- Duracell Gets Up To 6% Conversion With Interactive Promotion
Around the Net In Brand Marketing, Thom Forbes - Friday, November 5, 2010
...
- United Airlines Unveils Oprah Winfrey Plane
Marketing Daily, Tanya Gazdik - Thursday, November 4, 2010
In conjunction with the unveiling of plane, United is launching the "Milli ...
- Corcoran To SVP, NBCU Communications
MediaDailyNews, - Thursday, November 4, 2010
Alyssa Corcoran has been promoted to senior vice president, communications, TV networ ...
- CBS Beats NBC In Translating Promos Into Viewers
MediaDailyNews, Wayne Friedman - Thursday, November 4, 2010
Running TV promos doesn't always get you the most viewers for yo ...
- Chevrolet And AARP Team Up To Tout Impala
Marketing Daily, - Wednesday, November 3, 2010
Chevrolet is teaming with AARP Media Sales for an offer of $10 ...
- Sara Lee Promotional Sweepstakes Hits Home
Marketing Daily, Aaron Baar - Tuesday, November 2, 2010
"Our issue was that competitors were resorting to aggressive pricing," Jim Gelde ...
- Chase Partners With DreamWorks For 'Megamind'
Marketing Daily, Tanya Gazdik - Tuesday, November 2, 2010
"Over the past year, we have enhanced our card rewards program ...
- Is Your Marketing Campaign Risky Enough?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 2, 2010
The provocative headline sits atop a piece by M.P. Mueller, who spi ...
- JetBlue, MasterCard Offer Deal If Jets Win Super Bowl
Marketing Daily, - Monday, November 1, 2010
If the New York Jets win the "2010 Football Championship" in Dall ...
- Department Stores Tear Into Holiday Promos
Marketing Daily, Sarah Mahoney - Thursday, October 28, 2010
More than ever, Christmas is creeping up on Halloween. From references ...
- Toys"R"Us Expands Loyalty Program For Holidays
Marketing Daily, Tanya Gazdik - Wednesday, October 27, 2010
The company will support the promotion with in-store signage as well ...
- Coke Goes For Another Hit Music Single
Marketing Daily, Karlene Lukovitz - Tuesday, October 26, 2010
The holiday campaign -- an extension of the brand's "Open Happiness" marketi ...
- News Corps. Threatens Film Blockade
Around the Net In Media, Fern Siegel - Monday, October 25, 2010
The world's largest media company, News Corporation, is threatening to deny covera ...
- Doritos, EA Give Madden New Dimension
Marketing Daily, - Monday, October 25, 2010
Through the promotion, specially marked bags of Doritos Cool Ranch and Nac ...
- Arby's App Ties User Moods To Value Menu Items
Marketing Daily, - Monday, October 25, 2010
The app, available through Arby's Facebook page, centers on 70's-era "Mr. Me ...
- Burger King Offering Stardoll Kids' Premiums
Marketing Daily, - Thursday, October 21, 2010
The premiums, available at about 7,400 U.S. BK locations through Oct. 3 ...
- Dunkin' Donuts Inks Deal With Celtics Guard
Marketing Daily, Karl Greenberg - Wednesday, October 20, 2010
Dunkin' Donuts has signed a deal to make Celtics All-Star guard R ...
- Conan Promotes New Show Via Social Media
MediaDailyNews, Wayne Friedman - Wednesday, October 20, 2010
The marketing of Conan O'Brien's new TBS show "Conan" moves to n ...
- Vizio Tackles Rose Bowl Sponsorship
MediaDailyNews, David Goetzl - Wednesday, October 20, 2010
ESPN has cut a second deal that changes the lineup for t ...
- Kia Extends Its Sponsorship Of The NBA
Marketing Daily, Karl Greenberg - Monday, October 18, 2010
The company's activities start with the Kia NBA Tip-Off '10, where t ...
- Revamped Papa John's Site Offers Loyalty Program
Marketing Daily, - Monday, October 18, 2010
New tools include pizza builder graphics (a pizza-making app that lets use ...
- Sunkist Goes Mobile With Shopper Tech
Marketing Daily, Karlene Lukovitz - Friday, October 15, 2010
The programs use on-pack and in-store signage to encourage shoppers to te ...
- Trident Offers Gum-paid Cab Rides In N.Y.
Marketing Daily, Karlene Lukovitz - Thursday, October 14, 2010
People who present a pack of Trident Layers -- either purchased ...
- Corona Light Aims To Be 'Most Liked'
Marketing Daily, Karlene Lukovitz - Wednesday, October 13, 2010
The efforts to woo active young adults to sign on as fa ...
- Lands' End Contest Offers Trips To Canada
Marketing Daily, Tanya Gazdik - Wednesday, October 13, 2010
Lands' End is promoting the contest via the microsite, Facebook, Twitter a ...
- Farmers Insurance Meets FarmVille
Marketing Daily, - Wednesday, October 13, 2010
Beginning next week, the 246-foot long Zeppelin will become a piece playe ...
- Lawsuit Stops Red Bull's Space-Dive Event
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
Red Bull is suspending a plan to sponsor a 20-mile-plus leap fr ...
- Lenovo Looks To Inject Fun Into Computing
Marketing Daily, Aaron Baar - Tuesday, October 12, 2010
"We want consumers to take away that Lenovo is a fun bra ...
- Right Guard Total Defense, NBA In Overtime
Marketing Daily, Karl Greenberg - Tuesday, October 12, 2010
Right Guard deodorant brand, since 2006 a division of Henkel North Americ ...
- Capital One, Street Sweets Pair For Promotion In N.Y.
Marketing Daily, - Monday, October 11, 2010
The week-long promotion will take place Oct. 19-23. Consumers are encouraged ...