mobile Ad-Blocking Trial
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 31, 2016
Mobile service provider Three will block advertising on its network for ...
- Why Use CRM Data In Programmatic Media Campaigns?
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 31, 2016
Econsultancy says programmatic and CRM data work well in tandem. With programmati ...
- Programmatic Adoption By APAC Marketers Is On The Rise
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 31, 2016
Programmatic adoption by Asia Pacific (APAC) marketers is on the rise, accordi ...
- Rubicon Project Will Automate Japan's First Publisher Co-op
Real-Time Daily, Tobi Elkin - Tuesday, May 31, 2016
Global advertising marketplace Rubicon Project on Friday said it will automate Japan ...
- Adelphic Partners With Adsquare To Bring Local Audience Data To Brands And Agency Clients In Europe
Real-Time Daily, Tobi Elkin - Tuesday, May 31, 2016
Adelphic, a mobile and cross-channel demand side platform (DSP) on Tuesday sa ...
- How Publishers Can Handle The Hidden Costs Of 'Tech Taxes'
Real-Time Daily, Jeremy Ostermiller - Tuesday, May 31, 2016
As programmatic advertising reaches critical mass, the ad industry must now mo ...
- Mobile Ad-Blocking Rates Are Soaring
RTBlog, Tobi Elkin - Tuesday, May 31, 2016
Mobile ad blocking is now estimated to extend to 419 million smartpho ...
- Facebook Will Serve Ads To Non-Users Through Its Audience Network
Around the Net in Real-Time, Tobi Elkin - Friday, May 27, 2016
Facebook will expand its Audience Network, which serves ads on apps a ...
- Google's No Longer Restricting AdWords Demand
Around the Net in Real-Time, Tobi Elkin - Friday, May 27, 2016
AdExchanger's Sarah Sluis reports that Google is breaking down the walls ...
- Some Publishers Blazing Trail With Still-Nascent Attention Metrics
Around the Net in Real-Time, Tobi Elkin - Friday, May 27, 2016
AdExchanger's Allison Schiff reports that some publishers are beginning to embrace attenti ...
- TV Audience Fragmentation And Metrics Issues: One Step Forward...
Audience Buying Insider, Karlene Lukovitz - Friday, May 27, 2016
The past week saw two developments that, while not directly connected, spe ...
- Programmatic Virtual Reality: Sci-Fi In The Making
Real-Time Daily, Andrew Fischer - Friday, May 27, 2016
For marketers, VR will open up entirely new and exciting ways ...
- MRC To Issue Mobile Viewability Measurement Guidelines In June
Real-Time Daily, Tobi Elkin - Friday, May 27, 2016
The Media Rating Council (MRC), a self-regulatory industry body that oversees standar ...
- How Ad Blocking, Invalid Traffic And Viewability Impact Campaign Delivery
RTBlog, Tobi Elkin - Friday, May 27, 2016
ComScore's Advertising Benchmarks series infographic found that U.S. males 18 to ...
- Semcasting Announces Support For Advanced Online Healthcare Marketing Services
Around the Net in Real-Time, Tobi Elkin - Thursday, May 26, 2016
Semicasting, a provider of a patented data management platform (DMP) called Sma ...
- Rubicon Project Announces Resignation Of CFO; Appoints Chief Accounting Officer David Day As Interim CFO
Around the Net in Real-Time, Tobi Elkin - Thursday, May 26, 2016
Advertising marketplace Rubicon Project on Thursday said its Chief Financial Officer To ...
- RIP FBX: Facebook Will Shut Down Its Desktop Retargeter In November
Around the Net in Real-Time, Tobi Elkin - Thursday, May 26, 2016
AdExchanger's take on the demise of the Facebook Exchange (FBX). Matt Idem ...
- Demandbase Demandbase Signs Agreement To Acquire Data Science Company Spiderbook
Around the Net in Real-Time, Tobi Elkin - Thursday, May 26, 2016
Demandbase, a provider of Account-Based Marketing (ABM), announced an agreement to acqui ...
- Beware the Siren Song Of Marketing Automation
Around the Net in Real-Time, Tobi Elkin - Thursday, May 26, 2016
Judy Shapiro, CEO and founder of EngageSimply, a social marketing engagement compan ...
- Mic CEO Says All Advertising Will Be Branded Content
Around the Net in Real-Time, Tobi Elkin - Thursday, May 26, 2016
This is a rather scary prophecy: Chris Altchek, founder and chief executi ...
- Integral Ad Science And Mediaocean Partner To Enable Advertisers To Transact On Viewable Impressions
Real-Time Daily, Tobi Elkin - Thursday, May 26, 2016
Integral Ad Science on Thursday announced a partnership with Mediaocean that's design ...
- As FBX Goes Dark, Future of Programmatic Is Bright
Real-Time Daily, Adam Berke - Thursday, May 26, 2016
Facebook's move to shutter FBX should be a surprise to no on ...
- TAG Sets Inventory Quality Guidelines, Trains 20+ Ad-Tech Cos. To Comply
RTBlog, Tobi Elkin - Thursday, May 26, 2016
The Trustworthy Accountability Group (TAG) says more than 20 ad tech compani ...
- The Facebookization Of Instagram Continues
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 25, 2016
AdExchanger reports that Instagram announced Tuesday that it’s opening up its advertisi ...
- Survey: What Key Factor Is Hindering Programmatic Adoption?
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 25, 2016
Programmatic advertising still has some work to do on the education fron ...
- YuMe Partners With StickyADS.TV To Expand Premium Video Inventory Globally
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 25, 2016
Audience tech firm YuMe announced a partnership with StickyADS.tv, a provider ...
- MobileFuse Teams With AppNexus For Programmatic, Private Marketplace
Mobile Marketing Daily, Ben Frederick - Tuesday, May 24, 2016
MobileFuse, a mobile ad network, has teamed with AppNexus to power i ...