- Menchie's Frozen Yogurt Makes Toys Offer Permanent
Marketing Daily, Karlene Lukovitz - Tuesday, July 12, 2011
Menchie's is not in the business of selling frozen yogurt, but t ...
- CC Plans Music Festival To Promote New iHeartRadio
MediaDailyNews, Erik Sass - Monday, July 11, 2011
Just a few months after acquiring Thumbplay, Clear Channel Radio said ...
- Bayer Ups MLB Sponsorship, Bats Away Pain
MediaDailyNews, David Goetzl - Friday, July 8, 2011
Bayer has expanded a sponsorship arrangement with Major League Baseball to inclu ...
- Eco Brands Join For Back-To-School Promo
Marketing Daily, Tanya Gazdik - Thursday, July 7, 2011
"Annie's often works with like-minded companies to create great campaigns, but th ...
- Capitol One Card Promoted On 'Covert Affairs'
MediaDailyNews, - Thursday, July 7, 2011
USA Network is promoting the Capital One Venture Card during the seco ...
- AT&T Targets African Americans In 'Rethink'
Marketing Daily, Aaron Baar - Wednesday, July 6, 2011
In a television and online campaign, the company tells the stories ...
- Hillshire Farm Spoofs Women's Secret Motivations
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
In one spot, "Something New," a woman prepares a meal with "perfect ...
- 7-Eleven Partners With Universal Pix, DreamWorks
Marketing Daily, Tanya Gazdik - Tuesday, July 5, 2011
The new Wrist Blaster cup filled with an Alienade Slurpee beverage ...
- TNT Uses Interactive DO To Promote 'Rizzoli & Isles'
MediaDailyNews, Erik Sass - Tuesday, July 5, 2011
When it comes to crime dramas, you can't get more engaged th ...
- Neiman Marcus Creates Style Challenge
Marketing Daily, - Thursday, June 30, 2011
Hoping to harness the style savvy of its favorite fashionista customers, Neim ...
- Visit Florida Touts Lottery Monopoly Game
Marketing Daily, - Wednesday, June 29, 2011
The Florida Lottery is adding a Monopoly-themed component with the state's offici ...
- Subway Signs Upshot for In-Store Promotions
Marketing Daily, - Tuesday, June 28, 2011
Subway Restaurants has named Upshot its new merchandising and promotion agency ...
- Puma Showcases Women's Soccer Stars
Marketing Daily, - Tuesday, June 28, 2011
Puma is launching a marketing program around its sponsorship of professional women ...
- Aunt Jemima: Video Response Prompts TV Effort
Marketing Daily, Karlene Lukovitz - Monday, June 27, 2011
That approach came about because the marketing team was so impressed ...
- Realty Firm Launches Ugliest House Vote
Marketing Daily, - Monday, June 27, 2011
HomeVestors is launching an "Ugliest House" promotion. The Dallas based realty fir ...
- E! Goes Red Carpet For Comic-Con
MediaDailyNews, David Goetzl - Monday, June 27, 2011
Comic-Con has generated more star power in recent years, as Hollywood h ...
- 'Burn Notice,' DC Comics Launch 'New Day'
MediaDailyNews, David Goetzl - Friday, June 24, 2011
USA is launching what it terms an "interactive multiplatform" comic series affiliat ...
- Modelo Especial Launches Soccer Kick
Marketing Daily, - Thursday, June 23, 2011
Modelo Especial beer is getting into soccer via a partnership with Spor ...
- Wallin To VP, Product Development, Local.com
Online Media Daily, - Tuesday, June 21, 2011
Local.com named Mark Wallin vice president, product development. The company also announc ...
- Comcast Lets Networks Program Remind Alerts
MediaDailyNews, David Goetzl - Friday, June 17, 2011
Media Storm, the agency with a slew of entertainment clients, said ...
- Burger King Freebie Tests Fans' Endurance
Marketing Daily, - Thursday, June 16, 2011
Klondike Bars are better known for asking what consumers would do ...
- NHL's 'Guardian Project' Strikes Marketing Deal With NBCU
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2011
Extending its TV-sports marketing efforts, Stan Lee's "The Guardian Project," a bun ...
- Fly Me: KLM Unveils Crowd-Inspired Design
MediaDailyNews, Erik Sass - Wednesday, June 15, 2011
While turning over aviation design to the wisdom of crowds is probab ...
- Kimpton Teams With Tumi, Partner Of Marriott
Marketing Daily, Tanya Gazdik - Monday, June 13, 2011
Kimpton Hotels has linked with upscale bag maker Tumi for a promoti ...
- Dole Blitzes Key Cities to Pump Up Banana Sales
Marketing Daily, Karlene Lukovitz - Friday, June 10, 2011
For the second summer in a row, the company and its agenc ...
- TGI Friday's: 'Buy Your Friend A Beer'
Marketing Daily, Tanya Gazdik - Thursday, June 9, 2011
The app corresponds to a promotion from the Carrollton, Texas-based fast-casual chai ...
- Ford Promotion With BET Uses Twitter
Marketing Daily, Karl Greenberg - Thursday, June 9, 2011
Said Shawn Lollie, Ford manager of multicultural marketing: "A large number ...
- Brisk's Green Tea Features 'Green Lantern' Design
Marketing Daily, - Thursday, June 9, 2011
Brisk Iced Tea, from the Pepsi Lipton Tea Partnership, is introducing Bri ...
- KIA Sponsors 'Conan' Concert Series
MediaDailyNews, David Goetzl - Wednesday, June 8, 2011
Perhaps inspired by the music acts on the "Today" show, Kia Moto ...
- Paramount Partners With Twitter For Promo, Ads
Online Media Daily, Laurie Sullivan - Wednesday, June 8, 2011
Paramount Pictures on Thursday will hold a sneak-peek screening of its forthcomi ...