- Eight O'Clock Coffee In Facebook Promo Today
Marketing Daily, - Thursday, September 29, 2011
To encourage the brew-it-yourself movement, Eight O¹Clock Coffee is celebrating National Coff ...
- 7-Eleven Offers CofFREE Day, Facebook Game
Marketing Daily, Tanya Gazdik - Tuesday, September 27, 2011
The promotion targets everyone who likes a "fresh, piping-hot cup of coffee ...
- TV, Social Media Promote Each Other
Online Media Daily, Andy Wasef - Wednesday, September 28, 2011
This is the year for "social" television. It has been clear f ...
- Incentivized Ad Engagement Floats All Boats
Research Brief, Jack Loechner - Wednesday, September 28, 2011
A new study by KN Dimestore and SocialVibe shows that incentivized advertisi ...
- Crowne Plaza Hotels Tees Off With Nike Golf Pro
Marketing Daily, Tanya Gazdik - Saturday, September 24, 2011
Guests at IHG's Crowne Plaza Hotels & Resorts can earn Nike go ...
- FX Steers 'Jersey City' To Promote Audi A6
MediaDailyNews, Wayne Friedman - Friday, September 23, 2011
Looking like pieces of a regular full-length TV series, carmaker Audi a ...
- 'NFL Sunday Ticket' Free Now To Jump-Start Buys In '12
MediaDailyNews, David Goetzl - Friday, September 23, 2011
DirecTV CEO Michael White said last week that a promotion giving n ...
- T-Mobile To Host 1-Day Smartphone Sale
Marketing Daily, - Tuesday, September 20, 2011
To promote is Unlimited Value pricing plans, T-Mobile is offering a one-d ...
- 'Top Chef,' Toyota Unveil Cross-Media Effort
MediaDailyNews, - Monday, September 19, 2011
Bravo's "Top Chef" is promoting a cross-media effort sponsored exclusively by Toyot ...
- NBC's Daily Candy Tours P&G Promo
MediaDailyNews, Wayne Friedman - Friday, September 16, 2011
Now part of NBCUniversal's array of woman-targeted entertainment platforms, online site Dai ...
- Samsung Taps YouTube Star For Galaxy S II Push
Online Media Daily, Mark Walsh - Thursday, September 15, 2011
Samsung Mobile's decision to tap YouTube star FreddieW as part of i ...
- BMW Hands Out Motor Oil Cologne To PGA Players
Marketing Daily, Karl Greenberg - Wednesday, September 14, 2011
BMW Golf, is using what might be called aroma advertising and in-hot ...
- Cat's Pride Promises 'Fresh' And 'Light'
Marketing Daily, Tanya Gazdik - Wednesday, September 14, 2011
The new formula -- which is 25% lighter than traditional scoopable litt ...
- Daily Deal Companies Here To Stay
Marketing Daily, - Wednesday, September 14, 2011
A new study by researchers at Rice University and and Cornell Universi ...
- Fox Banks On NFL For 'X Factor' Kickoff
MediaDailyNews, David Goetzl - Friday, September 9, 2011
Fox will look to leverage its NFL audience Sunday to build moment ...
- Jack Daniels Sets Six Guinness World Records
Marketing Daily, - Wednesday, September 7, 2011
In another in a series of promotions celebrating the 161st birthday ...
- Mars Offers Freebies For Facebook, Other Activities
Marketing Daily, - Wednesday, September 7, 2011
Mars Chocolate North America has launched a "Mars Random Acts of Chocolat ...
- Miller Is In Second Year Of Promotion Benefiting Veterans While (Hopefully) Winning Converts
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 7, 2011
Miller High Life is again running a summer promotion to convert competiti ...
- Skinny Cow Candy Promo Taps Molly Shannon
Marketing Daily, Karlene Lukovitz - Friday, September 2, 2011
The new engagement device playing on that theme: The brand and Shann ...
- Allstate Launches NCAA Football Promo
Marketing Daily, - Friday, September 2, 2011
Allstate has a lot behind door number three with a promotion ...
- OMD, CW Push 'Secret' With Multimedia 'EW' Insert
MediaDailyNews, Steve McClellan - Thursday, September 1, 2011
OMD's Ignition Factory is teaming up with client CW and
Entertainment Weekly- ABC Buses Hamptons' 'Revenge' Promotion
MediaDailyNews, David Goetzl - Thursday, September 1, 2011
ABC is looking to build awareness for a new drama set ...
- Ford, Zipcar Create A Unique Partnership
Marketing Daily, Karl Greenberg - Wednesday, August 31, 2011
Ford and Cambridge, Mass.-based car sharing network Zipcar, Inc. have inked ...
- SiriusXM Tries To Lure Back Listeners
Marketing Daily, Tanya Gazdik - Monday, August 29, 2011
In a mailing that went out late last week, the New York-bas ...
- Chick-fil-A Pushes Breakfast
Marketing Daily, - Monday, August 29, 2011
The Chick-fil-A "Eat Mor Chikin" Cows are asking customers to vote "Chik ...
- NASCAR Pushes College Marketing Efforts
MediaDailyNews, David Goetzl - Monday, August 29, 2011
NASCAR is going on campus to recruit a new generation of potential ...
- Outback Offers Free Steak Dinner Deal
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 29, 2011
Outback Steakhouse is hoping to grab market share with "The Great Auss ...
- McD's Latest Happy Meal Toys: Mini Skechers
Marketing Daily, Karlene Lukovitz - Thursday, August 25, 2011
Taking Happy Meal partnerships into the realm of apparel, McDonald's has launch ...
- Mountain Dew Launches 'Call of Duty' Tie-Ins
Marketing Daily, - Thursday, August 25, 2011
PepsiCo's Mountain Dew, a favorite among the young male gaming crowd, ...
- Dunkin' Running Location-Based Contest
Marketing Daily, - Wednesday, August 24, 2011
Dunkin' Donuts has launched a five-week, location-based promotion, "Be The President ...